0:00

that's what really turned me on to Kickstarter and Indiegogo is

0:02

the fact that, wait a minute. I can actually validate and, and, and generate thousands

0:07

of new customers without giving away any equity.

0:10

And now that I've done the heavy lifting and showed, and

0:14

I can show investors that, Hey, my idea is actually super

0:17

popular and people are actually already buying my product.

0:21

Well, now they're going to take me a little bit more serious and

0:23

now I've got a lot more leverage to potentially raise more capital

0:27

and give away less equity. In today's world, online customers, and everybody

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0:39

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2:00

. Y'all this episode we're diving into crowdfunding.

2:03

So crowdfunding, I'm talking Kickstarter, Indiegogo, there's

2:06

all these other platforms. I'm sure you've invested, or maybe Viven tried to fund.

2:12

A consumer product I'm talking like no it's physical products

2:15

that you can get funding from, uh, you know, without giving

2:19

equity, which is the big appeal, but the problem is something

2:22

like almost 60% of those fail.

2:25

Without the proper uh pre-launch and all the stuff that goes

2:30

into getting to that Indiegogo page or the Kickstarter page.

2:33

And then what do you do afterwards? We'll forward from launch boom is on the podcast today, breaking down

2:39

what the model is that he's doing for the last, I think it's over

2:42

10 years, over 2000 plus clients.

2:45

This guy is getting funding for his clients within 14 minutes.

2:49

And I'm saying, you know, funding he's he has goals of about like,

2:52

you know, 20, 30 K, but then a lot, they get to six figures

2:56

very quickly afterwards, and he's going to break down his.

2:59

The model of what they do, his model as well with his

3:02

business and what goes into it.

3:05

Mindset wise throughout the whole game.

3:08

There's so many nuggets in this one. You're going to dig it, go enjoy and, uh, tell will

3:13

launch boom that we sent you. If you go and do this thing, because.

3:17

It makes me want to go launch something on my own wheels.

3:19

The man I would go talk to. So enjoy see in there.

3:22

all Right, we'll, we're cracking into this thing, man.

3:24

And I'm excited. You're a, uh, we're, we're both members of a mastermind here

3:28

locally in San Diego speakeasy.

3:31

So mastermind brother, it's great to have you on.

3:34

Thank you, Joe. It's great to be here.

3:36

And, uh, I love the work you're doing.

3:38

I love your podcast. I've been following it for quite some time.

3:41

So it's honestly an honor to be here. Thanks for having me.

3:44

Appreciate it, man. Yeah. And likewise, because when we met, uh, it was maybe a couple sessions

3:49

in that, that speakeasy mastermind. You know, we finally connected and like really got to know

3:54

what each of us are doing. And then I heard about LaunchBoom, what you're doing

3:58

in the crowdfunding space and totally unique model with this,

4:03

uh, you know, supporting people going through the crowdfunding

4:06

process, which inherently, I think a lot of people have seen.

4:09

There's a lot of failures. There's a lot of things that just don't get funded for whatever

4:13

reason or fail after the funding. So that's where you have this magical system that

4:19

we'll talk about here. And, and, uh, cause I know a lot of people think about that.

4:23

It's like, Hey, maybe they're launching a new business,

4:25

consumer product or a relaunch or some kind of side branch

4:29

of what they're doing. So yeah, man, um, before we get into it, like, so crowdfunding, I

4:36

guess, give us like the big idea because, you know, like maybe

4:39

some numbers we should know about. Some stats, what it is defined, and then we'll get in a LaunchBoom

4:45

and what you're doing in the space. Yeah, sure.

4:47

So like you, Joe, I'm a serial entrepreneur and I've built multiple

4:52

companies from the ground up. And I've had some epic wins, some epic exits.

4:57

I've also had some epic failures, which I'm actually

5:00

most grateful for because that's honestly what eventually led

5:03

me to starting LaunchBoom. And so just to kind of back up, um, right before I started LaunchBoom,

5:09

I was exiting my last company called PetBox and I couldn't

5:13

believe that I could launch new consumer products on Kickstarter.

5:18

And I couldn't believe that I could take a prototype And pre sell

5:21

thousands of units to people all over the world, take their money up

5:25

front before I have to work through manufacturing, shipping, delivery.

5:31

It just seemed like a no brainer for launching new consumer products.

5:34

Because prior to Kickstarter, I was doing it the old fashioned,

5:37

traditional way where I would come up with a product idea, I

5:41

would work through manufacturing, and I'd try to stomach placing

5:45

the largest volume manufacturing order possible for So I could

5:49

get that best price break available with economies of scale.

5:52

So anyone out there who's launched consumer products, you know, when

5:55

it comes to manufacturing, if you place a 50, 000 unit order

5:59

versus a thousand unit order, you're going to get a better

6:01

price break and you're going to be able to significantly improve

6:05

your profit margins as a result. So before crowdfunding, I would try to place the

6:11

largest volume order possible. And then I'd try to come up with the most clever marketing strategy

6:16

with launching that product. And then I better be right because if I wasn't right now,

6:21

I'm stuck with a bunch of product. I can't move. In most cases, I've already placed a 50 percent deposit down

6:27

on that manufacturing order. And I've been there before too.

6:30

And that's a scary place to be as an entrepreneur, especially when

6:33

you're launching a new product. So that's what initially kind of made me gravitate towards

6:38

Kickstarter is the fact that you could take a pre a prototype

6:43

and you could literally pre sell thousands of units to

6:45

people all over the world. And then you have all the time in the world after that campaign

6:50

to work through manufacturing and to deliver the best possible

6:53

experience to those backers with much less headache, much less risk.

6:58

Um, when I first started, uh, launching products on Kickstarter,

7:02

um, my idea from the beginning and it still remains the same

7:05

today was, Hey, why not take a few months to kind of stack the deck

7:09

in my favor by building a hyper focused audience ready to buy.

7:14

So that when I go to Kickstarter, I can more or less control the

7:18

outcome and at least get my campaign Successfully funded

7:22

and then use that early success to really kind of like game

7:27

the algorithm of Kickstarter So that now once they see all

7:31

this traffic coming into their platform and converting really,

7:33

really well now, they're like, wow, this is a popular project.

7:37

We should start promoting it. And so once you get Kickstarter to put your project on their, you know,

7:42

top landing page and they start to promote you in their newsletters.

7:46

You start to gain massive amounts of organic traffic.

7:50

And, and so the whole, you know, point with LaunchBoom and what we

7:53

do here within crowdfunding is let's set up the deal before we launch.

7:58

In essence today, we basically pre sell the pre sale on Kickstarter.

8:03

And I'll explain more about how that works in a moment. And then once we have a big enough audience ready to buy, now let's

8:09

go live on Kickstarter, let's set a low funding goal that we

8:12

control that we know we can hit, and then let's get Kickstarter to

8:16

do the rest of the work and push and promote it so that now we can

8:20

tap into their tens of millions of unique visitors and generate

8:24

six or seven figures in pre sales. Well dude, and this is where, so a perfect case study, because I was

8:29

going to ask you, this is one of my questions, but then, You make

8:32

it pretty obvious on your LinkedIn, you know, and this was just posted,

8:35

what, almost a week ago at the time of this recording Western rise

8:38

being one of, I'm assuming one of your clients, they raised over a

8:42

hundred thousand dollars there, uh, their ask, or their, their,

8:46

um, the, I guess the goal was 20 K.

8:48

So to your point, I was just like, Holy moly.

8:51

And there's still like 20 days left on the campaign.

8:54

Yeah. I'm like, uh, that doesn't happen much, you know, unless there's

8:58

a smart campaign going into it. Yeah, so that's exactly how we do it.

9:02

So a lot of people that I talk to every day from all over the

9:05

world that are looking to launch their new product and everyone

9:08

has the same goals and questions. They're always like, well, how do I raise a million dollars

9:12

in presales on Kickstarter? How much money do I have to spend to do that?

9:16

And, um, you know, how much should I sell my product for?

9:19

You know, and, and, and for the most part, you know, I always

9:23

tell everyone that comes in a LaunchBoom like, you know,

9:25

less than 1 10th of 1 percent of all Kickstarter campaigns

9:29

actually breach seven figures.

9:31

Wow. most of our campaigns will do six figures, almost all of them.

9:35

We do obviously have a lot of campaigns every year that do

9:38

seven figures just because of our sheer volume of campaigns.

9:41

But at the end of the day, I always tell everyone that, that comes

9:45

to LaunchBoom, you know, at the end of the day, Kickstarter is

9:48

the best way to validate demand. And to pre sell enough product that you're going to be able to

9:53

secure your manufacturing and delivery to your, you know, your

9:56

first thousand plus customers.

9:59

You're not, you're not going to get rich on Kickstarter, but it's

10:02

the easiest way to validate demand. generate, generate real revenue and real customers faster, and

10:09

then put yourself in a much better position to go scale through e

10:13

commerce or Amazon or retail, or put yourself in a better position

10:17

to then go fundraise and sell equity where you'll sell much less equity

10:21

and generate much more capital. that's true.

10:24

Because at that point you've already done, honestly, the

10:27

leg work that most people would probably start with right on

10:30

the, on the seed funding and all that stuff in the early days.

10:33

And it's like, no, you've already, you have the customers, you have

10:36

all this data already, people that have committed, um, even if it's

10:40

a low level at a reservation, I'm kind of hinting to part of your

10:44

process that I've read about. Um, but it's like all of this matters to investors, and you

10:49

have more leverage as that product owner later in the game.

10:52

Yeah. I mean, that's initially what got me so excited about Kickstarter and

10:56

Indiegogo in the first place is. You know, as an entrepreneur, I have raised millions of

11:01

dollars from angel investors, VCs through convertible notes.

11:06

And, um, I, I always did that, you know, when I had a great business

11:10

idea and I needed capital to then take my idea and make it real.

11:15

And, um, and in doing that, what I realized is that I was usually

11:19

valuing my business too low. I was giving away too much equity too early.

11:23

And that's what really turned me on to Kickstarter and Indiegogo

11:27

is the fact that, wait a minute. I can actually validate and, and, and generate thousands

11:31

of new customers without giving away any equity.

11:35

And now that I've done the heavy lifting and showed, and

11:38

I can show investors that, Hey, my idea is actually super

11:41

popular and people are actually already buying my product.

11:45

Well, now they're going to take me a little bit more serious and

11:48

now I've got a lot more leverage to potentially raise more capital

11:51

and give away less equity. I want to talk about like the standard approach to Kickstarter or

11:56

Indiegogo, any of these platforms. And there's a bunch of 'em, right?

11:59

Like, so the standard approach I would imagine is someone

12:03

goes there with their idea, maybe they have some marketing

12:07

chops, maybe they don't, uh, but they're doing no pre, pre, uh,

12:12

pre-launch stuff prior to, right?

12:15

I'm curious of, of like what the standard is, like the

12:17

standard approach and kind of the rates of failure or

12:20

success is that you're seeing from those types of approaches.

12:23

Yeah, so so when I first started LaunchBoom and this is like

12:27

way back in 2014 But like back so to take a step back Joe so

12:33

Kickstarter Indiegogo They both opened their doors back in like 2009

12:37

Yeah. And

12:39

days of Kickstarter and IndieGoGo, which are the two main reward

12:43

based crowdfunding platforms. So when it comes to crowdfunding, there's a lot of different

12:47

crowdfunding platforms. You've got equity crowdfunding.

12:50

Um, you also have what's called reward based crowdfunding.

12:53

So the beauty of reward based crowdfunding is you're

12:56

not giving away any equity. All you're doing is you're pre selling your product

13:01

and then that's like Indiegogo and Kickstarter, right?

13:04

Reward based. Indiegogo and Kickstarter were the only two biggest platforms

13:09

in the space back in 2009. They were the first, and they still are today.

13:13

So when we launch any products here at LaunchBoom, we always launch

13:17

on Kickstarter and Indiegogo. There are some other ones.

13:20

But there's so much smaller and Indiegogo and Kickstarter have

13:23

done such a great job building their backer communities.

13:27

So I'm talking like tens of millions of monthly unique backers, um,

13:31

and visitors to their platforms looking for super cool products.

13:35

this is where I'm gonna pop in just for a positive for a sec, because

13:38

yeah, it's triggered my mind. It's like there's a built in customer base that's

13:41

ready to provide money and backing to your product.

13:45

So you're tapping into that and to main markets.

13:48

And then something you said earlier is with this pre pre launch

13:51

campaign, which we'll get into more. You're, you're basically firing up the algorithms of their

13:56

platform, which just like any other platform, Google, uh, YouTube

13:59

podcast platforms, all that. It's like you drive more attention or subscriber,

14:03

whatever the metric is. Well, guess what?

14:05

You're going to get more visibility on their platforms.

14:08

That's exactly right. so in the early days to answer your original question,

14:12

like it was pretty easy. Like if you were a product creator, you could literally just take some

14:17

product shots of your prototype. You could put together like a one or two minute quick video about why

14:23

your product is solving a problem. And then you could literally just post it and you could raise

14:27

like hundreds of thousands of dollars, if not millions in pre

14:30

sales with like zero marketing.

14:33

And then, and then as that continued to happen over and over

14:37

again, because Kickstarter and Indiegogo had so many backers

14:40

on their platform looking for cool products to back, then what

14:43

happened was everyone rushed in. So then all these products started to come in, the landscape became

14:49

much more competitive if you were a product creator, and you

14:52

couldn't just, you know, Launch a campaign you actually had to

14:55

put some marketing Dollars in you had to put some advertising spend

14:59

in in order to compete and you know Dominate those platforms and

15:03

maximize your raise and so that's about the time I stepped into the

15:07

space back in like 2014 When I was kind of getting ready to launch my

15:12

Kickstarter campaign I basically was like, well, you know what?

15:15

Like I don't want to like, you know, roll the dice and just

15:18

like, you know, launch my campaign and hope people care about it.

15:21

I want to make sure that like actually hit my funding goal and I

15:24

actually maximize my opportunity. And so that's where I decided to start running Facebook and Instagram

15:31

ads before the Kickstarter campaign.

15:33

And in the early days, what did I do is I just run some ads.

15:36

I'd get the clicks and then I would drive the traffic to a landing page

15:40

that I built that would be like, Hey, launching soon on Kickstarter.

15:44

If you want to get in on this product and be the first to receive

15:48

it, all you have to do is give me your email and I'll contact you

15:51

as soon as we're ready to launch. So when I first started LaunchBoom, I was just building an email list.

15:57

And then my average conversion was like four, 4

16:00

percent on that email list. And was there any other bonus associated with it?

16:04

Or is it just like, you're going to be the first to now? It was basically just like you're the first to know

16:08

that's how I started, right? And then, something funny happened.

16:13

Elon Musk decided to launch the Tesla truck.

16:18

And um, and so when he decided to launch the Cybertruck, he launched

16:23

this 100 dollar reservation. And if you put 100 bucks down, you were first in line to get

16:29

it off the assembly line, right? And so I'm like, hey, I wonder if that would work with crowdfunding?

16:34

And so that's when we created what we call today

16:38

the reservation funnel. So the idea here was, Hey, let's collect the email, but now let's

16:43

take it one step further and see if they'll put a dollar down.

16:47

Yeah. Ah,

16:51

only us here at LaunchBoom, but crowd funding as an industry,

16:53

because what we ended up learning was that if we could get, um,

16:58

someone to click on our Facebook or Instagram ad, we And then redirect

17:01

them to our reservation funnel, which is still a landing page,

17:04

but it basically says, Hey, we're launching soon on Kickstarter.

17:08

The first 1, 000 backers are going to get a lower price and

17:11

early delivery, and all you have to do is place a 1 money

17:14

back guarantee deposit, and we're going to guarantee you

17:16

the best deal before we go live. So as soon as I started stacking that reservation funnel, and today,

17:23

and you know, throughout most of the process, it's always been like,

17:26

hey once we have 1, 000 or more reservations, then we go live.

17:31

The most amazing part of the reservation funnel is that it's

17:34

the most engaged audience you can create to support any launch

17:37

and we get a massive conversion. So Joe, like today and literally over like the last, you know,

17:43

several years, our average conversion rates on the reservation

17:47

funnel is 30 percent or higher.

17:50

he's awesome. so now Joe, like this is why it makes it so much

17:55

easier for me to control the outcome for all my clients.

17:58

Because at the end of the day, when my clients come into LaunchBoom,

18:01

um, there's a lot of work we do to like help them understand how to

18:04

maximize their average order value and maximize their price per backer.

18:08

And I'll get into that more here in a minute, but then, but then

18:11

there's like more opportunity to like really help kind of

18:15

build a super engaged audience through the reservation funnel.

18:19

But then now I know where to set that campaign goal on Kickstarter.

18:24

So for example, if we have a thousand reservations.

18:27

And if you're selling a new product, Joe, for, let's just

18:30

say average order value, 100.

18:33

Well, I know that minimum, I'm going to get 300 or more sales off my,

18:37

my, my work, my pre launch efforts. So I'm going to set your campaign goal on Kickstarter to 30, 000.

18:45

And then when we launch the campaign, our average

18:48

funding time is 14 minutes. That's crazy.

18:52

So you're hitting that goal in 14 minutes on average.

18:55

14 minutes every time. And we not only hit the goal, But we actually exceed the goal.

19:00

And then when this happens, Kickstarter is like, wow,

19:04

this deal is popular. Let's start pushing more traffic to this deal.

19:08

So that's when we get top placement on their platform.

19:10

That's when they make us a product they love. That's when they start to promote us in their newsletters.

19:15

When all this stuff happens, and these campaigns on average are

19:18

about 30 days when they're live on Kickstarter or Indiegogo.

19:22

When that's, and the same is true with Indiegogo. Same type of thing happens.

19:25

What will happen is, now the deal goes from 30, 000

19:29

to hundreds of thousands of dollars and sometimes millions.

19:32

Yeah. You're getting that network effect. You're, you're kick, kickstarting all the, uh, no pun intended there,

19:37

but it's, everything is firing and I would assume there's also

19:41

what there's upgrades, right? Like there's higher in rewards that people aren't just getting the base.

19:46

I'm sure a lot of them are also upgrading. So that means more funding for the, uh, the product owner.

19:51

Big time, big time. Yeah, I mean, I usually try to create like a few

19:56

options for backers because I don't want to confuse them.

19:59

And, and we always have our average order value, which is like the unit,

20:02

but then we can do bundle packs and we can definitely create a lot more.

20:06

Um, we can create, you know, a lot more, um, revenue per backer

20:10

if we have more enticing options. Um, but yeah, for the most part, I mean, we've

20:15

got this dialed in today. And, um, you know, the reason I started LaunchBoom and the

20:20

reason I called my company LaunchBoom Joe is because

20:23

that's exactly what I'm doing. Like I'm basically spending two to three months preparing my

20:28

clients so that when we launch on Kickstarter, we can actually

20:32

let them know before we launch how much we can actually raise.

20:36

And then is that enough to actually complete manufacturing and delivery?

20:40

And if the answer is yes, great, let's launch on

20:42

Kickstarter or Indiegogo. If the answer is no, hey, let's continue the pre

20:48

launch a little longer. Let's build a larger audience so we can hit your goals.

20:52

Yeah, it sounds like it really people can approach you or even

20:55

just do this method, let's say, individually, but I'm obviously

21:00

there's some, there's advantages of working with LaunchBoom, because I'm

21:03

sure you have a built in list and backers that are already proven, you

21:06

know, I'm just assuming here, and obviously the proven strategies, but

21:10

like, who are the Yeah, it sounds like this pre launch phase and I

21:15

want to dive into this a little bit more for, let's say someone off

21:18

the streets, they don't really know anything, but also I'm sure you're

21:20

getting people with very savvy business background or they know

21:24

their numbers and maybe they have some manufacturing, but like in this

21:28

pre launch phase, you're learning so much about the audience, about

21:31

what you can, um, yeah, the, the numbers that are needed to actually

21:35

scale past just raising money. So I guess dive into like what's being learned and what's being

21:41

discussed outside of just what you talked about, which is huge

21:44

of raising the reservations, like what else is happening

21:47

in that pre launch phase? after I had a handful of successful Kickstarter campaigns

21:51

under my belt, I was actually looking for a launch boat.

21:54

I was like, Hey, there's gotta be someone out there who can help me with my prelaunch video, my prelaunch, you

21:59

know, advertising campaigns. So I can like, you know, maximize my audience before I go to Kickstarter.

22:05

And I couldn't believe that there was no one out there doing it.

22:08

And so that's when the light bulb went off, Joe. You know, I was actually going through an exit of my last company

22:14

and I'm not the kind of guy to sit at home and do nothing.

22:17

And I was thinking to myself like, what's next, what's next?

22:20

And I started researching Kickstarter Indiegogo and their

22:23

platforms were growing like year in, year out, like just going through

22:27

massive growth back in 2014, 2015.

22:30

And so basically what I ended up doing was I, um, I did a lot of

22:34

research and then I'm like, you know what, I'm going to build.

22:38

The largest crowdfunding campaign, um, agency in the world.

22:41

I want to be the largest crowdfunding agency in the world and

22:44

I want to be the one to basically help entrepreneurs all over the

22:48

world succeed with their product launches no matter where they are.

22:52

And so I'm like, what am I going to call it? So then I'm like, you know what?

22:56

I went to go daddy one day, I'll never forget it.

22:59

And I start typing in names like, what is this?

23:01

What is, and then all of a sudden like LaunchBoom came to my mind.

23:04

And I typed in launchboom. com and it was available for 9.

23:08

99. I couldn't believe it. And so, so I bought the domain and at the time I was

23:12

working with a young group of marketers here in San Diego.

23:16

And I said, Hey guys, how would you guys like to be millionaires

23:19

by the time you're 30 years old? And they're like, well, that sounds great.

23:23

I'm like, I have an idea. We're going to build the world's largest crowdfunding agency.

23:27

We're going to call it LaunchBoom. But all we're going to do is crowdfunding.

23:30

So we're not going to do any other marketing projects. We're just going to stay focused on crowdfunding campaigns.

23:35

And they said, well, let's do it. So I ended up partnering with these super smart, awesome marketers

23:40

that were really young at the time. And uh, LaunchBoom was born.

23:44

And we started slow. I really started with my personal network and, um,

23:49

I reached out to people. I knew that we're also launching consumer products.

23:52

And I said, Hey, let's launch on Kickstarter.

23:55

Let's launch on Indiegogo. And they were like, what's that?

23:58

I'm like, this is crowdfunding. This is how it works.

24:00

They're like, well, we'll, we know you, we trust you.

24:02

So let's do it. And so the first year I only launched maybe 15 launches

24:08

That's pretty sizable. I mean, that's more than one a month.

24:10

I mean, you're getting some data in. It was great, you know, so I started small and I also self funded it.

24:15

So this was the first company I've never raised investment

24:18

from investors, um, outside of me and my partners currently.

24:22

Um, so it's all self funded. So I was like, you know, I'm going to start this slow and I'm going

24:26

to figure this out as we learn. And so I launched 15 successful campaigns in 2015 and in 2015

24:34

all of them did over six figures, if not a lot more than that.

24:37

And so then in 2016 I took my data and my case studies and I flew up to

24:44

Indiegogo's office in San Francisco.

24:47

And I said, Hey guys, like this is who we are at LaunchBoom.

24:50

This is what we do. This is why our campaigns do much better outcomes than if

24:55

they just go in, you know, with no prelaunch work done.

24:58

And, uh, they said, well, this is great. You know, we're focused right now on building our backer

25:02

community and we don't really have any resources focused on

25:06

supporting the entrepreneur. Will this make you a preferred partner?

25:09

And we'll just direct anyone who's not ready to launch to your team.

25:12

Ah, smart man. Integrations. Okay.

25:15

So I said, that's awesome. That's exactly why I'm here.

25:18

Great. So right behind that, I went to Brooklyn, New York, and I

25:22

met with Kickstarter's team at the same conversation.

25:25

And I said, Kickstarter, this is why my deals are doing so much more, uh,

25:29

you know, funding on your platform. Uh, it's called pre launch.

25:32

This is what I do. And they said, we're looking at growing our backer

25:36

community so we can have even more successful raises.

25:38

And we're not doing anything with pre launch,

25:41

so we'll send that to you. So as soon as that happened, Joe, like the avalanche of

25:46

lead gen just opened up. And I started getting all my business directly

25:50

from the platforms. Dude, that's, it's brilliant.

25:53

And I want to, I'm going to like pause on how important that

25:56

actually is right now, because that's integrating into the.

26:00

It's honestly, it's like, it's right to the motherlode.

26:03

It's like right where you want to direct people to. It's where the money is at.

26:06

They're at the backer communities, Kickstarter, Indiegogo.

26:08

But now you're becoming that preferred partner and

26:12

you're becoming resourceful and valuable to them.

26:14

It's obviously they're. Their agenda was to grow their internal database of backers,

26:19

which helps their company grow because it's reliable, predictable,

26:23

of course, scalable for them. And now here you are, you're like, yeah, uh, that's also for me too.

26:27

I'm just solving a different thing. Yeah, no, it, it, it was risky to be honest, looking back on it in

26:33

hindsight, just because they could

26:35

mean having those conversations with them? Yeah.

26:37

Cause I was still so early and I knew it was a risk,

26:40

but I knew it was the only way I was going to get more

26:42

qualified deal flow for my team. And so, so it was risky because they could have easily been

26:46

like, Hey, well, great idea. We're going to go ahead and compete with you now.

26:50

Good point. Yeah, that is, that is the flip side.

26:53

Yeah, and you're like, oh shoot crushed from day one kind of thing.

26:56

And, and, and, and I knew that going into it, but I was

26:58

like, you know what, like. I got to do this now before someone else does.

27:03

And, um, and I'm so glad I did looking back on it because it

27:06

allowed me to go from 15 deals in 2015 to a hundred deals in 2016.

27:11

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28:41

And so 2016 was like when we learned a tremendous amount.

28:44

Um, that's like, you know, we just had so much more experience, so

28:48

much more exposure to deals and we started to learn what verticals

28:51

do well, what verticals don't do well, uh, what deals do we want

28:54

more of, what deals, you know, should we redirect somewhere else?

28:57

Cause crowdfunding isn't a good solution and we can get into that

29:00

a little later, Joe, but, um, it was, it was a really pivotal

29:04

year for us at LaunchBoom. And then by 2017, what's crazy is like two years into it, Joe.

29:09

We were the largest crowdfunding agency in the world.

29:12

So we had succeeded But my question, and this is one that's not totally on the

29:18

crowdfunding topic, but like the fact of you took a ragtag, you

29:22

know, group of guys and gals who didn't really know much about

29:26

crowdfunding, but they trusted you, you know, they worked with you.

29:29

How do you keep them focused and like mission driven to

29:34

scale this thing so quickly in a short period of time?

29:37

Because that. That, that's the nut that a lot of folks I think have tough, a

29:41

tough time with is scaling an idea.

29:44

Like that's great. Okay. Understood. But now it's like you have this whole crew around you to stay

29:48

focused on that mission and plan.

29:50

Yeah, I, I, I'd say for me, like first and foremost, like it,

29:55

it was just like the perfect group of people that I partnered

29:59

with to make this happen. And the reason I say that is because like, I was at the point

30:04

where I was in my early thirties when I started LaunchBoom.

30:07

And I was working with a group of marketers that were

30:10

like just out of college. They were like in their early twenties, mid twenties, hungry.

30:15

And when I had met them, they were taking deals to do deals.

30:19

There was no focus. They were honestly, you know, barely surviving financially.

30:25

And, uh, they were doing great work because I actually hired them to

30:28

help me with my early campaigns. I was, I already had worked with him for six months or longer.

30:35

And so I, I recognized talent and potential and you know, at

30:40

that point they had also, we had a lot of trust and respect and

30:43

working with each other just cause we had been working with each

30:45

other on my successful launches.

30:48

And so, you know, when I sat down, um, you know, with, with my business

30:52

partner today, Mark Picotta, who is now CEO of LaunchBoom.

30:56

And I've always been president of LaunchBoom.

30:59

We've always been partners on this thing. Um, but you know, when I sat down with him and I said, Hey Mark,

31:03

you know, like, I think there's something so much bigger here.

31:07

But if we do this together, we can't just do videos to do videos.

31:11

And we can't just build websites to build websites.

31:13

We only do crowdfunding projects. And we have to be very focused because if we stay focused, we're

31:18

gonna win because, you know, we are the best marketers in this

31:22

space based on what I'm seeing. 'cause there's no one there at the time.

31:25

And so, so he's like, you know, will, this makes a lot of sense.

31:28

Let's do this. And so I'd say finding the right group of people that were.

31:35

Open to being coached and mentored and also like the fact that we

31:39

had the trust in that relationship in place Made it easier to kind

31:42

of get it started But then the proof is in the pudding as soon

31:46

as we started having win after win after win It was fun, man.

31:50

Like we used to like in the early days when we had our office in

31:53

San Diego We had a little office on the beach in Pacific Beach.

31:57

We would have launch parties And it was fun.

32:00

Like as soon as we'd hit that crowdfunding button on Kickstarter

32:03

and would go live, we'd see all the funds come rushing in.

32:07

Um, our clients would be in the office with this party and

32:10

Oh, that's cool. So you're probably getting that whole, yeah, it's just a great vibe.

32:14

Hopefully some videos capturing of the moment too.

32:16

Totally, man. So like, like, that was like the proof in the pudding.

32:20

So like, we put all this work and effort into the pre launch, would

32:23

have a party, would launch it, would see all the funds coming

32:26

in from all over the world on Kickstarter or Indiegogo, depending

32:28

upon the platform we launched on. And then, um, from there it was like, when's the next one?

32:33

You know what I mean? Gets addicting. Yeah.

32:36

And then we go from 2015 to 2016, and now we've got these,

32:40

you know, preferred partnerships with Indiegogo and Kickstarter.

32:43

And we've got even more lead gen coming in.

32:45

We're having launches going live every single week.

32:48

You know, it just, it was just like this, like, energy I

32:51

can't even begin to articulate. But it was super, super positive.

32:55

Morale was super, super high, still is.

32:58

And, um, that's honestly what really powered us through.

33:01

That like, not only like scale phase, but like, just like kept

33:05

us, kept us excited and, and, and, and wanting to wake up

33:08

in the morning to go to work. I could hear like, well, I can hear the excitement in your

33:12

voice just route and like, because I've been in those launch

33:14

environments and then, and you see the funds coming in or whatever.

33:18

That thing is the metric, you know, but especially a crowdfunding.

33:21

I mean, like, you have a straight up goal that we're all watching, like,

33:25

hit refresh, hit refresh, right? Um, but you have, so I heard, you know, it's camaraderie like that.

33:30

It's the environment. Obviously focus, I think is the biggest piece there.

33:34

It's so easy to get distracted. And but like crowdfunding and getting very clear on that and

33:41

then just stacking your wins. I mean that compounds everything for you.

33:44

And, and Joe, and then like the other piece I haven't

33:47

talked about yet is being open and wanting to learn, right.

33:52

Because like this space, we were pioneering, like what we

33:55

are doing and we're doing back then had never been done before.

33:59

So I needed a group and a team that was really.

34:03

Wanting to learn excited to learn so literally like I'd have people

34:07

on my team say hey, well I think we could do it better this way You

34:10

know, there's a Facebook conference coming up in San Francisco.

34:13

Like can you fly me up there? I'd really like to go learn more about you know How we can get better

34:17

returns on our ad spend and I'd be like absolutely So like I always

34:21

encourage my team to continue to stay hungry to learn and and I

34:26

always encourage, you know I always make that, you know top of mind too

34:28

for myself because that's where the innovation really lies You Is not

34:33

just getting comfortable with okay. Hey now our system works.

34:36

Let's just keep like selling more and more deals That's not it.

34:40

It's like hey, how do we make this more fun and even more lucrative

34:44

for creators all over the world? and that's Been our story for the last decade.

34:49

So like, so we create this reservation funnel.

34:52

We revolutionize the industry, right?

34:54

We go through massive growth. We have tons of success as an agency.

34:58

And then all of a sudden this crazy, this crazy thing

35:01

called the pandemic happens. And to be honest, Joe, like when the pandemic first happened, I

35:05

was like, I was a little freaked out cause I'm like, Oh shit.

35:07

I was like, Oh shit, I'm, I'm, I'm, I'm, I'm screwed because people

35:11

are going to want to put food on their table for their family.

35:13

And they're not going to want to back a project that they might not receive for 12 months.

35:17

So I was scared going into the pandemic. I was like, Oh no, like all everything we just worked towards

35:22

these last, you know, five, six years is now down the drain.

35:26

And I really thought crowdfunding was going to be dead.

35:29

And fortunately, Joe, I was wrong and I'm so happy I was wrong because

35:35

what happened was more and more people were working from home.

35:38

The government dished out all this money and people were spending

35:42

more time on social media. Yeah. So we actually were generating the biggest campaigns.

35:47

We went through the biggest growth spurt I ever dreamed of.

35:50

And I ended up going from like pre pandemic like 25 employees.

35:54

Um, up until the end of 2021, I had just under a hundred employees.

35:59

you did the opposite of basically everyone else. I, and I never would have guessed it.

36:02

I really thought we're going to be in trouble, but we've

36:04

learned a lot and we worked on thousands of product launches.

36:08

I mean, it was awesome, but then ended 2021, something happened,

36:12

Joe, um, it got to a point where I had a heart to heart

36:16

with my business partner, Mark. And I'm like, Mark, you know, like, I don't think I'd

36:21

hire LaunchBoom to launch my new product on Kickstarter.

36:25

And, and he's like, and he's like, why? And I'm like, It's too expensive.

36:30

The agency model. I'm like, there's got to be a better way where instead of just working

36:35

with funded startups, because you had to have money to work with

36:37

me as an agency, because we were white club, we do it all for you.

36:40

We needed advertising dollars. We needed video production, marketing dollars.

36:44

So you couldn't just be like an entrepreneur with a

36:47

good idea to work with me. You actually had to have some kind of funding to put into the prelaunch

36:52

and then crowdfunding management so that we could do it all for

36:54

you and deliver a great product. So there's this huge part of the market that we couldn't

36:59

address with our agency. And I said, Mark, I'm like, I know today, based on everything

37:04

we just learned over the last eight years, I know how to do

37:08

the same thing and get a better result for a fraction of the cost.

37:12

Because, you know, now we have AI, you know, now we, there's been

37:16

technological advances that we've incorporated into our platform.

37:20

And so he's like, you know, well, I feel the same way.

37:23

And so that started conversations with our leadership team, uh, in

37:28

early 2022, where we intentionally killed our own agency, Joe.

37:34

Interesting. That mind you, Joe, Joe, that mind you was number one in the world.

37:39

I mean, literally like I was flying all over the world

37:41

every month, pre pandemic. I was speaking on stages, educating people all over the world about

37:46

how crowdfunding works, how to succeed with your product launch

37:49

on Kickstarter, Indiegogo, and, and then I decide to kill my own agency.

37:55

Wow. Yeah, that takes some balls for one, but also it sounds

37:59

like you're, you're, I mean, you're, you're living what you're preaching right now, which is like, don't be stagnant.

38:03

Don't assume that this is the model forever. And you're also looking out for, I would say more impact, right?

38:09

Like not just a small group of people that can launch and

38:12

afford you in your team, but now you really want to scale.

38:16

I have a lot of questions here. It's like, how did you do that?

38:19

You mentioned AI. I mean, I guess.

38:22

How long ago was this when you killed your agency?

38:25

So, so Joe, Joe, it's honestly the craziest move I've

38:27

ever made professionally. Like I said, we are the number one agency in the world.

38:32

Um, you know, you, you search on Google, crowdfunding,

38:34

Kickstarter, Indiegogo. We're going to pop up top three every time we have all the

38:39

traffic, we have happy clients and, um, and then I make a

38:43

decision with my leadership team. I just say, Hey guys, there has to be a better way.

38:47

We should be able to improve our model so we can make

38:51

it even more affordable. So now we can support everybody, not just the funded startups, but

38:56

also the underfunded startups. And we can do that by pivoting away from agency.

39:01

And leaning in on a coaching consulting platform where we

39:06

elevate our tech so that now we can plug in AI and we can

39:11

actually make it more fun, even less risky, and now we can support

39:16

more product creators worldwide. And so it took us about six months to kind of really think through and

39:22

build out this new business model. Cause it's entirely, it's totally different from an agency

39:27

Oh yeah. And so we took six months mapping it out.

39:30

We had daily calls on it, really making sure we flushed it out

39:34

before we actually kill our agency.

39:36

It gets me. Good move. Right, right.

39:39

We, we, I needed to make sure that if this was going to

39:41

happen, it was going to work. And then July, 2022, We made the pivot and we became a coaching

39:47

consulting platform with elevated tech and We also have 10 million

39:53

backer emails in our database That have backed one or more of our

39:57

products over the last decade That now we can actually share with our

40:01

clients today So that we can help them get look alike audiences and

40:05

significantly reduce their ad cost To build those large pre launch

40:10

audiences so now You Boom, you know, let's call it LaunchBoom 2.

40:15

0 is now we're no longer an agency.

40:18

This is July, 2022. We're only focused on this coaching consulting platform.

40:23

And, um, you know, in all honesty, like we spent the second half of

40:27

2022 kind of upgrading the tech, making sure our clients were having

40:31

a positive experience, having a great experience, uh, making sure

40:35

that we added the right people on the team to make that possible.

40:38

And then in January 2023, that was like our first full

40:42

year using this new model. And it was the best year of my life.

40:47

What'd you learn? Like, what was, what were some big differences right out the

40:51

gate that you, that you learned? What I learned first and foremost is that by, by, by pivoting away

40:58

from agency and looking at this coaching consulting model serious

41:02

and then upgrading our technology and, and adding those AI plugins.

41:07

What I realized is that we could expedite the time you now need

41:12

to go through a prelaunch and get ready to launch on Kickstarter

41:15

Indiegogo, but you can also not only maximize efficiency, But you can

41:20

also maximize the ad spend the ad dollars which are critical when it

41:24

comes to launching on Kickstarter Indiegogo And you can get even

41:27

better returns Also, what I realized is that you don't need an agency.

41:32

So for example the way it works today Let's just say

41:35

Joe you sign up with me today. You're like, well, I'm working with LaunchBoom We're

41:38

gonna launch my new product. I want to say hell.

41:40

Yeah, Joe, let's go So you'll be on let's just say we onboard you today

41:44

You'll be on an onboarding call with my onboarding expert here at

41:49

LaunchBoom, and you might be on that call with 10 or 20 other new clients

41:54

that are being onboarded today. Okay. Group session.

41:56

I like, So what it is, it's a one to many model, and the beauty in this

42:00

is that you're going to learn from each other's questions,

42:04

and you're going to get the same support from our expert.

42:07

And by the time we get off that call, we're going

42:09

to have you through step one, which is onboarding.

42:12

Now you're in step two, messaging, positioning, uh, working through

42:16

your, your, your pricing strategy and you might be on a call tomorrow.

42:21

With maybe 10 other clients that are dealing with the same set.

42:23

So you're going to learn from each other's questions and

42:26

still get the same exact support from our expert who manages

42:30

that part of our process. So that's how I'm on my model works today.

42:34

It's what I call a one to many model as opposed to

42:36

agency, which was one to one. So the problem with my agency was even though it was, I could

42:40

say I was the biggest in the world and I have a, almost a

42:43

hundred employees on my team. The problem with that was as I continue to bring in more projects,

42:47

I had to hire more people. And as a business owner.

42:50

That wiped out all my profit margin.

42:54

So even though like, you know, when you looked at LaunchBoom,

42:56

our revenue was super sexy, my, my profit margins weren't that sexy,

43:00

And that's what matters. I mean, like, yeah, that's the number.

43:03

Yeah. And at the end of the day, that was another reason I had this heart

43:06

to heart with Mark at the end of 2021, my business partner, because

43:09

I was like, Mark, what's the point? Great.

43:11

We don't want our revenue again next year. Great.

43:13

We're still barely, we're making razor thin margins.

43:16

Like, and we have to work harder. And that's the agency model kind of in a nutshell, right?

43:20

Like, it's like you got to keep scaling, scale resources,

43:23

scale responsibilities, like something that a lot of agency

43:26

owners talk about or think about is like, okay, well, with more

43:30

customers are more liability, more team members, more liability.

43:34

And, you know, it's like, do we want that stress?

43:37

Is that a smart model to really scale? It's okay if it's boutique and that's, that's what

43:40

you want to jam on fine. But if you're really looking to scale, scale.

43:44

This is a perfect case study to even apply another place.

43:47

It's the one to mini model, the coaching model. And, and, and there are other nuances with the agency model too.

43:53

It's like when you're an agency, you're doing all the work for the client.

43:56

So if anything goes wrong, it's my fault, right?

43:59

And so the beauty of this coaching consulting model is

44:02

that it's a do it with you model.

44:04

Our clients have to invest their time too, but our clients want

44:08

to, because they need to learn about the market research.

44:12

They need to learn about their customer profile.

44:14

Yeah. They need to learn how to maximize their ad spend.

44:17

And, and the beauty of the do it with you model is that now

44:20

we can serve more clients. I was able to literally drop my cost, my, for my

44:26

agency, my agency model used to be like 50, 000 minimum.

44:31

Half that would be ad spend, half that would be marketing.

44:33

And then I'd take 10 percent commission off the gross

44:36

crowdfunding campaign. That was, that was my model, right?

44:40

The beauty of today is All my programs are basically

44:44

under 10 grand and I

44:46

And they're getting the full thing. they get the full thing.

44:49

It's actually better today than it was as an agency because

44:51

I've got more data they can use. And my tech is way slicker than it was back during my agency days.

44:57

And at the end of the day, I take no commission. So

45:03

Interesting. that's it. And now guess what?

45:06

My client has more meat on the bone. So

45:08

And you're in it for them, like with them.

45:10

They're not thinking, okay. Cause that's the whole thing with crowdfunding.

45:13

It's like, I don't have to give away money early days.

45:17

It's like, that's their money. So you're like, look at, look, look at the bag of cash.

45:20

You just got from this whole one to many things. Yeah.

45:27

great. Now they've completed Kickstarter. Now they have more money to reinvest into their continued

45:33

growth and development. Right? Because at the end of the day, people aren't

45:36

crowdfunding just to launch. People want to build a profitable business and

45:41

crowdfunding is the smartest way to do that product launch.

45:43

And honestly, it really is. If you're not crowdfunding and you're listening to this, you

45:47

should be crowdfunding guys. It is the easiest.

45:51

Most stress free way to validate and test any new consumer product idea.

45:55

So consumer pro I was going to say, so consumer product masks,

45:58

yeah, like mass quantities.

46:00

We're not talking digital products here or anything like that.

46:03

Right. Or are we, can it be different?

46:05

yeah, that's correct. Yeah. So like for the most part, um, you know, we're, we're the best when

46:10

it comes to tangible hardware. Any type of consumer product and there's a variety of articles that

46:15

do incredibly well on Kickstarter Indiegogo Generally speaking.

46:20

I always tell people that Kickstarter Indiegogo is going

46:23

to perform super well especially if you have a product that

46:27

appeals to a male audience a male audience of You know ages

46:32

25 to 55 years of age if you Are those just like the buyers that are on those platforms

46:36

Yeah, that's the majority of the backers. Now, we do have success with female products, but like, if like, I get

46:42

a call from someone and they want to launch a new cosmetic line, I, I,

46:45

I usually redirect that elsewhere, because they're not going to raise

46:48

as much money on Kickstarter based on just my data and experience.

46:52

But, good. You're telling them that early too, before they go down the whole

46:55

rabbit hole themselves, you know? Totally.

46:58

And, and, and, you know, just to kind of fast forward

47:00

to where we are today. I mean, right now I have over 2000 active clients in my LaunchBoom

47:05

community and we're onboarding about 100 new products every month.

47:11

Um, and that's been consistent over the last almost 18 months, right?

47:16

So Right. So, so what's so cool is that like now we're actually

47:20

helping more people succeed. Now, the beauty of what LaunchBoom has become is our prelaunch system

47:26

has really become the best way to fail fast and fail cheap.

47:31

And so what's really interesting when you look at LaunchBoom, Half

47:35

of my clients are early stage startups looking to launch their

47:39

first or second product, but like their mom and pops bootstrapping

47:43

using credit cards to do this. The other half of my clients are actually very

47:47

successful e commerce brands. And I even have some fortune thousand clients that work with us.

47:52

And really what they're doing is they're just using my system

47:55

Transcribed To fail fast and fail cheap to validate and test

47:58

new product ideas and guess what if my data is positive great

48:01

They'll put more funding into it. They'll have a huge Kickstarter campaign outcome My pre launch data

48:06

isn't successful or the data isn't positive They you know, they will

48:11

look at the product iterate it and test it again Or maybe they put that

48:15

idea on the back burner and they put the resources on another product

48:18

that is gonna do well So what's super cool about what LaunchBooms

48:22

become Joe and the evolution of our business from agency to coaching

48:27

consulting is we really have the best product validation system

48:31

Dude, that's it. Yeah, it's huge.

48:33

And that's, I would assume that's where most people are failing.

48:36

They, they either don't even get to launch point, but they do

48:39

all this prep work and they're probably spent in the wrong

48:41

places, not knowing the data, not knowing the audience, getting

48:45

the commitment from an audience early, or even owning that audience

48:48

right on a list of their own. I mean, these are all elements that are extremely valuable for after

48:55

launch, which I want to touch on briefly is, um, you know, after

48:59

the launch itself, obviously that's not going to last forever, you

49:03

know, the crowdfunding campaign. So like, what does it look like without getting like super deep?

49:08

Cause I'm sure it's a whole nothing conversation, but like, where do

49:12

you direct people or how do you support them suggest for them

49:15

to do after a successful launch? Yeah.

49:17

So, so like I told you earlier, right? So I've got expert coaches on my team internally that

49:22

will basically spearhead specific parts of our process.

49:25

Right. So when I told you about my 2000 clients today, That's not

49:31

everyone getting ready to launch. That's That's accumulative.

49:34

Like that's everybody that that's like people that

49:37

are being onboarded today. People that are running ads, building that prelaunch

49:40

community, that build stacking that reservation funnel.

49:43

Uh, this is, these are clients that are getting ready to

49:46

launch in the next week or two. Uh, these are clients that are wrapping up their Kickstarter,

49:50

their Indiegogo campaigns. And then these are clients that are getting ready to deliver and

49:55

ship their product to backers. Right? So depending upon the part of the process they're in here

49:59

at LaunchBoom, LaunchBoom. com. Our coaches and experts will basically plug them into

50:05

specific partners of ours to help them kind of get to that

50:09

next step and to do it most affordably, most efficiently.

50:13

And so to answer your question, like when we have clients that

50:16

are getting ready to wrap up their crowdfunding campaigns, guess what?

50:19

We get them on a call with a coach that gets them plugged into our

50:22

expert partners that might be able to get their Amazon set up.

50:26

Or actually, they might be a better fit for retail.

50:29

And so we'll get them plugged into our retail partners. Or maybe they want to get their Shopify store built.

50:34

And they want to start, you know, building their

50:37

Shopify e commerce business. We have, you know, e commerce experts.

50:41

We also have shipping fulfillment experts. Maybe they need help shipping fulfilling.

50:45

So the cool part about LaunchBoom is I've spent the last 10

50:48

years working with hundreds of different professionals

50:52

in my space at different, you know, phases of the process.

50:56

And I literally handpicked the best ones.

50:59

So, so today I've got an expert portal directory that

51:03

all my clients have access to. All my partners offer special discounts to my clients because they

51:08

know that they're already validated. They're already qualified and that they're probably going to

51:12

do really well in their program. And so that's how we help them get to the next step.

51:16

And that's how we actually help them grow and scale beyond crowdfunding.

51:19

I just keep imagining all of the mystery, like, the question

51:23

marks that happen with people who are trying to do it alone.

51:26

If you go down this route, I mean, like, I can't imagine

51:29

doing it myself, and like, Been in business as an entrepreneur

51:32

for many years, but have not done the consumer product thing.

51:35

So it's like, if I even thought, and obviously a business

51:38

who's already in it, maybe they have some connections.

51:40

Cool. But you're still streamlining the process.

51:43

But like, if you don't have any of this background, I don't know

51:46

how you get it done without losing a bunch of money, a bunch of

51:49

resources, maybe your partnerships in the, in the meantime, you know,

51:53

it's like, it can be disastrous. I mean, I mean that that's how we built this thing, right?

51:56

I started doing it myself. I was looking for support.

52:00

Support didn't exist. So I decided to create it.

52:03

I thought LaunchBoom was the best brand name ever

52:05

for what we do, you know?

52:07

And, um, and then, and then again, you know, having, you

52:11

know, thousands of product launches under our belt

52:13

gave us a ton of experience. And trust me, we've made a lot of mistakes.

52:17

And we've hit a lot of roadblocks, like, remember the

52:19

iOS updates a few years back? That really threw a wrench at us.

52:23

But we had to work through that, you know? And so what we're continuing to do here at LaunchBoom is

52:28

we're continuing to innovate. And my goal is never to be the cheapest option.

52:31

I'll never be cheap, but I'll always be the most affordable.

52:35

And I'll be the best solution. And that's what our team is excited about.

52:40

That's what keeps us pumped about what we're doing.

52:42

Because as we're learning more about AI, which is super exciting,

52:45

We're learning that we can continue to create efficiencies

52:49

to continue to reduce the cost and reduce the risk for all

52:52

entrepreneurs all over the world. And if, and if we just keep doing that, we're, we're,

52:57

we're going to continue to win. I really believe that, you know?

53:00

I love it and I can see it. I know you are and I mean, you're currently winning and it's just

53:04

going to keep expanding man. So hats off to you for doing this and taking the endeavor on

53:09

because someone had to do it. I guess no one had to do it, but I'm happy you did it and we got to meet

53:15

and kind of a wrap up question here is more for like for you to leave.

53:20

Yep. Us with um, some kind of insight like what because I want to

53:24

get into like what Obviously, you're very enthusiastic.

53:28

You're focused. You've done the work like what's kept you in the game to stay focused

53:33

and motivated as an entrepreneur for so long and You obviously said you

53:37

can't sit still in your house after an exit and stuff like that Most

53:40

people maybe haven't had an exit yet But like what's the mind game

53:44

or something that just keeps you focused and driven as you are now?

53:48

Yeah, no, great question, Joe. I mean, you know, just to kind of wrap this up, like I genuinely,

53:54

at the end of the day, like I get energized by helping people.

53:58

I like to help people and what I love about what I do at LaunchBoom,

54:01

it's the first time in my career that I've built a global business.

54:07

So I literally today and I get goosebumps telling you this I get

54:10

to wake up every day and I get to help people all over the world

54:13

Take their dreams and actually make them real businesses and I

54:18

on another episode Joe I can tell you story after story about so

54:21

many of my clients that came to me having never launched a product and

54:25

We took them through our system. We Kickstarter Indiegogo campaign outcome and you know

54:31

They ended up exiting for you know, hundreds of millions of

54:34

Oh man, that's cool. And just to be a big part of that and to be able to have the

54:39

opportunity to do that for people, honestly, that keeps me pumped up.

54:44

That keeps me energized. And I don't even feel like I'm working anymore, man.

54:48

see, that's the key right there. It's you're building, you're building this impact into

54:51

your life and you obviously it doesn't feel like work.

54:54

You're doing it and it just gets better and better. it's awesome.

54:57

And to be honest, like I can't see what we end up launching tomorrow.

55:02

I mean, I peeked at some of the products you're launching

55:04

and I want pretty much every single one of them. So I'm like, you're doing something right.

55:09

Well, that's another funny story too. So like when, when, when I first started LaunchBoom, all, as we

55:13

went through like that growth in 2016, um, all my clients

55:17

are sending me samples and prototypes to my house and my wife

55:21

and my wife's like, well, this has to stop.

55:23

Like we, we don't have any room. There's no more room for more boxes.

55:27

And, and so, you know, it was kind of like being a kid

55:30

in a toy store, you know. Yeah, I figured it was about, I was like, man, there's some

55:33

cool benefits as being the one, like you're just testing

55:36

all these products, but just like your wife, my wife,

55:38

she's like, let's get it out. Stop the boxes.

55:41

You need your own place. Oh,

55:45

deliveries to like my campaign managers, you know, my internal,

55:49

and they're all having a blast testing out the products, you

55:51

There you go. Oh, well, man, this has been a pleasure.

55:54

I figured this is how it'd go because this is how our chats

55:57

have been, but I'm happy we got to get some focus time together

55:59

outside of the mastermind where it's kind of a whole group thing.

56:02

So, um, keep doing the good work, man.

56:04

And I would love to have you back again, maybe in another

56:07

year or so, when you learn a whole boatload of more things

56:10

and, um, keep sharing the fun. So thank you so much.

56:13

Check out LaunchBoom. com everyone anywhere else that you want to direct people to

56:17

Honestly, just, just go to launch, but we have a lot of free, we have the most free education in this space.

56:21

And, uh, you'll get, you'll get a really good idea.

56:24

If not, most of your questions answered there. And then if you want to talk to anyone, if you want to learn

56:29

more, you can actually schedule a call with a human being, not an

56:32

AI machine, but you can actually talk to a human being on my team.

56:36

Um, if you are super interested or getting ready to launch

56:39

that next awesome product idea. Right on.

56:41

Go do it, y'all. All right, Will. Appreciate you, man. All right, Joe, thank you, man.

56:45

Have a great day, man. You too.