MaaS is a digital platform that has 3 key ingredients: plan a trip, book the trip on 1 or more modes, and pay for the trip. 

It can use different brands and vehicles in different markets. It can be pay-as-you-go or subscription.

High-occupancy transit should be a primary feature in urbanized areas. Think of it as the trunk of the mobility tree, with other modes as the branches. Out in the rural areas, on-demand transit will be the primary feature.

Who is the rightful owner of the digital platform that makes these customer dreams a reality?

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Andy Boenau explores emerging trends that are altering How We Get Around. 

You’re scratching your head about electric scooters,  

You wonder if bike share could work in the suburbs, 

You feel bad that buses aren’t used more,

You have an opinion about autonomous vehicles,

Your walking shoes need more wear, and

You wish you didn’t have to drive so much.

Mobility freedom, equitable access, emerging technology, subscription culture, and traffic safety.

We have a lot to cover.