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Episodes of HRW Shift Podcast
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In the second segment of HRW Shift’s podcast, ‘Antibiotic Resistance Communications’, Jeremy, Behavioural Scientist, and Kate and Sam, Behavioural Science Analysts share the potential solutions HCPS, patients, and public initiatives can do to h
Episode 35: Antibiotic Resistance Communications by HRW Shift Behavioural Science Consultancy
Episode 34: Self Nudging by HRW Shift Behavioural Science Consultancy
In the final segment of our 3-part podcast series, Saket Rao, Behavioural Scientist, shares findings from his master’s dissertation, focusing on suicidal ideation using linguistic analysis on the social media platform, Reddit.We hope you enjo
As part of our 3rd Annual Celebration of Behavioral Science webinar series, HRW Shift, our team of award winning, in-house Behavioural scientists, dug into your burning questions, from how you can implement Behavioural science within your work,
During the launch of the COVID-19 vaccine, a significant amount of content circulated expressing skepticism about the reliability and trustworthiness of the available vaccines.As individuals, our tendency to be influenced by the actions and e
Harvard data shows that over the years, implicit bias against race, sexuality, age, and disability have all decreased. However, implicit bias against those who are overweight is the only group bias that has become more severe over time. It
The so-called reality or standards that social media continues to enforce is reshaping people’s social norms and attitudes, leaving more and more people left with either very poor self-esteem, or with the motivation to reach those standards tak
You know that moment when you think you might be releasing a podcast in March, but you postpone the recording once, twice...and a few more times, so it actually gets released in April? We do! Guilty! Have a listen of our podcast to see what A
We are happy to present part two of our series exploring the common biases that HCPs and patients face! In our latest we explored some of the biases that often crop up in HCP research and strategies to counter them. Today we'll be discussing th
At HRW we do a lot of HCP research and as HCPs are affected by cognitive biases like all of us, we're put together this bite-sized podcast to explore biases that come up in HCP research and how they can be explored in market research and overco
"You scratch my back, I scratch yours". Standard economics considers individuals selfish, but behavioural economics explains that reciprocity (returning someone's actions)is an evolutionarily ingrained concept, which we see at play every day: h
Would you like strawberry or blackberry jam? What about the percentage of fruit in the jam? Sweetener, sugar? What brand? Join us as we talk about choice overload- when "more" is not always "better", how it can affect our decision-making, whe
Which biases are under recognised in healthcare marketing or market research?Where do you stand on using facial coding, eye tracking and voice tonality recognition in your research?During our second Annual Celebration of Behavioural Science
Patient empowerment is more complex than just ramping up patient education- physicians, carers and the community are all important! To find out more and to look beyond traditional patient empowerment, listen to this interview with Emma Neville
How much does your current self help your future self? Do you often take actions to safeguard your financial future or develop beneficial habits?The degree to which we do it varies from individual to individual, but behavioural science can he
Do you wear your lucky shoelaces when you go running? Have you witnessed how a basketball player is hailed as having a "hot hand" where they just seem to be on a streak and keep on winning?The world of sports is full of behavioural biases at
"Let's circle back", "think outside the box" and "push the envelope on this one". "Doctor, I'm feeling rotten".Idioms inundate our daily lives, even at work, in a business context, and they can be indicators of behavioural biases.In in this
If you were to show the number 3 on your fingers how would you do it? In "Inglorious Basterds", Lt. Archie Hicox (Michael Fassbender) gives himself away when ordering drinks by using the British hand gesture for the number 3 instead of the Ge
Hi Everyone,Join us as we recommend some of the books we've read and enjoyed. The books revolve around psychology and sociology and we hope there is a flavour for everyone, with recommendations spanning fiction and real-life stories.Let us
In our second podcast on social media, we take a look on whether it is good or bad for us. Join Alexandra Petrache, behavioural science analyst, and Rhiannon Phillips, senior behavioural scientist, as they discuss findings from Rhiannon's Maste
Our Shift team have set out to explore why do we spend our free time on seemingly mindless or unenriching activities instead of delving into what are known as "flow" activities.Join Katy Irving, Jeremy Koloski and Alexandra Petrache as they d
On episode 16 we ask the question, what is resilience? In an inspirational and moving podcast two members of the shift team, Rhiannon Phillips and Caitlin Reddiex share their personal stories of overcoming hardship and outline strategies for bu
This month on the HRW Shift podcast, four members of the Shift team act as behavioural science Agony Aunts to your business questions! What do patient support offerings need to keep in mind? How can a challenge brand compete with a first-to-ma
It's been over a year since COVID reached our shores in the US and the UK and prompted a massive upheaval of our habits in nearly all aspects of our lives. In this podcast, four core members of our behavioural science team offer their persona
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