Has your cost of acquiring a new customer been going up ?Are your sales close rates going down drastically?Have your profit margins shrunk significantly and wondering how you could do better?If your answer is YES to any of the above, then this podcast is for you..

If you choose a sales methodology that is too simple for your solution, you may land up losing deals as your customer could be expecting more help through their shopping process.

If it's too complex, you could potentially increase your cost of acquisition, by spending too much, on lower-value customers.