0:00

Most emails are all about me, me, me, me, me, me, me.

0:03

It's all about the guests. It's all about, Hey, don't you want this guest?

0:06

On your podcast. This guy is great because he's been everywhere.

0:09

He's had media. He's sold this business.

0:11

He's about to sell this business. He runs this kind of business and works with all these famous people.

0:16

It's like. Cool. I don't care.

0:22

In today's world, online customers, and everybody expect personalized

0:26

support on every channel and in every way they want it done right now.

0:31

But the problem is most solutions out there don't allow that to happen.

0:35

They're not delivering. So your customer service reps are struggling to stay productive and your

0:40

customers honestly, just aren't as happy as they probably want somewhere.

0:44

Now's the time to change that this is exactly why there's a new AI

0:48

powered service hub from HubSpot.

0:51

The service hub actually allows you to bring this type of level of service and

0:56

success together for the first time. So you can deliver.

0:59

On the expectations that people were expecting and actually it's

1:02

boosting revenue along the way. The reps that are using service hub from HubSpot right now

1:07

are reporting 13 times faster.

1:10

To help them resolve tickets. And also it helps them close something like 42% more tickets per day.

1:16

So that basically means that you're also retaining people at a much higher

1:20

rate, and they're saying more than 80%.

1:23

not only that you're getting this full 360 view of your customers in this smart

1:28

CRM that basically helps and supports you in the marketing sales and service

1:32

delivery and success of your team, but also making the experience much

1:37

better for your customer, which boosts your revenue and your business growth.

1:43

Go and visit hubspot.com/service to learn how this all new solution can

1:48

help you deliver for your customers.

1:50

. Y'all this episode is going to be another actionable one for you solo with me.

1:56

And it's piggy backing off of the episode.

1:59

I dropped earlier this week with Brandon LaVorgna and.

2:03

That guy, he's a friend of mine and he's also been a veteran in the news media.

2:08

He's worked actually on the news desk as a reporter in the field.

2:12

Uh, he's done. He's consulted for people to actually work with the media and get publicity.

2:17

Through a whole bunch of channels. And, um, I had him on the show.

2:20

So if he didn't listen to that podcast, first go peak at that from a few days ago.

2:25

And um, this episode here is going to piggyback off of that and talk about

2:30

how you can also take that kind of mindset into the podcasting space.

2:34

Because a handful of reasons, podcasting of course, is a big media.

2:39

It's growing. There's a lot of shows.

2:41

There's a lot of noise, honestly, and there's a lot of inbound happening.

2:44

So as a podcast host, as you might be.

2:48

You might be experiencing a lot of inbound people wanting to become a guest.

2:52

And if you're like me, you get like four or five per day.

2:56

It's insane. It keeps ramping up. So again, It's becoming noisier and noisier.

3:01

So it's more important. To cut through that noise because the media is strong.

3:06

We talked about the importance of podcasting. And not only getting on a show, but also all the media that can come

3:12

from it, you know, evergreen, but also through things like paid media,

3:16

you can put social media clips. I mean, you've seen it with, you know, the Joe Rogan clips and all of this.

3:22

It's now YouTube is really taken up the podcasting realm and growing that

3:27

in a lot of ways, I'll do a future episode breaking down what's to come on.

3:31

YouTube point is podcasting is where you want to be.

3:34

You don't have to start your own, but to be a guest or to even start your own.

3:39

Or if you have your own, this episode will be for you.

3:42

I'm going to talk about how we are filtering and, and actually identifying

3:46

who are great people to be our guests.

3:48

I'll talk through my process, but even more importantly, you're

3:51

going to get an outreach template. And I'm going to walk through it in this episode of how you can go

3:56

pitch other podcasts to become a great guest and cut through the noise

4:00

based off of what I've seen come in.

4:03

That's definitely not working. At least not for me.

4:05

I'm pretty critical, but at the same time, what is working on the outreach

4:09

side of things and how to become the most valuable option for folks to choose to

4:15

work with and to be a guest on their show.

4:17

So, uh, without further ado, I'm just going to start breaking into things here.

4:20

So. Uh, working or listening to Brandon's episode.

4:24

Definitely, definitely go do that. He broke it down with a big emphasis on TV and other media and working

4:30

with the news and things like that. That is spectacular.

4:33

It's something that a lot of folks have asked for, you know, in terms

4:37

of insights and how to do it. That's what that's going to do.

4:40

Now. I'm going to start as a podcaster and then going into later in, like, if you

4:46

want to become a guest on podcasts, I'll give you that, uh, outreach

4:50

template and kind of break things down. But the first thing.

4:53

Is a lot of inbounds. So as a podcaster, You're likely getting people to want to be a guest.

4:59

And let's be honest. Most people that come onto this show, the hustle and flowchart

5:03

podcast, they are referrals.

5:05

There are people I know, or at least through people

5:07

that I know like, and trust. It's just how the world works.

5:10

It's who, you know, is. It was like 90% of the game, you know, maybe more.

5:14

And that honestly fills up my calendar almost entirely, but occasionally

5:20

someone will come in that's cold.

5:23

On any of the channels, let's call it email just to be safe, but you know,

5:26

it might be social media and all that. Inboxes, which I definitely recommend as a tip.

5:31

If you're trying to cut through the noise, go reach out on social.

5:34

Don't just do the email thing. But let's say you are getting a lot of inbound as a podcaster.

5:40

I highly recommend that you don't just consume your time, reading all

5:46

these emails and thinking about it and replying, because it's honestly,

5:48

it's going to bog you down and there's a lot of bad pitches, but I'm not

5:52

saying they're bad in terms of guests.

5:54

It's just, the approach could be better. There's a lot of ways to go around it.

5:58

But as a podcast, or I highly recommend you set up a Google

6:01

form or something, that's going to help you filter these things.

6:04

And this goes for anything. I mean, let's be honest, like you want to filter in, have people kind

6:09

of prove to you that they are legit, that they're going to be the best

6:12

valuable person that shows up on time, shows up with content value.

6:17

Uh, prepares in advance actually knows the show that they're pitching that's

6:21

a biggie and is going to do the work like afterwards to, to re not even

6:26

reciprocate because it shouldn't be a reciprocation thing, but at the same

6:29

time, Really focus on spreading the word about their appearance, because that's

6:35

something that benefits them as well. But at the same time, it's your stage?

6:39

It's your virtual stage. I talk about it all the time. Podcasts are like virtual stages.

6:43

And if you were invited to speak on a stage somewhere, I'm sure you're

6:46

going to tell people about it. You're probably going to post on social.

6:49

You might even tell your email list and maybe we'll make some videos about it.

6:52

It's like all of these things, same thing applies to being a guest on a podcast.

6:56

Now, um, this page here, I'm not going to share this link, but, uh, If you

7:00

happen to pitch me on beating a guest, this is likely what you're going to see.

7:05

And you see my email down here. It's okay.

7:07

You can pitch me if you want joe@hustleandflowchart.com.

7:10

It's all right. I don't bite my teammate though.

7:12

Watch out. So you go here and I, a lot of folks will be sent to this form

7:18

and essentially it's like, Hey. I see your interest.

7:21

Joe gets desert and request weekly. It's probably more like two dozen now, weekly.

7:25

Yeah, so it might take a while to get a response, but at the same time, I want to

7:30

have them fill out their information here. This is kind of hurdle number one.

7:34

And, uh, and ask them some questions. What's your name?

7:36

What's your email. Who referred you to the show so we could thank them.

7:39

What's your company website. Do you have a website or a podcast of your own?

7:43

If so, drop it in. Um, Maybe Joe could be on yours as well.

7:48

So a little swap action there that is an effective way to grow.

7:51

Um, an overview of what you'd like to share.

7:53

What are three to five topics that would be great for my audience, a short bio

7:58

of yourself, a one sheet, or if you have one, I'm going to show you mine.

8:01

And, um, and. Show me yours.

8:04

So. Yeah. Uh, have you been on other podcasts?

8:07

If so, directly linked to the episode.

8:10

So I don't have to do the research.

8:12

I want them to come prepared and show me.

8:15

The specific episodes that would be the best fit.

8:18

And then tell me about business or anything else. Interesting.

8:20

Anything upcoming dates I should know about that kind of thing.

8:23

That's your form. Ain't rocket science, but it helps.

8:26

And what we have now is literally a database of hundreds of people.

8:31

And, um, most of them, unfortunately I have not reached

8:34

out to, and I warned them. But, uh, what's really cool.

8:37

Is we, actually, this is another hint. We use AI to help source some of the, uh, we'll we'll actually

8:43

run it through chat GBT or Claude occasionally, and look for different

8:46

keywords or interesting people or. Uh, some something, some search criteria, and that's just a great

8:53

way to do an analysis really fast.

8:56

So it's a little tidbit there. But point is have these filtering mechanisms.

9:00

Someone on my team will help me with this filtering.

9:03

It's not me going through anymore. It used to be honestly, a lot of times they've just get ignored because

9:07

I didn't have the time, but now people are getting more of the time.

9:11

Uh, from someone else on my team, but then getting here with a more

9:14

likelihood chance to get onto the podcast, not guaranteed, but it's just

9:18

a great way to sort people through.

9:20

It's kind of like hiring someone similar kind of hoops.

9:23

Now. All right. That's if you're a podcaster and this is also good to know if

9:27

you're pitching shows, these are different ways to come prepared.

9:31

And, uh, and shine where most people are not, because let's be honest, I'm

9:35

going to now kind of switch to the, uh, the pitching of, of a podcaster.

9:40

Like, so you, as a guest have something of value, you have something to talk about.

9:45

You have some talking points, you have your one sheet or ideally prepared.

9:48

I'll show you mine in a moment. So you can kind of get some ideas.

9:52

And the point is you want to go on a virtual stage because they have the

9:56

audience that is they're curated already, and you want to get in front of them.

10:00

This is a great way to instantly become an authority in your space is when you

10:04

get to borrow someone else's stage.

10:07

And essentially edified, uh, on top of that.

10:11

And my friend Charles Bird is actually calling right now, which is kind of funny.

10:15

Sorry, Charles. I got to ignore you, but he'll be on the podcast soon.

10:18

I should have silenced my phone. Uh, real life.

10:21

Not going to cut that out, keep it in Jake. All right, so I'm getting into an outreach.

10:26

Approach. Most emails are all about me, me, me, me, me, me, me.

10:30

It's all about the guests. It's all about, Hey, don't you want this guest?

10:33

On your podcast. This guy is great because he's been everywhere.

10:36

He's had media, he's sold this business.

10:38

He's about to sell this business. He runs this kind of business and works with all these famous people.

10:43

It's like. Cool. I don't care.

10:46

I really don't care. Um, that's great. I think it's an awesome success, but I.

10:52

The approach I take is completely different and I don't do a lot

10:55

of outreach, but when I have, or when I support people, my

10:58

clients to help them do outreach.

11:01

This is the approach. It's not about Mimi, Mimi.

11:04

It's about them. Go figure.

11:07

And it's a, it has flattery in there. It has personalization.

11:11

It has. Engagement it's offering value in advance rather than a bunch of asks and assuming

11:18

that, you know, and then, then these annoying follow-ups too, like a lot of

11:22

this stuff is either a AI generated or B it's done by a robotic follow-up system.

11:28

There's things like mailshake.com is one of use in the past, not for

11:32

this, but for other things where you can automate personalized responses,

11:37

not to personalized, there's a bunch of other ways to do it.

11:40

Not ragging on it. Love marketing followups. It's important, but at the same time, personalize, this

11:44

thing actually actually care.

11:47

Um, the thing I'm not putting in here, which is a little tough to put in a

11:50

template is to also include a video.

11:53

Allume video. I talked about the power of loom, L O O M.

11:57

Uh, I highly recommend everyone utilize loom as a personalized way to communicate

12:03

with people at scale and show who you are.

12:07

I would plug that into any email that you send.

12:09

Uh, it's just a great way again. No one does this in podcast pitches.

12:13

So carrying on. I'm going to walk through this email template here.

12:17

If you want this template. Just simply, I'm going to put it on screen.

12:22

So everyone sees it. Joe, at hustle and flow chart.com.

12:28

Come and get me. All right. So email me and I genuinely want to hear from you.

12:32

I will send you this template, but you need the, you need to

12:35

come through me on this one. It might be my team. That, uh, that initially sends it to you, but I will read your email, especially

12:41

if you have some really cool feedback or some key studies, or, um, you want

12:45

to learn about something on the podcast, which actually this is a second call

12:49

to action hustle and flow chart.com/one thing, not the book when thing.

12:55

It's a great book. And Gary Keller go read it.

12:59

But hustle and flowchart.com/one thing.

13:01

We'll get you to this form separate form, and it just asks you what's the single

13:05

one most important topic that you'd love to hear covered on this podcast.

13:09

I want to hear it. I do want to hear it. This is a form.

13:12

It doesn't go to my email, but it does go to a log where I can then

13:16

go in and make better content view. But if you want this outreach template, this outreach template

13:21

for podcasts or two podcast hosts, email me, joe@hustleandflowchart.com.

13:26

Um, if you're cool with it, I'll probably add you to my email list too,

13:28

if you're not on there already, but either way you will get this template.

13:31

Hey I'm going to pause the episode really fast and shoutout another show that's

13:35

on the podcast network over at HubSpot.

13:38

It's the audio destination for business professionals.

13:40

This is Mistakes That Made Me, it's hosted by Eman Ismail

13:45

She is interviewing successful business owners and talking about,

13:49

Hey, what are those mistakes? What are the failures? What are the things that you hate to talk about that we can all learn from?

13:55

I mean, like with piano it's do you like to talk about your mistakes?

13:58

Probably not. Well, that's what she's talking about and it's going to be there.

14:02

It is there waiting for you to listen, so you can learn from those lessons

14:06

and learn how to get past them or navigate around those big boulders

14:10

on your own journey to success. So, Go listen to Mistakes That Made Me wherever you get your podcasts.

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Again, that's hustle and flowchart.com/k a R T R a.

15:04

carrying on back to the show. I'm going to break down this email.

15:08

This has an email you can literally use customized for yourself.

15:11

Use it as an outreach email, make it your own.

15:14

But again, It's pretty detailed. I'm going to break down the nuts and bolts, but, um, probably not every

15:19

single word, but maybe all right. Subject line, starting here, engaging subject line that relates to the

15:24

content or the host of the content. something like, Hey, I love your episode with X person.

15:29

Um, and I'm going to preface all of this by saying genuinely listened to the show.

15:33

Genuinely listened to multiple episodes and genuinely make these emails.

15:38

Genuine. Don't do this as a spray and pray kind of thing.

15:41

Or use AI to creatively masterfully, like actually listen and actually

15:47

care about who you are pitching here.

15:51

I hate to have to say that, but I just got to say it.

15:54

All right. So, um, engaging subject line, flatter the host.

15:58

Let's be honest. Everybody likes a little flattery. Hey, I loved your episode with this.

16:02

I'm an open that. No one does that even like maybe, okay.

16:05

A couple of people do, and I actually actually opened those

16:07

cause you want to sell the open. It's just like any other marketing direct response sell the, uh, the open.

16:12

What you're seeing in an inbox is this subject line, maybe a little

16:15

bit of a preview line as well. Uh, but at the same time, his subject line, that gets me kind

16:21

of feeling good about myself. I'm going to probably open that email rather than a subject line.

16:25

Like I typically see is like, Guest.

16:28

I just saw this one. I don't want to call anybody out, so I'm not going to show these, but

16:32

literally guests in all caps, colon.

16:35

You need to have Bob so-and-so on your podcast.

16:38

I'm like, do I know I don't daily or Hey, go to this, uh, you know,

16:43

go to the form, fill it out and see if he actually go through the hoops.

16:45

They probably won't. Um, maybe they will.

16:48

Point it's, don't talk about yourself, talk about them and

16:51

say how much you like him. All right. Carrying on. If you could personalize it all the better.

16:55

So your name or like this is written kind of on the behalf of

16:59

someone sending on your behalf on your team, you can customize this.

17:03

If it's you doing it yourself either way works really doesn't matter, but

17:07

introduce yourself, your company, and then carry on from that subject line.

17:11

Talk about the episode that, that guest or the topic.

17:14

Uh, of that episode. How it affected you, how it resonated with you and be genuine again about it.

17:20

Change this, if you need. But, you know, call it out.

17:22

Tied into the subject line. Don't ignore that.

17:24

You actually said that. And then, uh, thank them.

17:27

I love to always give gratitude upfront.

17:30

I thank him about the topic or wow. Why you made that, um, why you thought that was such a great episode and,

17:37

um, and how that kind of ties into what you're going to pitch them.

17:40

That's really what that's about. And then it gets into a little bit of transition and says like, okay,

17:45

so why are you actually emailing me? Well, Hey, if you're open to exploring these, um, exec.

17:50

Whatever that topic is further than.

17:52

I'd love to introduce to you.

17:55

Uh, the founder or me or whoever it is.

17:58

Because they will be very, uh, insightful to, for your

18:01

audience, actionable insights. It's going to be helpful for them.

18:04

So, okay. That was the tie in. And then, um, and then what I like to do is to show the person off, don't

18:11

start saying like, this scar is so great or this guy is so great and

18:14

blah, blah, but actually show them like link to a clip linked to something

18:18

that is a short and consumable.

18:20

Let's say a real on Facebook or YouTube or a.

18:23

Our short or a Instagram post or something like that.

18:26

That's like less than a minute, but he gets the gist.

18:28

It shows you, or them. In person onstage is even better because that's a, you know, an

18:34

authoritative kind of, uh, Uh, aspect, you know, you're speaking on stage.

18:39

Um, and any tie ins to like, uh, if it's a big stage or a mastermind

18:44

or some group that might be. Uh, familiar then put that in here as well, but don't boast again.

18:50

And then link to it. It's just a credibility booster. So these are all like Robert Cialdini's influence principles, you know, you

18:55

got like, um, the, the persuasive principles you're, you're giving the.

19:00

I forget them all, but basically there's. You know, you're, you're giving a lot of this great value upfront and then

19:06

showing authority along the way and why they should keep listening to you.

19:10

So into here is more about like, Hey, here's the big mission of,

19:13

of me or my founder in this case.

19:17

And some of the goals that we're after, like with our, with our approach

19:20

and why it ties into their show.

19:23

Uh, and they want to share whatever insights and give their

19:27

story as well as big story. Personal story is always great, actionable strategies.

19:32

I think everyone loves and the bigger mission on that specific topic.

19:36

And then, Hey. It'd be the ask.

19:39

I'd be super honored to be a guest on your show, or they would be to do this.

19:43

And, um, you know, here's a little bit more experience, maybe a numbers or.

19:46

Uh, the types of, you know, reach or some kind of credibility number

19:50

again, Cialdini principle is a, the big thing there is authority.

19:55

And then in that field, So then if you have another podcast that you've guested

20:00

on recently, or they have, especially if it's a large name, big name or respected.

20:04

Uh, someone then put it in here or a YouTube video, whatever it might

20:08

be, but something related to what you're pitching, throw that in here.

20:12

Another link. It's another opportunity for them to dive in and be like, oh, okay.

20:16

They're legit. And then we get into all right.

20:19

I thought of some topic ideas for you. I'm not going to have you wonder of what we're going to talk about or wait for

20:25

the next email and kind of hold back. I actually did some research on your show already, because guess

20:29

what already listened to it. And I already have actually consumed and thought about

20:34

them, this pitch and my angle. Well, here's three different ideas of what we can talk about.

20:39

Uh, on the show. So some general topics, maybe some specific questions, but

20:43

you don't have to go deep. It's just get the mind kind of going.

20:46

And again, it takes a load off of the person listening

20:49

or considering your pitch. And then what I like to put in here is like, Hey, we'll actually send

20:54

you a doc of suggested questions and topics that you can review in advance.

20:58

Makes your preparation for the interview? Simple.

21:01

We do the heavy lifting. We're not expecting you to do it for you for us.

21:05

That's the big thing. That's, that's always what we're thinking.

21:08

And then, you know, I like to say something like, Hey, do you like any of these, like a little open ended question is good.

21:12

Or we can chat about other topics that would land better, totally open.

21:15

It's not like we're like, we got to talk about this. All right.

21:18

So here's another biggie that most people never ever do.

21:21

This is like 99% of the time. They do not add this.

21:24

And I add a bunch in here.

21:27

Is how are you going to help promote this thing? Every pod-casters thinking about this, if they're large or if

21:33

they're small, it doesn't matter. Uh, they're, they're looking for more awareness around what they're doing

21:38

because podcasting is a lot of work. As a guest, you can't just show up and assume that you're like, ha ha I'm here.

21:44

And then I'm out peace. But like, no, we're together as a co-creation you're helping

21:48

everybody grow and expand.

21:50

If you actually care. You're going to want to have their audience succeed.

21:55

You want to bring your audience into this because you obviously found some

21:58

value in this show, in this community. Everyone wins when you share.

22:03

That's the end of it. And they're going to remember you as the person.

22:06

That's connecting them to a new show or audience or topic.

22:11

And, uh, so you will not be forgotten. You're not losing anything, share freely and widely and tell

22:16

them how you're going to do it. And I like to bold it as well.

22:19

So, um, basically we're going to say like, Hey, you're already

22:23

do marketing really well. You're doing a lot of work.

22:25

We want to make it help. You basically have it get seen.

22:29

Well, we want to make it easier for you. We want to make us seem like a no brainer to say yes.

22:34

Uh, to, to me or the founder. And then I want to give you everything to make that appearance

22:39

the most valuable for years to come. It's not just a one-time thing.

22:42

This is literally evergreen. So we talked about, after we get on the show, we're actually going to promote

22:47

this to our email list, our social audience, maybe some other stuff.

22:50

Maybe you're going to run some paid traffic to things that's super cool.

22:53

You can go to YouTube and for like a few bucks a day or so

22:56

actually start to push this out. That's totally up to you, but, um, however, you're going to promote it.

23:01

Talk about that here. We're also going to make a website or post on our website and optimize

23:06

it for SEO, evergreen traffic. And you can even show what you've done for someone else there.

23:11

We're going to tell our colleagues and our networks and all these mastermind

23:14

groups that we're belong to about you and my appearance on the show,

23:17

or at least the show in general. And on top of that, we're going to give you more.

23:21

Whoa, wait, there's more. We're going to give you a whole pack of promotional materials, basically

23:26

a swipe copy of everything we created, you know, Instagram reels,

23:30

LinkedIn snippets, all these posts.

23:32

Things for your, uh, written posts, use it for your media, your community emails.

23:38

Essentially what we do. And we, I have a whole training on, on this, that separate.

23:43

Is that we'll give literally the video clips we'll take the, um, we'll

23:48

ask for the recording and then run that through things like Opus clips.

23:52

Which I talked about in previous episodes where that's going to clip and make a

23:56

whole bunch of vertical, vertical, or horizontal square posts, doesn't matter.

24:01

It does it all. And it's all AI. It's great. And then also we'll use cast magic to, um, basically re uh,

24:07

create the written type of stuff. So it could be emails, newsletters, uh, blog posts, social written posts on.

24:15

LinkedIn Twitter, YouTube. Uh, or not YouTube, but, you know, Uh, Facebook's, you

24:20

know, all these other things. And essentially give them all of these things that will make the

24:26

promotion side of things easier.

24:28

Again, you're just showing all the cool stuff that they're probably

24:31

not even doing for themselves. And you as a guest are like, Hey, I'm going to do all

24:34

this marketing stuff for you. You'll want me on your show.

24:37

Why not. Um, top social assets.

24:40

So, uh, oh, actually on, on top of this, sorry, our social assets and promotions.

24:46

So imagine. If you have something of value to that host.

24:52

Make it clear that you're willing to give it to them?

24:54

Like, in my case, maybe it's like a podcasting course, Hey, I've

24:57

sold this for a couple thousand dollars and you know, you're yeah.

25:01

Maybe they're, they're interested in growing their show or

25:04

expanding that in some way. And for some reason I know that then I would offer that for free or maybe

25:08

it's, uh, some of my time or my team's time, or maybe a different product

25:13

could be a service that I offer. Maybe you're running a specific amount or you have a tier that you can gift to them.

25:20

And then maybe that even. Becomes a talking point for the interview.

25:24

So you can kind of tie it in there. Could even give you the opportunity to get two rounds of interviews on the same show.

25:31

If you do it that way, just an idea.

25:34

Um, you can line up the value this way. And then going into here, this is more of the closing.

25:39

It's like, Hey, I sent you a lot, but I hopefully you see that we're serious of

25:42

giving value upfront to your audience. You know, we're passionate about this topic X topic and, um, and we

25:48

want to give the actionable ways to, to basically support your audience.

25:53

And, uh, would you be open to having a quick chat?

25:57

And I like that framing. It's an open-ended question.

26:00

It is a yes or no kind of thing, but at the same time it gets them.

26:03

It's a very. It's not a, it's not like a, Hey, are you ready to have me on?

26:08

Or like, Hey, do you want to open quick chat? You know, maybe, maybe there's some stuff we could talk about.

26:12

Or do you have a process? This is another question.

26:14

Do you have a process to use, to book your guests?

26:17

So it's kind of assuming the sale a little bit. And, um, yeah, we can, you can play with those questions or like, would

26:23

it be crazy as a, you know, It's um, kind of another influence type thing.

26:27

Would it be crazy if, uh, you know, this person would be on your show or

26:31

I would get to guest on your show? I don't like that ending as much.

26:35

You'd probably have to work on it, but either way. Having an open-ended kind of question to your email there.

26:40

Thank you. And then thank them for considering them or, you know, yourself.

26:45

And also thank them for what they do for their audience on their podcast.

26:48

In a nutshell. Now.

26:51

Uh, ultimately in there, and you can link to your one sheet or to

26:54

your website throughout that email. And again, if you want this template, email me, Joe, at

26:59

hustle and flow chart.com.

27:01

That'll get, I will send this to you. I no strings attached.

27:05

Uh, if you're okay with it, I'll add you to the email list as well, but it's

27:08

literally giving you more cool free stuff. Um, but I'll, I'll give you this as a PDF.

27:13

The last thing to do here. So link within the email, any links to your website and your one-sheeter,

27:18

but I would also attach your one-sheeter to the email as a PDF.

27:23

And this is an example of my one sheeter.

27:26

Um, And this is basically a nutshell of like, or it shows

27:31

like a one-shot of my show. And you know what the, what it's all about, who I am, the snapshot

27:37

of the show, downloads episodes, rating core discussion, where we

27:40

talk about some notable guests. And, um, you know, different people who have sponsored the show or

27:45

partnered with us, who's tuning in. Things like that.

27:48

It's just kind of a, another credibility thing and that should

27:52

be attached to the email as well. So just in case they're not clicking links, at least they can see that

27:57

attachment in the bottom and then open that up and see your pretty face.

28:00

And all the cool stuff and reasons why they should have

28:03

you as a guest on their show.

28:06

All right. Said a lot, but I hope this helps kind of seal the deal in

28:10

terms of pitching for the media.

28:12

You have everything covered from Brandon LaVorgna over here, he released, or

28:17

we released his episode the other day. So definitely go listen to Brandon.

28:20

He is a bad-ass. He knows what he's doing.

28:22

He's a veteran in the. In the legit media space now, and they're like the news.

28:27

And the publication space and how that works.

28:30

The intricacies of that whole media industry.

28:33

And then what I just covered of course is more on the podcast side.

28:36

So as a podcaster, make sure you're filtering and make sure you're having

28:40

people do some leg work upfront.

28:43

And then of course use some really smart outreach strategies

28:47

for going to podcasters. Don't think about yourself here.

28:50

Think about them, personalize everything.

28:52

And if you want this go to our email, me hustle and flowchart.com.

28:57

That's not my email. It's joe@hustleandflowchart.com.

29:02

And I will send you this PDF and, um, and you'll be off to the races.

29:07

So I can't wait to hear what you have to say.

29:09

Uh, one more reminder. I do want to hear what you want to hear or watch on this podcast.

29:15

Go to hustle and flowchart.com/one thing.

29:21

And I want to just literally it's one question.

29:24

Tell me what you want to hear, what you want to know about.

29:26

And I will do my best to talk about that and find other guests

29:28

that can, that can basically, uh, talk about that topic as well.

29:32

one final ask if you're watching this on YouTube, or if you haven't found

29:36

us on YouTube yet it's growing, it's a slow, steady growth, but I know the

29:40

right people are watching and listening. And you'll see some new stuff.

29:43

We're doing some new growth stuff. And I'm popping on more podcasts to grow this thing.

29:47

Um, go to Joe or actually just go to YouTube and look up my

29:51

name, Joe Fier, J O E F I E R.

29:55

You're going to see more of these visuals and also hit the subscribe button.

29:59

To make sure you're getting the latest and greatest. We put out a lot of shorts and I'm thinking about doing some extra kind

30:05

of solo, um, tutorial, the kind of deeper dive videos on there as well.

30:09

So make sure you go into. Uh, YouTube and go find me, Joe Fier is my name and, uh, I'm done yapping.

30:17

So I'm out of here. See you next time. Bye.

30:19

Thanks.