In this episode of the HASSCast David Micallef discusses his recent publication, ‘Emerging adult gamers and their diet – a socio-ecological approach to improve health behaviour’ in the Journal of Social Marketing.

David Micallef, is a Senior Lecturer and Program Manager for Public Relations at RMIT University, Australia, and has over 20 years’ experience as a consultant in marketing communication, social marketing and public relations. David’s research explores the intersection between social marketing and video games in engaging young people in healthier behaviours. Specifically, David’s PhD investigates how online games and related activities, such as game streaming and esports, can be used to positively influence the health behaviour of emerging adults – those aged 18 to 25.

See more of David Micallef's work through his Google Scholar profile.

Samples of eSports coverage included in the episode:

ESPN (2018) The International 8 primer -- a $24.8 million dollar esports tournament.

Khaldor (2020) Valorant Esports - Tournament Commentary - LVL Valorant Clash.

The HASSCast is supported by Swinburne University’s School of Social Sciences, Media, Film and Education. Produced by me, Damien O’Meara, Kirsten Ambrens, and Dr Carolyn Beasley. 

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