Embracing Unexpected Creativity: The Route to Creative Nirvana for Brands Despite no shortage of evidence out there, there still appears to be a disconnect in the minds of brand leaders. They can’t quite match up the importance of creativity,

The 'S' Word: the pursuit of sustainability in brand marketing and comms

Oct 24th, 2022 22m 31s

In our latest instalment of the Lab Leaders podcast, our host Faye Hawkins welcomes Dr. Cristina de Balanzo, Board Director at Walnut Unlimited, and Andreaa Tarasescu, Research Director at Walnut. Together, they attempt to explore the tension b

Human Understanding in B2B: navigating the dark funnel through content marketing

Jun 15th, 2022 21m 4s

With the drive to do more with less, and an ever-increasing focus on conversion, we’ve forgotten about what really matters to the buyer and how best to engage them. Please enter: the dark funnel. This latest episode of Lab Leaders welcomes Eoin

Journey Orchestration: the next step in evolving the customer journey

Apr 29th, 2022 21m 15s

It’s not just about the end game, it is about the journey. Never has a truer word been said about the importance of the customer journey. In practice, creating the customer journey starts small; you collect data points, define the journey tha

Lean in to LUCA - democratising access to digital insights

Mar 28th, 2022 20m 20s

Developed as a string to UNLIMITED's Human Understanding Lab's bow, LUCA caters for the need for brands dive deep into emotional context, collecting insights quickly and efficiently to support fast decision-making and responsiveness to market o

Sober and Sensory: a sensory taste test and scientific review of lo/no alcohol beer brands

Feb 10th, 2022 21m 49s

"Free from" alternatives have taken the market by storm across many categories. One of the most dear to the British consumer is the alcohol market, and within that there are many players looking to compete for their share of the market. From bi

Unsniffed Potential: how scent creates memorable experiences

Dec 16th, 2021 28m

In this episode of Lab Leaders Faye Hawkins speaks to eminent neuroscientist Dr. Andy Myers, Director at Walnut UNLIMITED, about the power of scent and how smell can make a difference for brands. Andy has a wealth of experience in how we can us

Unlocking Data Innovation in PR

Nov 2nd, 2021 40m 18s

In this episode, Faye Hawkins is joined by Caroline Coventry, who is a Director at Nelson Bostock, and by Dr. Simon Collister a Director at Human Understanding Lab. Between them they've got 35 years background in everything to do with PR and co

The Future of Social Media: creating a futureproof strategy for social success

Sep 29th, 2021 32m 59s

Social media is a powerful tool, and many brands across both B2C and B2B have embraced this modern phenomenon. But not every brand has a solid, future-forward social strategy. This means they risk falling behind the times.Just like the algorit

Customer-Centric Marketing: putting the customer and data science at the heart of marketing

Aug 31st, 2021 39m 56s

Product-led marketing is a thing of the past with more and more companies realising that in order to stay on top, the customer must come first. Our Lab Leader today, Dr. Stephen Welch, is joined by special guest Hazel Pitchers discussing how to

Transforming the digital experience in health: the new opportunities for digital experiences

Jul 15th, 2021 27m 49s

It’s been a year of change for many industries, but none more than health. The roll out of COVID-related apps has come thick and fast, but when dealing with the health of millions there’s pressure to deliver a class-leading experience without a

Sports fan engagement: the data strategies providing a deeper lens into fandom

Jun 23rd, 2021 24m 42s

It's the busiest summer of sport in memory, with two years' events crammed into a few short months. How can sponsors, rights holders and sport brands get the cut-through they need amongst the noise? Our Lab Leaders Lee Gibbons, MD at Sport UNLI

Reinventing shopper research: the 'triple win' driving growth for retailers, brands and shoppers

May 25th, 2021 17m 7s

Someone call the 90's and give their clipboard back - shopper research is ready for an overhaul! We talk to Lab Leader, Ivan Browne, Shopper Research Consultant who sets out the blueprint for category growth of up to 10%. With over 20 years in

The Acceleration of Procuretech

Mar 9th, 2021 31m 50s

In this episode, host Sarah Shilling CMO, UNLIMITED is in conversation with leading Procurement Consultant Tina Fegent. With tech accelerating procurement, the importance of education and communication on the topic is increasingly important for

A new, resilient, marketing ethos

Mar 1st, 2021 23m 21s

Does the unthinkable provide a catalyst for opportunity? Host Sarah Shilling, CMO at UNLIMITED speaks with Duncan McRae, Chief Editor, Marketing Gazette, about how in the face of crisis brands can flourish if they have an acute awareness of the

What our retail and economic footprint looks like in 2021

Feb 23rd, 2021 30m 50s

In this episode, host Sarah Shilling, CMO at UNLIMITED is in conversation with Kevin Pratt, Editor, Forbes Advisor UK, around how the unthinkable has affected the economy, how our outlooks have changed and brand reactions forged. Some industrie

How nostalgia nudges through the power of neuroscience

Feb 10th, 2021 31m 25s

We're living in 2021, but as we collectively reset to ‘not take things for granted’, nostalgia becomes more important and meaningful in our lives. With it comes opportunity for brands to win back lost customers, and connect with new ones in a n

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