As Senior Director of Digital Marketing at Banner Health, Chris Pace is instrumental in making sure the largest hospital system and employer in the state of Arizona delivers on the mission: making health care easier, so life can be better. Learn how his philosophy of "strategy first, tools second" along with his elite team is powering a digital transformation that impacts nearly every step on the patient journey, including online scheduling, billing and other touch points. Get practical advice on creating a zero click strategy, consolidating websites and personalizing content, along with personal insights from his journey to cope with imposter syndrome.Learn more about your ad choices. Visit megaphone.fm/adchoices