The quality and trust of AI-powered content vs. human-powered content is a hot topic right now. We'll look at two new studies that get into that. We also chat about the priorities for comms leaders in 2024. Plus, the viral marketing stunt from The North Face that seems too far-fetched to be true, the continued use of bad photos across internal and external comms, what to do about the mess at X, and more!

WHAT DO YOU THINK?We want to hear from you! Contact us with your comment about the topics we talk about in this episode. Or, are you looking for advice on some aspect of your communications or marketing work? Ask away! We may include your comment or question on next month's show. Send us a messageRecord an audio comment or question, click the microphone at the bottom of HansonandHunt.com.

EPISODE SUMMARYIs AI content better and trusted?The employee influencer trend in internal commsSpotlight: The North Face gets "to the choppa"Priorities for comms execs in 2024Crappy photos on your channelsClosing: The mess at XClosing: McDonald’s social job posting

ARTICLES AND LINKSAI content Is preferred over human contentReaders don't trust AI-generated newsThe top internal communication trends for 2024I complained to The North Face after their 'shoddy' waterproof jacket failed me in a New Zealand rain storm. You won't believe what they did next.8 key priorities for execs and comms leaders4 bad communications habits to leave in 2023Elon Musk claims advertisers are trying to ‘blackmail’ himMcDonald's job posting for a Director, Social Media and Influencer Marketing

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