Have you noticed who is the face of your favorite brands on TikTok? Sometimes, it's an employee. We talk about some examples of this trend, the risks, and what you should consider if your brand wants to hire an in-house creator. Also this month, humor is on the way out in marketing. Plus, do you need to be active personally on social media to be hired for a social job? Also, a backlash against what some people call the "stuffy and fake" feel of LinkedIn, one company’s drastic move to reduce meetings, and more!

WHAT DO YOU THINK?We want to hear from you! Contact us with your comment about the topics we talk about in this episode. Or, are you looking for advice on some aspect of your communications or marketing work? Ask away! We may include your comment or question on next month's show. Send us a messageRecord an audio comment or question, click the microphone at the bottom of HansonandHunt.com.

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EPISODE SUMMARYTop story: In-house creatorsSpotlight: A ChatGPT commercial with Ryan ReynoldsQuick News & Quick Takes: CCO outlook for 2023Quick News & Quick Takes: The decline of humorous brand messagingQuick News & Quick Takes: 'Shitposting' on LinkedInQ&A: Do you need to be active on social media personally to get a social media job?Closing: Shopify's “calendar purge”

ARTICLES AND LINKSHow Gen Z social media managers became the new CMOsSocial media managers are becoming the main characterWhat happens when a brand’s TikTok personality leaves?Kwik Trip's TikTokRyan Reynolds used ChatGPT to make a Mint Mobile ad, and the results were ‘mildly terrifying’The CCO’s Distinct Outlook on 2023What types of brand messaging appeal to Americans?People are shitposting on LinkedIn nowShopify is conducting a “calendar purge”Shopify combats the meeting madness

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