4:00

because of course of their socks. You

4:02

guys took on a boring and largely

4:04

ignored category in 2013 and you built

4:06

it into a massive brand. And we

4:08

had you and your co-founder David

4:10

Heath on how I built this. I think this

4:12

is back in September of 2022. And

4:16

if anyone listening has not heard it, please

4:18

scroll back and listen to the episode of

4:20

Bombas. We'll put the link in the podcast

4:22

description as well. You should really

4:24

check out its great episode. Just

4:27

to kind of paraphrase the story, you guys actually,

4:29

you and David actually met at a previous job.

4:31

You were working at a startup called Urban Daddy.

4:33

And then eventually you start talking about building your

4:35

own business. And then basically you came

4:38

up with this idea because you guys read

4:40

a report that socks were the single most

4:42

requested item in homeless shelters. And you wanted

4:44

to figure out how can we address

4:46

this. And that was Bombas because you give a

4:48

pair to people in need when you

4:50

sell them. You guys are

4:52

still running the company today.

4:54

Absolutely. You've been there since the very

4:57

beginning. Tell me a little bit, Randy, about how

4:59

it's a different environment, right? There's more

5:01

competitors. A lot of people have seen

5:03

the success of Bombas and have come

5:05

into this space and you guys have expanded

5:08

up way beyond socks to t-shirts and

5:10

all kinds of things. Tell me how

5:12

you guys stay out ahead in a

5:15

much more competitive environment. Staying

5:18

ahead maybe kind

5:20

of counterintuitively is

5:22

not about trying to run as fast as

5:25

you can. It's about staying focused on the

5:27

things that you do best, the things that

5:29

you're most confident in as a business. Sure,

5:32

trying to see around the corner a little

5:34

bit, but not at the expense of

5:37

really understanding who you are as a business. I

5:39

think as you grow as a business you have

5:41

a better and truer sense

5:43

of the things that really set

5:46

you apart in the marketplace and that you feel

5:48

that you do well enough that you could teach

5:50

other people. And I think you

5:53

have to press your advantages and

5:55

explore and stay curious, but stay

5:57

focused and stay curious. That's the

5:59

balance.