What's behind the drop in average marketing budgets and martech spend? We'll discuss that. Also, strategies to address the shift in how people find and consume news, why corporate social media continues to be the most misunderstood job in comms, and what do do about the death of the social media follower. Plus, an unlikely spokesperson, slogan and real-time campaign for Minnesota tourism, and more!

WHAT DO YOU THINK?We want to hear from you! Contact us with your comment about the topics we talk about in this episode. Or, are you looking for advice on some aspect of your communications or marketing work? Ask away! We may include your comment or question on next month's show. Send us a messageRecord an audio comment or question, click the microphone at the bottom of HansonandHunt.com.

EPISODE SUMMARYGartner’s 2024 CMO Spend SurveyThe social media news anchorSpotlight: "Bring ya ass"Why social media is the most misunderstood jobThe Death of the followerClosing: Over-optimization

ARTICLES AND LINKSGartner CMO survey reveals marketing budgets have dropped to 7.7% of overall company revenue in 2024How the social media news anchor is redefining journalismExplore Minnesota tourism capitalizes on Anthony Edwards' viral "Bring ya a**" commentWhy social media is the most misunderstood job in corporate AmericaSocial media marketing: The death of the followerThe plague of over-optimizationHelp Every Reporter Out

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