Using the Authority Funnel Framework, you can position yourself as an expert and an influential authority within your space and your target audience.The big problem right now is that with so many people creating content, there's a lot of noise. The markets are very saturated. How do you position yourself to sound like music in a noisy market? That's the mindset behind this framework. A common myth or misconception is that you have to be someone famous or already have a large following in order to be considered an authority or thought leader within your space.