Working with startups, agencies and corporates in his 30-year career as a marketing and advertising professional, Jim Kite knows how to link up the dots.

We speak to Jim during lockdown - while in his NextTECHnow role at Publicis - about the impact of the pandemic and the importance of leveraging startups to innovate in martech. Since, he has launched Tech Pilot which provides guidance to startups, corporates and agencies.