As the founder of Content Marketing Institute and Content Marketing World, Joe Pulizzi helped define and advance the discipline considered essential to modern marketing—especially in healthcare. According to the 2020 Digital Healthcare Marketing Trends report, “Looking at the capabilities where leaders are furthest ahead of others, content development tops the list.” Get expert perspective from Joe and hosts Eric Silberman and Jane Crosby on building an audience, experimenting with Clubhouse and other new platforms and the marketing channel we're the most bullish about in 2021.Learn more about your ad choices. Visit megaphone.fm/adchoices