He's a musician, a branding magician, and above all, a truly passionate businessman. Craig Ostbo has many talents and hobbies, but what he does best is improve upon already great brands including Bob's Red Mill, Umpqua Dairy, and Kettle Chips, not to mention his work moving these brands and more to China through his company, Hoopla. If you're looking for words of wisdom, motivation to try something new, and Craig's secret to success, this is the episode for you.

This episode of “How I Got Here” was recorded at Koopman Ostbo Agency located in Portland, OR. This show is brought to you by the Center for Retail Leadership, inspiring change through collaborative experiences between future thought leaders and industry to design the future of retail.

For more updates on the show, or to find out more about the Center for Retail Leadership, visit our website at https://www.pdx.edu/retail-leadership/center-for-retail-leadership.

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