Welcome to another engaging episode of Harmonious at Lunch, the podcast dedicated to fueling your business success. Join host Brandon Gano of Whadif and special guest Bridget Aileen Sicsko, the dynamic founder of Visibility on Purpose, as they delve into practical strategies for gaining media coverage without breaking the bank.

Bridget Aileen Sicsko is a media expert who has helped clients get featured in top-tier publications like Forbes, USA Today, Business Insider, and more. Her approach to public relations is perfect for small business owners and entrepreneurs who are looking to boost their brand visibility on a limited budget. Bridget's expertise extends beyond traditional PR, incorporating her unique experiences as a distance runner, yoga teacher, herbalism student, and real estate license holder, which adds depth to her understanding of diverse industries.

Visit Bridget's Website for a Free Media Starter Pack Kickstart your journey to media visibility with Bridget's comprehensive Media Starter Pack. This free resource is packed with everything you need to start getting media coverage for your business, from understanding what media outlets are looking for to tips on pitching your story effectively. Download it now at www.visibilityonpurpose.com/mediastarterpack1.

Follow Bridget on Social Media Stay connected with Bridget and her company, Visibility on Purpose, through social media for the latest tips, success stories, and updates:

• Follow Bridget on Instagram: www.instagram.com/bridgetaileensicsko
• Follow Visibility on Purpose on Instagram: www.instagram.com/visibilityonpurpose

Episode Highlights:

• Understanding PR for Small Businesses: Bridget breaks down what PR really means for small businesses and how it differs from the PR strategies used by large corporations. She emphasizes the importance of brand awareness, media mentions, and being featured in the media to build credibility and trust.
• Leveraging Other Audiences: Learn how to use other people's audiences to grow your own. Whether through TV appearances, podcasts, or written publications, Bridget explains how small businesses can use these platforms to reach a wider audience.
• Step-by-Step PR Strategy: Discover the process of starting with media coverage, from identifying relevant topics to pitch to choosing the right media outlets. Bridget shares insights into crafting personalized pitches that highlight your unique value.
• Best Practices for Media Outreach: Get practical tips on how to approach media contacts, what to include in your pitch, and how to follow up. Bridget also talks about the importance of building relationships with media professionals.
• Cost-Effective PR Tactics: For small businesses with limited budgets, Bridget offers valuable advice on how to do PR yourself or with the help of a VA. She also discusses the pros and cons of working with PR agencies and the various levels of service they offer.

Key Takeaways:

• Identify Your Media Message: What unique value can you offer to the media? Bridget advises business owners to think about what they are passionate about and how that aligns with what the media wants to cover.
• Start Small and Scale: Begin your PR efforts by reaching out to smaller, niche media outlets and podcasts that are relevant to your industry. This approach helps you build credibility and refine your message before targeting larger media platforms.
• Utilize Free and Low-Cost Resources: Platforms like Quoted and HARO (Help a Reporter Out) provide opportunities to connect with journalists and media outlets looking for sources. These tools can be invaluable for small business owners starting their PR journey.

Notable Quotes:

• "PR is really about how your brand is viewed in the public's perception. It's about media mentions and getting featured in the media to build brand awareness."
• "Podcasts are all about relationship building. They allow your audience to get to know you on a personal level, which is why they are so effective at converting listeners into customers."
• "Start by thinking about what topics you can speak on that are timely, relevant, and interesting to the media. This will make your pitches more compelling and increase your chances of getting featured."

For more actionable business advice, remember to like, comment, and subscribe to Harmonious at Lunch. Don't forget to visit www.whadif.com and download Bridget's Media Starter Pack at www.visibilityonpurpose.com/mediastarterpack1 to get instant clarity in your business operations.

Stay tuned for more episodes packed with valuable insights and strategies to help your business thrive.

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