In this episode of the Hive With Us Podcast, host Daniel Martinez, along with co-hosts Kyle Thompson and Anthony GAA, welcomes back Steve Trang, a renowned sales trainer. They delve into sales psychology, the importance of investing in sales teams, and share practical tips for improving sales techniques. Steve shares insights from his extensive experience in the real estate industry and emphasizes the value of professional development and strong company culture.

Chapter 1: Introduction and Recap (0:00 - 0:26)

Daniel Martinez introduces Steve Trang, mentioning his previous appearances on the podcast and the focus of today's discussion on sales and sales psychology. Co-hosts Kyle Thompson and Anthony GAA join the conversation.

Chapter 2: The Importance of Sales Training (0:27 - 3:59)

Steve discusses the significance of investing in sales training for teams and addresses the common fear of employees leaving after being trained. He highlights the value of creating a positive company culture and retaining talent.

Chapter 3: Onboarding and Developing Sales Teams (4:00 - 9:10)

Steve outlines the process of onboarding new sales team members, including ensuring alignment with the company’s vision, mission, and culture. He emphasizes the importance of providing comprehensive training and continuous professional development.

Chapter 4: Sales Techniques and Frameworks (9:11 - 18:11)

Steve explains his sales script methodology, breaking down the key elements of setting expectations, uncovering motivations, eliminating objections, and preventing remorse. He also shares his approach to handling objections by reframing conversations and asking open-ended questions.

Chapter 5: Personal Development and Practical Applications (18:12 - End)

Steve discusses the role of intention in using sales techniques in personal and professional settings. He shares stories about applying these skills with his family and team, emphasizing the importance of listening, understanding, and influencing for mutual benefit.

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