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This week we chatted to Tom Skyrme from Affinity Spaces, who came to reveal how you can build outstanding fitness experiences for your clients. Affinity Active Spaces are looking to answer three vital questions that will change the state of health & fitness delivery.

• What does health truly mean and how can we work to advance it holistically?
  
• How do we create desirable spaces to evolve health at scale now and into the future?
  
• What makes health development meaningful and accessible to everyone?​

Affinity's mission is to fundamentally change the way health is perceived through the creation of active spaces. Active spaces are not a type of facility such as a health club, big box or boutique, nor is it a franchise or workout. It is an ideology, the next evolution to the gym as we know it.

They are a company dedicated to supporting the dynamic and holistic health problems of the modern world. Tackling inactivity, obesity, mental health and social health with strategies that resonate most with the consumer to build lasting commitment to health.

Our main topics of discussion:

• Getting online more effectively
  
• Building experiences that retain members
  
• Why organisations should adopt a ‘Space Station’ model (and what that means)
  

Sign up for more exciting events at https://fitnation.co/