Jonathan details how he balances long-standing incumbent stability while also staying agile/open to new innovative ideas and engaging external innovators, why direct investing in the venture asset class was a strategy chosen to further innovation efforts, what you have to do as an operator to attract, develop, and retain “Dirt World” talent that can sustain a strong culture within an organization (with an NBA-inspired twist!), and finally how family offices with legacy roots in industrial markets are playing a bigger role than ever both in engaging and investing into the venture ecosystem.