Situation: It’s early days at Eloqua and David Lewis sees a huge opportunity to build an agency focused on helping companies adopt marketing automation - specifically on Eloqua to start. He allies with Jill Rowley who is a top salesperson at Eloqua at the time. 

Result: Together they close huge deals with Eloqua - building David’s agency while making Jill the top salesperson - then shifting focus to Marketo and adding other platforms until David’s successful exit in 2021.

Agency guest: David Lewis, Founder of DemandGen

His GTM partner: Jill Rowley, Nearbound Strategist 

Companies referenced: DemandGenEloquaMarketo

Reveal

Listener takeaways: 

• Why David decided to launch DemandGen as a power partners

• Why Jill chose to sell against “Smart Starts” internal service packages

• The partner playbook they created used to succeed

• How David’s partners lifted his exit

• Why and how salespeople should bring partners into the deals

• Why in-house service packages are a bad idea

• Pre-selling software with partners

• Why your solutions partners are (or should be) the insurance policy for your largest customers

Links: 

Reveal.co/

Partnerhub.app/