Jamie Owens from Hussle, the world's first fitness marketplace, talks us through exactly how (and why) to work out your Customer Acquisition Cost (over 50% of gyms they surveyed didn't know theirs!) We also discuss how to choose the right marketing channels for your business and how fitness membership models are changing.

The Hussle platform targets customers who don’t currently engage with traditional gym memberships – those requiring multi-venue workouts no single operator can provide, occasional users and ‘try-before-they-buy’ customers. With gym partner locations in 96% of UK postcodes, Hussle has turned more than 30,000 of these into direct club members, brought 66,000 disengaged ex-members back and 14,000 brand new customers to gyms in the last 18 months.

Our weekly podcast is made possible by Virtuagym and GoCardless. Virtuagym and GoCardless. Virtuagym is a leading provider of fitness software. Click on the link to find out more: http://bit.ly/VirtuagymEN

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