0:00

Welcome back to IdeaDrop

0:02

. The show , the only

0:04

show . Ideadrop is the only

0:07

show I can't do my , I can't

0:09

.

0:10

It's the only show . Every other show it

0:12

just doesn't exist guys .

0:14

IdeaDrop is the show

0:16

that surfaces new business ideas

0:18

and how to pull them off . Dustin

0:22

, did you know that

0:24

the rich just live off of credit lines and debt

0:27

? Yeah , no , 100% knew that

0:29

. That's why I'm trying to get exactly that .

0:31

It's the worst . It's like this perpetuated system and

0:33

I hate it with all of my heart . But I also want to beat it

0:35

. But I don't like that

0:37

it .

0:39

So does that make the middle class the people who have

0:41

half of each ? What

0:43

do you mean ? Half of each , half debt , half

0:45

I don't have ?

0:46

money in the bank . No , it's Well

0:49

. The issue is wealth disparity , which , okay

0:53

, there's two big issues here . So

0:55

there's one . There's the big wealth disparity . Oh

0:57

, these people , just they have tons of money and they can't

0:59

do anything with the money . So there you go , and then that's

1:01

the problem . But then you have the issue of

1:03

oh , these companies have tons of money and the

1:05

money's just getting siloed into wherever they're putting it

1:07

and it needs to be circulated a little bit better . Now

1:10

, I'm not an economist and that pretty much proved it right

1:12

there , because I said the dumbest shit , but I

1:15

think you get my point . Does that make sense ?

1:17

What do you think about the wealth disparity

1:19

between like , like

1:22

, relative to other countries , though ? So

1:25

we've got , like , our poor class

1:27

, and then they might be non-working

1:29

, and they might be or

1:32

working just at a minimum wage job , but

1:34

they can't fix their car , and

1:37

they've got a lot of stressors in this

1:39

culture , but then , like you

1:41

, have a $1,500 iPhone too , because

1:43

Verizon will finance it for you , dude

1:47

yeah , it's kind of

1:49

interesting .

1:50

So I spent a little bit of time in Ukraine , which is a hot

1:52

topic right now , and I noticed one thing

1:54

it was very , very fascinating . I kind of

1:56

didn't care about how I looked that

1:58

much , I didn't care about what

2:00

phone I had or anything like that there . And

2:03

I went there and everybody looked amazing . And I

2:05

don't know if this is the norm , maybe it was just the people I was with

2:07

, but they looked amazing . I talked to one of the guys about it . I

2:09

was like , oh , this is very interesting , like what's

2:11

going on here . And he's like , yeah , think about it . We have the best

2:13

iPhone and the best clothes , because that's

2:15

the best we can get . You have a car , you

2:19

have a house , like you have one

2:21

. You have a car ? Yeah , like

2:23

the guys I was talking to , we're not going

2:25

to get that Now . There are plenty of cars

2:27

and houses out there , but

2:29

the whole premise rings true

2:31

.

2:33

What's the relative wealth gap like in dollars

2:36

? How much money

2:38

do I need to take to have like an

2:40

outback steakhouse meal in

2:42

?

2:42

Ukraine , there , oh , when I was there , I mean

2:45

, we stayed at a really nice hotel for

2:47

$15 a night , everything was included

2:49

.

2:49

Holy cow .

2:49

Like super nice . So

2:51

one-tenth yeah , it was stupid

2:53

. Now , that was my

2:57

gosh . That was seven years ago . Everything's probably

2:59

changed , but they have the same problem

3:01

that a lot of places have . It's that

3:03

the money gets pooled in one spot and not distributed

3:07

well within the economy . Right

3:09

Wealth is not the problem , it's just stagnation

3:12

of wealth . Does that make sense ?

3:14

It does make sense . So

3:16

I was . I don't know if I've

3:18

talked to you about this , but

3:20

I met a Palestinian for the first time in my

3:22

life .

3:23

Did you ? Yeah , was he . Isn't that interesting

3:25

. When was this ? Right before ?

3:26

Christmas I

3:29

went to a game night . He's here for school

3:32

, right . So

3:34

he's here in Northern California

3:36

for school on a visa . Yeah

3:38

, he'd been here two years , but

3:41

he was in the middle of trying to get his sister

3:43

out of the West Bank Palestinian

3:45

sister , oh yeah . And so we had all kinds

3:48

of interesting conversations . I

3:50

was trying to be nice

3:52

and just play games , because I'm sure everybody's

3:55

asking him all the same questions , so

3:57

I tried not to go there too much . But

4:00

he was an entrepreneur , he was

4:02

probably 30 and he

4:05

just shut down his business because he

4:07

felt bad about the way he

4:09

was making money . But he was essentially

4:11

doing an arbitrage of taking our

4:15

nicest brands of nicest

4:17

clothes and shipping them into

4:19

one of the poorest regions of the world Palestinian

4:23

West Bank , inside

4:25

of Israel and people

4:28

will spend hundreds

4:31

of dollars . So if

4:33

he buys a $80 t-shirt

4:36

of a nice name brand here , he's

4:38

selling over $300 there and

4:40

just straight nice markup

4:42

yeah . So then apply that

4:44

to your one-tenth of our income . So

4:47

they're paying like

4:50

I don't know

4:52

like 50X what

4:54

I would pay for a shirt relative

4:57

. So I think your point of it's

5:01

like this is how I can feel

5:04

good about myself . I do

5:06

remember reading that Rob Bell book

5:08

where there were people

5:10

putting lipstick on Jews

5:13

after they went through the camps , because

5:16

that was like that little act

5:18

of like everything has been taken from

5:20

you , but lipstick is

5:22

like a step to get your dignity back .

5:25

Like people off the street were doing that together

5:27

.

5:28

It was like a missional thing . It

5:30

was like a humanitarian effort

5:32

. They're trying to feed them and house them right . But

5:35

then they had found that the

5:37

women most valued

5:40

really basic , like

5:42

their beauty . I want my hair to look

5:44

good and I want lipstick .

5:46

I mean it's a symbol of who they are . It's

5:48

like giving a haircut to a homeless person . The second their

5:50

haircut's done . They're no longer a homeless person

5:52

. They look like a normal person .

5:55

It makes me wonder if like okay

5:57

, if we can't agree on how to

5:59

house the homeless or have a system

6:01

for that , maybe we can agree on how

6:03

to bathe and shower the homeless , like

6:06

, maybe there are different ways to look at that

6:08

. But it requires a lot of psychology

6:10

to pull off systems like this .

6:13

Yeah , I don't know if I can touch that . I don't have a ton

6:15

of information on the homeless people or anything like

6:17

that , but let me tell you this I had a buddy who did exactly

6:19

what your friend did with music equipment

6:21

, so he lived in Russia . He

6:24

lived in Siberia , which I think is like

6:26

. From my knowledge

6:28

of Siberia , it's basically like

6:30

a place out of a book that nobody's ever been and

6:33

nobody ever talks about , except for when you like , pissed

6:35

off some .

6:35

You know Russians are , and then they shoot you out there when the prisoners go

6:37

. Right , he was there .

6:38

Yeah , exactly so he was there .

6:41

Was it a born movie open in Siberia ?

6:42

Something like that . No , it opens at

6:44

a boat right Different .

6:47

Yeah , something , something . There's

6:49

an escaping a Siberian prison . I think that's the cliche

6:51

. I freaking love those movies .

6:52

The spin-off was terrible , though , dude . So my buddy

6:54

, he used to sell these music equipment

6:56

. He would just ship it in and he's like , yeah , I sell

6:59

them for three times the price of what they're worth just

7:01

because they are American . People

7:03

care about the American brand on music equipment

7:05

and that's true . America's known . Nobody knows this

7:07

. No people know this . Obviously it's known for this , but

7:10

it's not that common that America is known

7:12

for the best musician make best

7:14

music , musical instruments , anything

7:16

like that . So that was his arbitrage

7:18

, your buddy from Palestine

7:20

. That makes me want to ask

7:22

. Can I ask you ? Can I ask you a personal question

7:25

?

7:25

I don't know if you're allowed to talk about this or not .

7:27

You can ? Yeah , okay , so

7:30

you launched a business and then it was with not a buddy from Palestine , but with a buddy

7:32

from Israel , correct , from Tel Aviv . Okay

7:34

, I really want to know . I've been dying to ask tell me , please can

7:37

you tell me what happened ? Because I don't think

7:39

you're doing it . At least your LinkedIn doesn't say you're doing

7:41

it .

7:46

That business is still going , but

7:48

I am no longer a part of it , not really

7:51

Basically

7:53

. We

7:56

were in the full throes of

7:58

a startup , me and a

8:01

partner from

8:03

Israel with a really good track record and

8:06

then that Saturday morning hit and

8:09

1300 people were murdered

8:11

and that obviously

8:14

is very sad and overnight

8:17

everything about Israel's

8:20

stability and everything

8:23

changed . So we

8:27

had a conversation that day of like

8:29

hey , is this going to affect the business ? And if so , can

8:31

we predict how ? And

8:34

we're kind of like I don't think so . It's

8:36

just really sad , just give me a week . A

8:39

week later it was like this

8:43

is a whole thing .

8:45

And this is escalating .

8:47

Well , this is before

8:50

it was a war right and then it

8:52

became a war and my partner

8:54

was drafted and

8:57

declined the draft and then tried to fight

8:59

it with lawyers and

9:01

that did not work . I mean , military

9:03

police kept

9:06

showing up his door and

9:08

they froze

9:11

all of his assets until

9:14

he would deploy to Gaza

9:16

and go into the front

9:18

lines .

9:19

So he had no choice .

9:21

He spent two or kicking down Palestinian

9:24

doors in Gaza as

9:26

a front lines commando . Because

9:29

when he was 19 , because everybody

9:31

in Israel goes through normal

9:33

military service , kind of like a lot of countries , so

9:36

that was his job when he was 19 . So

9:38

all these years later he

9:40

still was under the 40 year old age

9:43

cutoff and he signed

9:45

a document that says within 24 hours

9:47

we can call you for any reason

9:50

and you will deploy

9:52

. And in Israel I think it's

9:54

a lot different than Americans , just

9:56

because they're surrounded by actual

10:00

country enemies . They

10:03

have no friendly neighbors to my knowledge . Like

10:06

maybe they've kept peace but they're not friendly

10:08

. And here we're

10:10

like yeah , we fight over

10:12

the Mexican border , or

10:14

we don't like how tasteless

10:16

Canadians are , but they're not enemies

10:18

by any stretch . Like they are our friends , like

10:21

I go to my dentist in Mexico . Like

10:23

this is just an extension of Texas

10:26

. And to the Mexicans we're like they're

10:28

just an extension of how we go make money . We

10:31

very much are friendly right

10:33

, and we

10:35

get our best food from

10:37

Mexico . And in Israel

10:40

they're like now we're different

10:42

than you . And if you're Egyptian

10:44

you're like we

10:46

don't like those people . I've had a lot

10:48

of Egyptian employees so

10:51

I

10:53

can't fully wrap my mind around it . But

10:55

overnight our business had

10:58

to go on pause , which means I

11:00

had to go do something else . So now it

11:02

has unpaused , but I did not join back in

11:04

to the fray because I got into something else

11:07

. Yeah

11:09

, it was a whole whirlwind . There were a lot of husband

11:12

and wife conversations being had .

11:14

Oh , my gosh , yeah , cause you're

11:16

in that moment . You probably have to

11:18

choose like oh , will this end or

11:20

will this not end ? Do I pivot or do I not

11:23

? Do I wait it out , do I not ?

11:24

I kind of have to assume this isn't gonna work yeah

11:27

yeah yeah , Like he could die today

11:29

and I wouldn't even . When would I find out ? How

11:31

would I find out ? It would probably take me

11:33

like 10 days of

11:37

no texts or calls

11:39

and not being able to reach him

11:41

. To be like , okay , he must have died . It's

11:44

not like the Israel government's gonna call me

11:46

. And be like , hey , your business partner died , so

11:48

it was just a weird

11:51

situation , All the scenarios you have to think about

11:53

. Like it

11:55

was sobering , I think . Like it

11:57

gives me maybe

11:59

another level of insight

12:02

into what a lot of people have to like

12:04

grow up thinking cause

12:06

there's a lot of instability in the world . We

12:09

just grew up in California

12:13

. It's pretty darn stable to

12:15

the point where our wealth

12:18

lets us have ideologies

12:20

that are kind of like

12:22

a joke when the more practical

12:25

things of life are forcing

12:27

suffering down your throat .

12:30

Yeah , it does kind of make you look in the mirror . Absolutely

12:33

, People who live in cultures

12:36

that literally have to deal with exactly

12:38

that . Let me first say

12:40

holy shit , that's a weird ass story , man

12:43

.

12:43

That is the weirdest way I've ever ended a business

12:46

. Hey , remember that time we started a business .

12:47

but my partner got drafted because Hamas

12:50

invaded Palestine and then he had to get drafted

12:52

to go to the war . But he tried to get out of it . He bought a bunch

12:54

of lawyers and he's pretty rich , so we bought the good ones and

12:56

they still said , no , you gotta go and

12:58

anyway , so I'm gonna play them .

13:00

We would have Zoom calls and

13:02

he would have Iron

13:05

Dome explosions happening over

13:07

him that I could hear on

13:10

Zoom and then Zoom would like catch

13:12

on to . These are loud noises and

13:14

I could see him kind of wincing and

13:16

it would go silent . But I would keep seeing him wince

13:18

and I'm like , oh , Zoom's like muffling

13:21

the background noise and he just picks up his laptop

13:23

, walks down the hall and a

13:25

lot of people , if you can afford it , have

13:27

a shelter in their

13:29

house , so it's a concrete box and

13:32

he has like a chair in there and

13:36

no decoration , just a concrete box

13:38

.

13:38

In America we're trying to get the mud room . If you have a mud

13:40

room , you're wealthy .

13:42

And there is there and Israel

13:44

you're getting a bomb bunker , yeah

13:47

, and his place is on like the 30th

13:49

floor of his building or something like that . So

13:52

like you're talking about a concrete box

13:55

way up in the air , so

13:58

that was just very sobering

14:00

. I didn't find

14:02

out about all that conflict from the news . I found out

14:04

about it from links to

14:06

like videos and pictures he sent

14:09

me , which was awful , and

14:13

then , yeah , and then I met the Palestinian

14:15

guy . Like within a

14:17

month of that I've learned

14:19

so much about the Middle East that I've never

14:21

knew . It's

14:23

been a very interesting

14:27

thing to learn about .

14:29

I believe it . I'm tempted

14:31

to ask you if you have any like strong opinions

14:33

about it , but I'm also cognizant

14:35

that maybe this you can ask

14:37

me what's the ? Question Well

14:39

, yeah , like what's your hot take ? I mean , okay

14:42

, Israel and Palestine .

14:43

There's no way to sum up the most complicated

14:45

conflict in the world .

14:47

Well , it's only been several thousand years , but

14:49

you know .

14:51

When you really dig into it and you strip away what

14:54

the hot takes , you

14:57

can really trace backwards

14:59

why both groups feel entitled to that

15:01

land .

15:03

Oh yeah .

15:06

And you don't get to choose where you're born or

15:09

who your mom is or who your dad is . You

15:11

just are born there , and

15:16

so it's kind of a mess . The

15:20

Hamas Charter is a terrible

15:23

thing . It is terrible

15:26

. You can just read it . You can read

15:28

the whole thing and you

15:30

don't have to listen to any news on

15:32

any side , you can just go read it Basically

15:35

says like their

15:39

number one goal is to eradicate

15:41

Jews , which

15:44

is very different than we

15:46

have a geographical conflict

15:49

with this group of people , so like

15:51

the fact that they were elected

15:53

in and then they had control and

15:56

they're not . You

15:59

know America's funding

16:01

, at least Israel's side , maybe some move

16:03

Palestine's side as

16:05

well , and then Hamas is getting funding

16:07

from Iran and who

16:10

knows where else . And then you've got Hezbollah in the

16:12

north and you've got Lebanon and they're

16:14

now taking out shipping lanes and it's

16:16

crazy . So some people

16:18

are going to wonder why toilet paper didn't show up again

16:20

. There's literally

16:23

like 30% less

16:26

efficient shipping happening

16:28

through that straight

16:30

and so they have to go . It

16:34

slows down ships and because supply

16:37

chains are so tight , it's just next

16:39

thing , next thing , unload , unload , unload . It

16:42

can do what happened to us during

16:44

COVID and it

16:46

literally affect like basic

16:48

goods , maybe not for

16:51

Californians but East Coast

16:53

Europe .

16:56

The irony of that is , I wonder if it's

16:58

going to make us slightly more dependent on Asian , asian

17:01

goods , because that is not as effective

17:03

.

17:04

Chinese exports are a huge user

17:07

of that passage For real .

17:09

I thought it only added like for

17:12

things out of China , only just a small small

17:14

percentage . Everything else , everywhere else is like really

17:17

getting affected harsh .

17:18

I don't have the numbers pulled up , but when I looked

17:20

at them it was like it wasn't

17:22

small , it was a real

17:24

dent . Now it's not affecting like food

17:27

, but

17:29

it'll just be like . This random thing you're very

17:31

used to is randomly

17:33

50% more expensive

17:35

or hard to find , or

17:38

we don't know when we're going to get back in stock that kind

17:40

of stuff which is fine , right , small price to

17:42

pay , like when other people are losing

17:46

their lives or afraid for

17:50

their lives

17:52

. I'm a little nervous that

17:54

it's

17:58

a teaser of what's to come . I

18:04

don't like where we're at globally

18:07

at the moment compared to the last 20

18:11

years . There have always been conflicts

18:13

in different regions , but

18:16

we kind of have these tightly

18:19

correlated things right now that

18:22

could snowball

18:24

. I just really don't want things to snowball .

18:28

Yes , I see what you're saying there . The problem

18:30

is , this shit always happens and

18:32

it will keep on always happening . We're

18:35

in a decent spot . I mean remember 2012

18:38

, like , oh , russia shot down

18:40

a plane oh , that's interesting . Then , oh , they

18:42

invaded Ukraine and we thought that

18:44

was going to be the next world war , because it really

18:46

seemed like it . And

18:48

now it's

18:50

just kind of this long stalemate

18:52

or , so to speak , depends on who you're

18:54

talking to . I'm

18:56

hoping this is like that again , but

18:59

things do happen and there have

19:01

been world wars .

19:01

I just don't like that you have to use the word hope . I

19:04

wish we didn't even have to . What else

19:06

can you ?

19:07

do . I guess you can prepare for it , but

19:10

I'm not really big on prepping , not

19:12

like a prepper .

19:14

I'll prepare for the weekend , but I've

19:16

got a protein source in my backyard . Do

19:18

you really Water source ?

19:20

Is it your dog ? You're going to barbecue your dog . It's

19:22

the dog and , yeah , we're going to have litters of dogs

19:24

. I like that dog .

19:26

No , I've got a fishing pond .

19:28

Oh yeah , you do . I love that pond and I've got

19:30

plenty around the garden .

19:33

No , but I didn't buy this place for that

19:36

. I just I

19:40

see a couple things that are different that

19:42

are the source of my concern

19:45

. One

19:48

is American

19:52

dominance economically is

19:57

very much a

20:01

question . Now it's not a definite and

20:05

when we grew up it

20:07

was just the superpower . And

20:09

what that does is it stabilizes . If

20:12

you think about it , any authority

20:14

that is strong-handed

20:16

and uncompromising , with tons

20:18

of power , creates stability

20:21

. Now that comes at a cost . It can

20:23

create terrible systems that you can complain

20:25

about and

20:27

it causes different kinds of suffering . But

20:30

I think I

20:32

prefer that

20:34

type of stability to the ambiguity

20:37

of the wild wild west and anarchy

20:39

. And

20:41

we get closer and closer towards the other

20:44

extreme , as you

20:46

have question in

20:49

world superpowers . And the reason

20:51

that is is because

20:53

you've got . It's

20:56

like when I used to play risk with my brothers

20:58

growing up Like well , if these two

21:01

just decided to gang up and

21:03

beat you , they just can . It's like they

21:05

just can . So you can't just do whatever

21:07

, you can't get away with whatever you want . So

21:09

there's pros and cons with that . The

21:11

pros are it's accountability you can't

21:14

run away and be authoritarian and get whatever

21:16

you want . The cons are it creates

21:18

constant stress and friction and

21:21

that creates

21:24

less of a stabilized , almost like police

21:26

world . And

21:28

we shouldn't be the policemen

21:30

of the world . I definitely would never

21:32

advocate that , but it is what we

21:34

are used to . So we're

21:37

having to go . Wow , I've learned a

21:39

lot about how the world works and it

21:41

felt a lot more stable because , whatever

21:44

rules I was told here , sitting

21:46

in California , even though I didn't know how

21:49

we earned that stability we

21:51

just got to go do our thing

21:53

. So our lives were relatively peaceful

21:55

. It doesn't mean other people's lives were good .

21:58

Okay , a couple of thoughts for you . One

22:02

it's fun to be the guy holding the big stick on

22:04

the playground , and we are slowly

22:06

becoming less of that . We are not the Leviathan

22:09

that we were at the one point , which is

22:11

okay , but I'm

22:13

actually kind of a believer that it's

22:15

looking up

22:17

. I have one weird , weird

22:20

perspective from this . Our

22:23

generation and the younger folk don't

22:25

seem to be as polarized as the older

22:27

generation . That's true . Actually , every

22:30

time I talk to anybody who's like under

22:32

40 , and I ask them about any strong opinion

22:34

about anything , they're usually like it's

22:36

kind of a tough one , man , it's kind of a tough one .

22:38

Hey , hey , what do you think about Israel ?

22:40

That's true . You could see a lot of directions on this

22:42

and I like that . I really like that

22:44

. Plus , we have multinational

22:46

corporations and that is really , really

22:49

good for not going to war . That is really

22:51

good yeah , because they are going

22:53

to do everything they can and some of those people have

22:55

, like , their , profit lines bigger

22:57

than the GDP of small countries .

22:59

Yeah , I was going to say that's new too . Right

23:01

, we have country-sized companies

23:03

.

23:03

Country-sized companies , huge ones I mean , and

23:06

luckily for us , most of them are in California

23:08

.

23:09

So I'm not concerned

23:11

for Californians by any stretch . I just I'm

23:13

looking at more of like what will be the state

23:15

of the world as my children go

23:18

into their young adult years . I

23:21

guess that's what I'm mostly

23:23

thinking about as a dad , and

23:25

so I'm not liking

23:27

the way that those cards are

23:30

looking to play out at this

23:32

moment . But I do agree with

23:34

you . I think , on the

23:36

whole , we have open-mindedness

23:38

in a good way . We are not nationalistic

23:41

to a fault in the younger generations

23:44

. I

23:46

do wonder and I'm not , I'm

23:49

not going to pretend I'm an expert in this , but like

23:51

I do wonder , though , if that plays

23:54

out very differently as

23:56

a system versus as an individual

23:59

. So if you have a lot of like

24:01

, I see both sides in

24:04

a system , it creates more room

24:07

for corruption , I think

24:09

, because passivity

24:11

, like , is how

24:13

, like , evil

24:15

can kind of get away with what it wants .

24:19

Okay , I wouldn't say that . I would say okay

24:22

, I don't think I've ever put this into words , but ideology

24:25

is your issue right here . So ideology is anything

24:27

that anybody can believe in whole heartedly . So

24:29

you can have a religious ideology , for whatever

24:31

religion you're in , you can have a leftist

24:33

or a rightist ideology . Now , let's say , you have a nonviolent

24:36

ideology . I believe in nonviolence . Now

24:38

you can believe in nonviolence so

24:41

strongly that anybody who

24:43

opposes your nonviolence you

24:45

might actually become violent towards

24:47

. So ideology sets these

24:49

people right . So you look at your . You know

24:51

people born , you know , in Palestine . They

24:54

were born there and

24:56

they believe in this thing that this

24:59

people group versus this people group . Right , they

25:01

didn't consciously get that idea . It was an idea

25:03

, ideology that was source upon them . Right , we

25:05

all have these things . So you're

25:08

talking about the ambivalence of it all

25:10

, right ? So like if we're just sitting there apathetic

25:12

and you're saying

25:14

, hey , oh , what should we do here ? I don't know

25:17

, I don't know about this , are you saying that ? Shoot

25:19

, I lost my train of thought and I think it

25:22

was working towards something .

25:23

Well , no , you didn't

25:25

lose it all . I

25:27

honestly see

25:30

. I

25:34

see a benefit to

25:37

the world as

25:39

people are more and more open-minded

25:42

and flexible in their thinking and they're not as judgmental

25:45

, which basically

25:47

is their ideology isn't as strict

25:50

and

25:52

it's more curious . It's more discovering . How

25:55

do things work ? Why are we here ? What

25:57

is the meaning of this ? What do

25:59

I want for my life and can

26:02

I value what you want for your life ? It

26:05

also creates in systems

26:08

a friction

26:10

and disalignment

26:13

, lack of alignment . Dissonance

26:17

is a great word for it and that

26:20

creates inefficiencies . Inefficiencies

26:23

create less production

26:25

. We unfortunately

26:28

rely on

26:31

predictable

26:33

production to service our

26:35

national debt and if America

26:38

financially does not

26:40

do well , it

26:42

disrupts the entire world's ecosystem

26:45

. There will be almost a measurable

26:48

amount of suffering while the world tries

26:50

to fix that problem , and

26:53

I don't like the unintended

26:55

consequences of that . So

26:57

I think when I talk about systems

27:00

being different than people

27:02

, I kind of see like

27:04

I don't like that we as

27:07

a culture have to pull ourselves

27:09

up by our bootstraps and figure out how to make

27:11

money in order to just survive

27:14

the middle class of America . However

27:18

, I also don't like and

27:21

I just have to live in a world

27:23

I don't like . I

27:25

also don't like the risk of

27:28

those chains of economics

27:30

, global economics

27:33

, financial systems getting

27:35

really chaotic and I don't know how long

27:37

it will take us to recover once

27:40

. Things get extra wobbly and

27:43

I feel like we've been riding down the

27:45

road on a bicycle , taking

27:47

our hands off the wheel , and you feel that

27:49

first wobble

27:52

back and forth , or , like in a

27:54

car , you're going around a corner , your suspension is too

27:56

loose and you're like , well , if I'm not very

27:59

careful , this thing will

28:01

spiral out of control and then we

28:03

die or we break our arm . So

28:07

I feel like I've been sensing

28:10

those wobbles . We had the

28:12

community banking collapses . I think

28:14

there were 20 or 30 banks that ended

28:16

up needing to get that bail out . Last

28:18

year we had COVID

28:20

. We saw our supply chains

28:22

worldwide tested . We learned

28:25

that we really can't trust the media

28:27

or most authority figures , which

28:29

generally . All these things are good tests

28:31

of reality .

28:32

These are reality and I'm glad that we

28:34

tested it , but

28:37

it's also a less reliable

28:39

world in for all

28:42

of us now

28:46

, as the great Hegel said , history

28:49

has only shown us that it does repeat itself

28:51

and we don't learn from our mistakes . Like

28:53

in 1991 , mexico

28:55

used to be one of the biggest exporters of corn , at

28:57

least if I'm remembering correctly . And then what

29:00

happened ? Oh , we found out that it was cheaper just to make it in Nebraska

29:02

. And so , just like that , overnight , mexico

29:05

started importing corn from Nebraska

29:07

. And what happened to Mexico's economy ? It

29:10

got trashed . That was

29:12

a huge part of their economy , oh shoot . But

29:14

what else happened ? The economy in Nebraska

29:17

blossomed . It was amazing . Now

29:19

we , like heck , we do lots

29:21

of corn . It goes everywhere . So

29:24

one thing gets worse , another thing gets better

29:26

. I heard one person

29:29

explain it like this there's a wallpaper and there's like a little

29:31

bubble under the wallpaper and we're just kind of shoving that

29:33

bubble around , moving around .

29:34

Yeah , exactly , we're trying to get it Moving around . What

29:36

we're suffering touches .

29:37

Yeah exactly , but all in the name of trying

29:40

to make it better . But in actuality , sometimes

29:42

we're just charging people $300 for a shirt

29:44

that they don't need .

29:45

I think I generally agree with you in

29:50

like the outcome

29:52

sense . That's where we will end

29:54

up . What I don't know is

29:58

how bad the pain is in

30:00

those giant , out of control wobbles

30:02

Like are they indeed giant

30:04

? There

30:07

are times where a

30:12

leader is voted into office

30:14

or takes power in a country and

30:16

millions of people are displaced and

30:19

hundreds of thousands of people are killed . That happens

30:22

. I

30:25

don't want that to keep happening or

30:27

happen more . I

30:31

economics have become such an integrated

30:33

part of society . I

30:36

don't wanna see anybody with

30:38

a hot finger press the red button and

30:41

get any nuclear events .

30:43

Bro , can I ask you who are you voting for ?

30:47

Who am I voting ?

30:47

for yeah , I know who are the candidates gonna

30:50

be ? What are my choices ? Yeah , that's good questions

30:52

To

30:55

our point . Maybe you agree with me

30:57

, maybe you don't . Third parties

30:59

, bro . I think they might have a real shot .

31:01

My vote is not ever a foreclone

31:04

gone conclusion , so

31:07

I would have to run scenarios and

31:09

I could probably guess based

31:11

on like this candidate versus that candidate . But

31:14

I also don't vote for a president . I vote

31:16

like in my mind , so I try to take

31:18

it responsibly . I

31:23

don't care about one personality

31:25

or another . I look at the effect it's having on

31:27

people and what that will most

31:30

likely do during that four year

31:32

period . In

31:36

2016

31:39

, I voted for Trump over Hillary because

31:43

I wanted two

31:47

things I wanted the

31:49

tax system to change for business

31:52

. I thought that would be economically

31:54

positive and

31:57

I wanted

31:59

the bowl in a China shop thing to

32:02

see what stirs up . Obviously

32:08

, the cost of that was like that

32:10

man is insert

32:14

any word you want . Basically , that

32:17

man is not healthy for people

32:21

to consume . But

32:25

in 2020 , I had

32:28

kind of got what I wanted already , Like the bowl went into

32:30

the China shop and shook it up . In

32:32

2020 , I rethought it and

32:35

I think I voted third party because

32:40

I didn't believe my vote counted that year

32:42

. Like I don't know , like I just treated it

32:44

very differently . It

32:46

was a different scenario . That was pre COVID

32:48

, right , yeah , that was pre COVID

32:50

. In

32:52

2024

32:55

, I

32:57

would love to see JFK

33:00

or RFK Jr or Vivek

33:02

. I'm with you on that one . If

33:07

I have to vote Trump versus Biden

33:09

, I

33:12

will go back

33:14

to like I think

33:17

these are both bad votes , but

33:20

for very different reasons . I

33:24

probably would prefer a

33:26

conservative government .

33:27

I mean employment's doing pretty good and all

33:29

that stuff . Look at the statistics

33:31

.

33:32

I'm nervous about our economy . Man , I really

33:34

am . I will probably

33:36

vote economy

33:38

until I feel like we're

33:40

headed in the right direction , and

33:43

unfortunately , that seems to come at a cost

33:45

of social positive

33:47

change , and that sucks .

33:50

But I

33:54

don't like how big our government is .

33:55

I want a smaller government , basically .

34:00

We had to make it this big . We had the second incorporation

34:02

. It's got bigger . We had to build a government that could actually monitor

34:05

and regulate every single thing like that , so this

34:07

is just an unfortunate reality of the world

34:09

that we live in .

34:11

But we've A byproduct of the

34:14

market .

34:14

Oh yeah , no , no , no , collagulating money .

34:17

Absolutely , that's interesting . How is this an idea

34:19

drop episode ?

34:20

I don't know . Actually I wanted to like just jump

34:22

into a bunch of ideas . Yeah , I

34:24

know , I know I'm sorry . Do you want to shoot an idea

34:26

, or would you like me to shoot an idea ?

34:28

Okay , okay , okay , quick

34:31

updates , and then we'll go to ideas . First

34:33

of all , what the heck Figma did

34:35

not get bought by Adobe after all that

34:38

.

34:38

Dude their clause the $1 billion

34:41

clause smart .

34:41

Thing on earth . I'm kind of excited about it though . Like

34:44

put a billion dollars in Figma's

34:46

pocket and then they will build

34:48

better features . Like thank you very

34:51

much , wham bam . Thank you , ma'am . Figma

34:53

is going to get better .

34:56

I mean , I don't use either that much

34:58

, but I definitely use Figma more than Photoshop

35:01

And- .

35:02

Yeah , I use Adobe products for

35:04

certain things and AI

35:06

is going to be a really positive

35:08

deflationary

35:11

like effect on Adobe tools but

35:14

on business . But

35:16

Figma is beautiful . It is

35:18

so good for UI

35:22

and collaboration

35:24

. Like we get a prettier , better , happier

35:26

world if Figma gets to run on tether

35:29

Dude , it's just easier too . You

35:31

can send it to somebody and they build you a website

35:33

, it's perfect . I

35:35

could send that to some outsource team anywhere . Yeah

35:37

, absolutely , exports to CSS .

35:39

The bigger question is what do you think Like

35:42

they got it blocked from people in

35:44

England , right Dude .

35:46

I hate that they blocked that . Here's

35:48

why . So

35:50

it's like I'm happy that this certain example

35:52

is not combining , but it

35:56

is really bad for the

35:58

startup ecosystem because

36:01

the investors we rely

36:03

on to look ahead and place

36:06

bets on startup horses lose

36:10

their incentive if there's not , ultimately

36:13

, a very healthy

36:16

acquisition ecosystem

36:20

out there . If there's no liquidity

36:22

event either to public markets or acquisition

36:24

, then how does an investor get return

36:27

on their money when they're betting on startup horses

36:29

? So if the government keeps

36:31

showing that it can do this

36:33

, all that will happen is

36:35

VCs and angels

36:37

will be scared to put in lots

36:39

of money . On the other hand

36:41

, ai is

36:44

lowering the cost of effectively building

36:46

a good tech startup . So I like

36:49

that counterbalance , but they're

36:51

uncorrelated . But maybe they actually balance each other

36:53

, bro .

36:53

No , no no , no , you know what I did ? It

36:56

just ------ed over England , like they literally

36:58

just did it to themselves . It's like , hey , everybody's

37:00

playing on the playground . And then now these people on that square

37:02

of the playground , they're like , hey , but you can't play over here . And

37:04

so everybody's like whoa , so you ?

37:06

see it more geopolitically . That's interesting . I

37:08

don't really want to play over there than because I'm going to go play over

37:10

here , dude . Yeah , no , absolutely

37:12

, if you're starting to so you're saying it wasn't our regulators

37:14

that broke it up ? I didn't even know that was an England

37:17

government .

37:17

Yeah , isn't that the thing . It was holy

37:20

crap . It was

37:22

broken up because of a future potential

37:24

for monopoly . So they said there was too

37:26

much of a connection between Figma and

37:28

Adobe that their products

37:31

would likely overlap in the future and

37:33

because of that they weren't allowed to do it . Now

37:35

if Figma wasn't in England and

37:37

Adobe wasn't in England they just didn't

37:39

offer their products there People had to use a VPA

37:41

. They don't exist . Then

37:44

it would have still happened . It would have been

37:46

fine . So I think their

37:48

regulatory systems just shot themselves in the foot .

37:50

Now I haven't read extensively on it , so

37:53

I need to Our regulatory bodies were also

37:55

investigating it Totally .

37:57

I thought we signed off on it though .

37:59

Yeah , I didn't follow it that closely . Good

38:02

rabbit trail , I didn't mean to dig us

38:04

into that . My other points were

38:06

what the heck ? The Donald is leading in the

38:08

polls for the first time ever Pre-election

38:11

. That's never happened . So does that mean

38:14

he won't get elected , cause he's not supposed to be

38:16

leading in polls ?

38:17

Oh , yeah , yeah , yeah .

38:19

I think so many people are depressed by the current

38:21

president .

38:22

I don't trust polls anymore . It's

38:24

with statistics . I once got on Donald Trump's email

38:27

list cause I was just curious what happened and

38:29

they sent me a poll right and you know what

38:31

the options were . You think Donald

38:33

Trump is doing a great job as a president . It was

38:35

, I strongly agree , mostly

38:37

agree , extremely strongly

38:39

agree , neutral . There was no bad .

38:41

There was no bad , that's so funny . I was like

38:43

what the that's not to be

38:45

fair . That's not how the neutral

38:48

pollsters set up their businesses

38:50

Totally , but to

38:52

your point , they

38:55

can't be trusted . I mean , they were very wrong in our last

38:58

election , so anyways , that

39:00

was just weird . It's weird . It's

39:02

weird that the Republicans got together and debated

39:05

each other and he

39:07

didn't show up and went and

39:09

did an interview with . Tucker Carlson Also

39:12

on my what list

39:15

. Tucker Carlson

39:17

got kicked out of Fox

39:20

News , yeah .

39:21

Yeah , I saw that and we don't know how long it'll

39:23

. Is that interesting news ? Should I know about that

39:25

? Um ?

39:28

I'd never listened to him speak

39:30

until after he was removed and

39:32

now I've watched maybe I don't know seven

39:35

hours of him talk to different people . Um

39:37

, and I find him to be extremely

39:40

intelligent , quick-witted

39:42

, a good entertainer . Um

39:44

, his bias is obvious , so

39:46

I don't feel like I have a hard time reading him . Um

39:49

, and I appreciate that . So I know what I'm getting

39:51

. Um , he did an

39:53

Epstein's brother interview

39:56

last month , whoa

39:58

, about what

40:00

happened to your brother in jail . Whoa

40:03

, and they walk through . Anybody can

40:05

find this . Um , and they walk

40:07

through how . The evidence

40:09

does not at

40:12

all support a suicide . There

40:14

is evidence and his brother

40:16

is , four years later , still

40:18

on an investigation

40:20

trying to hide his face . They didn't put him on camera

40:22

. Um , he's afraid for his life

40:25

and his

40:27

brother is trying to figure out . Basically

40:29

, who killed his brother ? Who and

40:31

um , it's a high security federal

40:34

prison that they

40:36

had him transferred to an obscure part of

40:38

. Yeah , and the coroner reports

40:41

are not consistent

40:43

with the hanging . It's consistent with the

40:45

strangling , um , because of a couple

40:47

of bones that were broken and they like digging into the details

40:49

. I found that interesting . Um

40:51

, and then also on my list

40:53

is um , the

40:56

feds cooling off rates so Kendall

40:58

can buy the house that I'm

41:00

on a rent to own contract . I've

41:03

been living here for what ? Almost

41:05

four years on a rent to own contract

41:07

and finally I can pull together

41:09

my purchase . But it was looking

41:12

like my payment was going to

41:14

double . If I yeah

41:17

like rates got up to 8% or whatever , my

41:19

wife and I would come down .

41:21

No , my wife and I are looking right now for our second home

41:23

, First one's in California . Now we're out here , Um

41:26

, and I genuinely am like okay

41:28

, when do I wait ? Where's that sweet spot

41:30

where the rates go down enough , but the interest doesn't

41:32

jump in at that point you know the

41:35

sweet spot man is in the next 60 days

41:37

, like after .

41:39

Yeah , I'm sorry , but it's like

41:41

these things happen fast and

41:43

by the time you're confident in

41:45

answering that question , um , you're

41:47

too late . So you

41:49

have to look at . The feds

41:51

said they hinted at

41:53

this is happening as soon as it actually

41:55

happens like a percentage

41:57

stages , stages , right .

41:59

So it's going to happen once and then it's going to happen again .

42:02

But optimism doesn't happen in stages

42:04

, fair point Optimism

42:06

happens all at once , but

42:08

it goes through stages of groups of people

42:11

. So right now you have optimism at the banker

42:13

and investor level . So

42:15

they are going cool

42:18

, get ready for a business ramp

42:20

. But it hasn't yet

42:22

hit the consumer level where

42:24

they're like cool , my mortgage

42:26

is going to be cheaper . So

42:29

there's a gap in between those two things

42:31

, where right now

42:33

prices of homes are either stagnated

42:35

or slightly dropping

42:37

. But as soon as the

42:40

consumer gets optimistic , what are they going to do ? They're

42:43

going to go be like . They don't even have to wait

42:45

for rates to drop . They just have to be optimistic

42:47

because they can go buy a house on

42:49

the confidence that

42:51

I'll refi next year and

42:54

that drives the market .

42:57

That is a good point . Well

42:59

, good thing . I'm pretty much sucked by it .

43:01

This is not an investment advice , but you should go , do it now

43:03

and then refi next year .

43:04

This is investment advice . You guys need to

43:06

listen to us . Do it . Go buy a house

43:08

right now .

43:10

Let's give really bad investment

43:12

or very mediocre investment advice all

43:14

the time until we get in trouble

43:16

with the SEC , and then we'll talk

43:18

about the whole journey of

43:20

the SEC trying to shut us down . Don't

43:23

we have a buddy that got ?

43:24

shut down by . We're going to end up on Rumble . It's going to be great . This

43:27

sounds like a really good fun way to just

43:29

have a lot of fun . No , there's plenty

43:31

of podcasts out there for bad advice

43:33

. Investment advice , dude , you know , okay

43:36

, you want to have the best investment advice . It's really

43:38

boring . Just invest and put it in there and don't

43:40

touch it , just let it sit . The miracle of compound interest

43:42

.

43:42

In where Put it in where ?

43:43

Find a really good mutual fund . Find

43:45

a really really good , Define really

43:47

good . Look

43:51

at what Berkshire is doing and do something

43:53

similar . You just put it in a Berkshire .

43:55

Yeah , yeah , yeah yeah .

43:56

Berk A , if you can .

43:58

I would like to . Anyways , we won't go

44:00

there . No , no , no . Give

44:03

me a stupid idea that I can shit

44:05

on , or a good idea that I can clap for .

44:09

I would love to give you one of both

44:11

and you get to choose what one of that , okay , great

44:13

.

44:13

I like this one .

44:15

Okay , so I've got a few different categories . If you'd like to

44:17

, we can do this . I've got some betting categories

44:19

, I've got

44:21

some animal categories and

44:26

some boring business

44:28

ideas . What do you think ?

44:30

Let's start with animals .

44:32

All right , kendall Bachman , I

44:35

know , oh

44:38

boy , you're not . You're

44:40

going to be a tough one to sell on this one because

44:42

you're not as into animal as my wife , I'm not as open-minded

44:45

as hell right now . God

44:47

, oh my God , let me Hold

44:49

on . Let me prepare something . Before we do this , please

44:52

riff on your open-mindedness

44:55

before I prepare .

44:56

Do , do , do , do , do , do , do , do , do , do , do this

45:00

episode of Idea Drop brought

45:02

to you by Lasercaps , preparing Kendall's

45:04

hairline , one at a time . If you need to see a tricologist

45:07

, go to my sister-in-law , Janelle Lordeik

45:09

, follow her , dude , that's a great idea of a business

45:11

that's so good .

45:11

That's a great business that's so dumb that people are into it

45:14

. Okay , so before I tell you the

45:16

idea , I want you to look at this and

45:19

tell me what you see .

45:20

Okay , wait for the focus

45:22

. I see a white label

45:25

with a cat's face .

45:27

That's a water bottle , my friend . People are selling

45:30

water bottles for cats and

45:32

they work For kitties . I

45:34

am yeah , dude , it's freaking water for cats

45:37

.

45:38

Like BPA-free water .

45:40

Yeah , they just

45:42

put whatever they want to say they

45:46

just purified specifically for cats

45:48

.

45:48

Chlorine water for cats . That's what I would do

45:50

.

45:50

Yeah , totally . It helps them with their mineral concentration

45:53

. So they just sell . Bullshit is what they're selling . So

45:55

here's what I'm saying People buy shit for animals . Okay

45:57

, that's the precursor . That's the

45:59

precursor .

46:00

I do know that .

46:01

Yeah , have you ever heard

46:03

of yoga with goats ? It's

46:05

a very big thing . So people take yoga and they

46:08

have like little goats and they walk around there and climb

46:10

on them .

46:10

It's very adorable . Was that on Shark

46:12

Tank ?

46:13

I don't know , but it's big now and it's in a lot

46:15

of places . Here's what I want to start . I want to start

46:17

a mini golf . Here's the idea . I want

46:19

to start a mini golf course that

46:22

is indoors and huge , well-ventilated

46:24

, that has kittens and

46:26

cats that run around the entire time

46:28

on the mini golf course . Now they have their

46:30

own space that they can go there and

46:32

they're not interacting with people . Well

46:35

, people go there for a fun night with the family playing

46:37

like , oh , mini golf , but also there's just little

46:39

cats running around and that's adorable and

46:41

they'll play with the golf balls and people will think it's so , so

46:43

cute . Talk about a great day and idea . Talk

46:45

about a fun business . It's like a cat cafe

46:48

, but less stuffy , and nobody wants to eat food around

46:50

animals , so it's even better . What do ?

46:52

you

46:55

think so you took all the overhead

46:58

of real estate . You

47:00

still need to pay employees

47:03

. Definitely , you added a cost for felines

47:06

. You added cleaning costs

47:08

. Definitely , you take away

47:11

a part of the market that could participate in

47:13

mini golf and

47:15

people like me who are allergies

47:18

to cats . You added

47:20

a liability for teenagers who

47:22

want to break the leg of a kitten with

47:25

a golf ball . Yeah , that's there , okay

47:28

new idea .

47:29

You can only collect $12 a head

47:31

.

47:31

How much are you making Shit man ?

47:32

It doesn't work . It doesn't work

47:35

, I don't know . It's a mini golf place

47:37

, that once had beer , it would work in Arizona .

47:38

That was really fun . Phoenix , there you go .

47:40

Phoenix , arizona , and .

47:41

Las Vegas no , no , indoors Maybe

47:43

, I

47:47

don't know man .

47:48

Okay , okay , you've convinced me . That's a bad idea . Okay

47:50

, you ready for this next one ? Have you

47:52

seen those little balls that you drop and then your cat just

47:54

runs and chases it ? I want an indoor

47:57

drone for cats , so like halfway

47:59

through the day just flies around in the house the

48:01

cat's chasing it , trying to chase it , and then it automatically

48:03

docks itself . We already have self-docking drones

48:06

.

48:06

This is totally possible and the drone can't go above like

48:08

18 inches .

48:09

Yeah , yeah , it just

48:11

, you know , bangs into walls and then if the batter dies , that's okay . When you

48:13

come home , pick it up on the charger .

48:14

Okay that , because drone

48:16

technology man , you did it , you

48:19

did it Drone technology has come

48:21

way down .

48:22

Yeah .

48:23

We already make these little , you know , microchips

48:25

and plastic pieces at scale

48:28

. We already have apps

48:30

made that control the drones and

48:32

all somebody has to do is modify it to

48:34

say it doesn't fly above a certain height , has

48:36

to dock itself on the wall charger and

48:39

it has to be one of the kind of safe ones

48:41

that , like my kids , have these got them for Christmas

48:44

that they control it with their hand . And

48:48

then maybe add like a laser to it

48:50

, like a laser light ?

48:52

Sure , doesn't matter . Whatever the cat will chase

48:54

40 dollars yeah

48:56

.

48:57

Like well , actually , here we go . You

49:00

could sell this for $30 on Amazon

49:02

and make a profit , but someone else

49:04

can sell it for $130 on

49:06

Amazon because they have better marketing . Take

49:09

all that margin , get it in

49:11

front of the right cat buyers and

49:14

people drop real money on their cats

49:16

and they'll think it's novel . They don't

49:18

go shop on Amazon , they're just obsessed

49:20

with the cat videos of this plane thing . They

49:22

one click buy before they even think

49:24

about it .

49:25

It's a good gift . It's not a very good return

49:27

customer business , which is a bummer . It's a one and done

49:30

, but that's where the cat

49:32

water idea is significantly better . Damn

49:34

, I hate these people .

49:35

I hate them for doing that . I mean , once they're

49:37

on your list , you can sell another cat shit . Fair

49:40

point . Okay , those

49:43

weren't that great , but you

49:45

know you're trying .

49:46

You asked for the bad ones , man .

49:50

In my new job I have to grow

49:53

stuff in an enterprise

49:56

industry . I'm an executive

49:58

in a certain

50:00

type of niche software company . I

50:05

was looking at industry trade shows

50:07

for this year's kind of plan

50:09

and I

50:12

was also talking with the founders

50:15

of the company about what

50:18

their marketing intentions . They want to upgrade a lot of

50:20

marketing stuff this year and

50:23

they're kind of all over the place . They're looking at everything

50:27

possible you could look at

50:29

which has no focus to it . It's a very overwhelming

50:31

amount of subject matter to look at marketing in general

50:34

and say what do we want to do for this

50:36

business to scale

50:38

it bigger . I

50:42

ended up like uncovering

50:44

a mind hack that

50:48

went really well with them when I

50:50

explained it . I

50:53

realized all

50:55

these concepts of like making content

50:58

that people in your niche will enjoy

51:00

and consume , not because it's about you

51:02

or about what you sell , but it's like you

51:04

just wanna be at the well

51:06

that your customers

51:08

come drink from and you're not

51:10

selling water , you're just providing

51:12

water . You're there selling whatever

51:15

it is Glow in the dark fans for

51:17

those nighttime midnight customers . Whatever

51:21

you sell , owning a

51:23

well where the customer's regularly visit

51:25

is a big deal . Trade

51:28

shows and backwards engineering the

51:32

successful trade shows in your industry can

51:34

be done for any business . Here's what I mean

51:36

like I can just go through the speaker

51:38

list in the new niche that I'm in at

51:41

the best trade show that everybody respects and likes

51:43

going to , knowing that that

51:45

trade show executive team has

51:47

already figured out how to capture the attention

51:49

of the niche through entertaining

51:52

speakers . People actually care about listening to . You

51:54

don't go to like a good show and

51:58

hear pitches

52:00

. You don't go hear their

52:03

agenda . You hear relevant

52:06

information around

52:08

your ecosystem from

52:10

top notch , basically

52:12

, content providers . So

52:14

the cheap way for us to go play

52:17

the same level of game is

52:19

just go do

52:21

webinar series and content with the

52:23

same exact people . I can literally

52:26

get their first name , last name , company name

52:28

and email them and

52:30

go hey , I'm doing a webinar series

52:32

on your subject matter

52:34

. Do you want to be a guest ? And I

52:37

can be the same level of authority

52:39

in our niche as

52:43

the trade show has already spent two

52:45

decades figuring out how to become they

52:47

. Just give me the playbook , that's all I

52:50

just have to go . What are they selling this year ? Thank

52:52

you for all the thinking for me . I will go rip

52:54

off all your guest , all your speakers .

52:59

This seems like it'd be kind of a hard business . You

53:01

take a lot , it's not a business .

53:03

It's a growth , it's a marketing

53:05

hack .

53:07

Can you simplify it for me ? Maybe I'm

53:09

sorry .

53:10

You're a good learner . I nerded out on it

53:13

. If

53:16

people who go to your trade show are

53:19

learning , if Sam Altman is speaking

53:21

at your trade show and

53:25

the VP of engineering from Apple and

53:28

the director of

53:30

finance from Google

53:32

, the trade

53:34

show has already figured out who the good contributors

53:37

to stage-based content are

53:39

. You offer

53:41

those same people a

53:46

30-minute interview slot that

53:48

could scale and you just say

53:50

I'll throw ad budget behind this if

53:52

you do this Same

53:55

reason . You went and attended that trade

53:57

show and spoke . Will you do this for me ? I'm not

53:59

saying Sam Altman will do it , but

54:01

in most industries

54:03

it's not that hard to book the speakers

54:05

. But instead of paying

54:07

them $50,000 to come speak , you're

54:10

like , hey , I

54:12

will whatever

54:14

push , whatever you want me to push , if

54:17

you'll do 30 minutes with us . Just

54:19

, you don't have to

54:21

go out and market your shit . If I'm selling

54:23

Ryobi screwdrivers , I

54:25

don't go market screwdrivers , I

54:27

go market . Here's

54:30

how Home Depot grew

54:32

from $100 million to $3

54:34

billion by their

54:37

chief financial officer from

54:39

that period of time and

54:41

you just do that interview . You just post

54:43

that interview on YouTube . That

54:46

is such a faster way

54:48

to get to the high quality thing

54:50

that your customers want to pay attention to .

54:54

That's actually yeah , yeah , yeah , yeah , yeah

54:56

. No , I think that would be really good .

54:58

That sounds like a fantastic podcast

55:01

that you and I kept doing

55:03

all of our spare time . In all

55:05

of our spare time I'm gonna do

55:07

content like this . Anyways

55:11

, that's

55:13

not a business idea . Let me give you a business idea . Give

55:15

me a business idea . Come on , give me a hissy

55:17

idea . All

55:20

right , I call this crew learning

55:22

. I want

55:24

a Fort

55:26

Building annual subscription for

55:30

Christmas time for my

55:32

kids . That began

55:34

one year at a certain age and 10

55:36

years from now will be at a different age , and

55:40

I want to keep adding to the Christmas

55:42

present every single year . Now

55:46

I've given you versions of this idea , one

55:48

version of this idea before I think it was a year ago , but

55:52

I'm still searching for that perfect high-end

55:54

toy so I

55:56

don't have to feel like I'm

55:58

buying them a freaking

56:01

Nintendo Switch so they can waste their life away , or

56:04

giving them crappy

56:06

action figures that

56:08

they'll play with for 30

56:11

minutes and never again . I'm

56:14

looking for that sweet spot of gift that can keep

56:16

attaching to last year's gift

56:18

and , if you do , a

56:20

Fort Building brand full

56:23

on with miniature tools so

56:26

that dad can feel good about . My kids

56:28

are learning how to use real tools , because

56:30

I've been trying to teach Chloe and

56:32

Sam , my

56:35

oldest , to how to build basic stuff . I

56:37

want them to know how things work . I've

56:40

opened up a wall that I was working on , the electrical

56:42

and I showed them electrical stuff and

56:45

how studs are 16 inches apart and things like that

56:47

. They can't hold

56:50

the impact driver , like not steady , they

56:52

need two hands and they're all wobbly

56:54

. They're too small , but

56:56

it doesn't mean we can't make a screwdriver that works for

56:58

them . But then there's another problem

57:01

the heads of screws are

57:03

kind of like too small , they have

57:05

to be too accurate and they have to push too hard . So

57:07

if you make the Fort very thoughtfully

57:10

think IKEA , but

57:12

for kids' Fort's it's

57:14

standardized on a different size of screws , standardized

57:17

on a different size of hardware , standardized

57:20

on a different heaviness of materials . Instead

57:23

of two by fours , they're two

57:25

inches by half an

57:27

inch . Little strips of wood and

57:29

instead of common boards that can

57:31

get kind of heavy when they're wet

57:33

, like you sometimes are using

57:36

balsa wood Like just

57:38

stuff that they can use and

57:40

manipulate and cut Like

57:42

I would like them to

57:44

learn how to use saws safely , but

57:46

they can't cut a big heavy Can

57:49

.

57:49

I pause you here , man

57:52

, I love you . This is a terrible idea . This is

57:54

a shitty idea . Let me tell you exactly

57:56

why . The amount of skews , like the amount

57:58

of different types of things and types of units you have to keep

58:00

track of , would be

58:02

astronomical , and so it'd

58:04

be . It's like starting a clothing line with

58:07

like 17 different sizes of shirts .

58:10

That's really , really big pain in the butt right there , the

58:12

only thing you could pull this off is if you Not a starting

58:15

place .

58:16

Okay , here's how I think you could pull this off . If

58:19

you do overseas dense

58:22

cardboard and , like

58:24

you do , like grooving fit types

58:26

of things where there's no screws , there's nothing like

58:28

that .

58:29

It's like oh I can build an indoor slide and I just put this . I

58:32

still want them to learn some standards

58:35

of how things work . So low voltage with

58:37

batteries ? No , no , they're gonna learn standards .

58:39

They're gonna learn the physics . They're gonna learn like

58:41

oh , this needs support . If I lean this against

58:43

this , it's kind of gonna work but it's not gonna work . It's not gonna work , but

58:45

it's low stakes . It's also like teaching time with

58:47

dad .

58:48

So , like I think you can charge such

58:50

a premium for this stuff because

58:53

dad's gonna feel like the

58:55

same way we see in males buying

58:57

tools or collecting whatever

59:00

. Like you see in

59:03

males a collector mentality

59:05

where they'll spend a premium because

59:07

they feel like they can build for a long time and

59:09

they're proud of it . Fair point yeah , doing that

59:11

for my kids sounds a lot better than buying

59:13

them crap . So this Facebook

59:15

ad can totally convince me . Buy

59:18

the starter pack for $300

59:20

this year and at

59:23

the end of the starter pack the kids can build a

59:26

six foot , you

59:29

know wide little fort . But

59:31

next year we can hook in some

59:33

lighting with some sensors

59:35

so you can do like a whole electronics

59:37

and robotics play . I

59:40

think IKEA has just as many skews

59:42

as you're afraid of , but it started

59:45

somewhere and it hit like a sweet

59:47

spot and that became

59:49

the gift that kept on giving simplicity

59:51

, reusability , modular

59:53

.

59:54

Okay , yeah , I like that . Um

59:59

I dude sounds like a really hard business to

1:00:01

start .

1:00:03

Yeah , it's not easy . You need to do it with like real

1:00:05

dollars , but real dollars .

1:00:08

I don't want those . I don't want those . Okay , do you

1:00:10

want fun businesses or boring businesses ?

1:00:13

I have time for one

1:00:15

more , so

1:00:18

let's go .

1:00:21

Fun . Okay , here we

1:00:23

go .

1:00:24

Because the Gaza Palestinian stuff was .

1:00:26

No , I know , I know this is great

1:00:28

. Here's

1:00:31

what I want . I want , here's the

1:00:33

idea . I want to start a software where you just

1:00:35

bet on people and you can put yourself so people can

1:00:37

bet on you . So it's a New Year's

1:00:39

resolution software and you just bet

1:00:41

on if people keep the resolution or not

1:00:43

, and that's it . We just take a cut of the

1:00:45

bet and you see a person there . Resolution bets , resolution .

1:00:48

I'm going to weigh myself and if I weigh , I get cut

1:00:50

up winning , and if I don't win I

1:00:53

lose it all .

1:00:53

But that person might have won because they bet against

1:00:56

me . And that's where the joy is . Like you're going to see this guy

1:00:58

who's like I'm trying to lose weight and it's like there's

1:01:00

$3,000 against you losing weight

1:01:02

. There's $2,000 .

1:01:03

And your revenue , your monetization

1:01:05

.

1:01:05

You just take a cut of it , is it ?

1:01:07

advertisement oh no , no , no , it'll

1:01:09

grow faster if it's free , because it'll go

1:01:11

viral if it's free . No barriers to entry yeah

1:01:13

. Revenue

1:01:15

from gym marketing yeah

1:01:18

that's good , that's good . So

1:01:21

every year you're like , hey , we're doing our

1:01:23

New Year's push again . Do you want to sign up ? This year again ? You

1:01:27

want to be one of the sponsors for your area and

1:01:29

you just , geographically , you know where your

1:01:31

users are , so you just give them the

1:01:33

ad . For for me it's Suno

1:01:36

, cause I went into the gym today , cause they got pickleball

1:01:38

courts . You , my friend , are

1:01:40

on the same . Your

1:01:42

bloodhound nose has gotten down the same path

1:01:44

as mine went with pickleball

1:01:46

. What do you ? What do you call

1:01:49

a fantasy football ? You know fantasy football

1:01:51

. Yeah , I want a fantasy draft for pickleball

1:01:53

, but you have to

1:01:56

bet . And here's why I think this is a good

1:01:58

business , not only cause I'm a pickleball nerd now , but

1:02:01

the way it has gone

1:02:03

. There's not as much of like a social

1:02:06

pro scene . I think there's a lot of upside

1:02:08

there . It's like watching tennis , but

1:02:11

like slower . So I see

1:02:13

why it's not picked up

1:02:15

, naturally . But there are people

1:02:17

in every single city who

1:02:19

are , like the community , organizers for Facebook

1:02:22

groups or different clubs of pickleball players

1:02:24

. If you incentivize them

1:02:26

as hosting the like

1:02:28

basically fantasy draft of , okay

1:02:30

, it's the next year , we're

1:02:33

doing another draft and

1:02:35

it's 50 bucks . If you want to join , they become

1:02:37

the advocates . They just need a little incentive

1:02:39

to go put the

1:02:41

word out , and I think you basically

1:02:44

could treat them like channel marketing . They become your

1:02:46

influencers in each geography

1:02:48

, and then it's very social . I will

1:02:50

pay more attention to it if my buddies do , and

1:02:53

if they don't , I'm like not watching pro

1:02:55

pickleball .

1:02:57

Okay , yeah , that's

1:02:59

interesting . I 36

1:03:02

million players . No

1:03:04

, it's got a cult like following man .

1:03:06

It's huge 36 million players . Bro

1:03:08

, I've never played a single game of pickleball Of America

1:03:10

.

1:03:11

Not a single game . That's a 10 of America

1:03:13

. America's 360

1:03:16

million . Wow , that's almost 10

1:03:18

. Isn't ?

1:03:19

that crazy yeah .

1:03:21

Yeah , yeah . I

1:03:23

would never start this business purely because pickleball

1:03:25

is for double worshipers and people

1:03:27

who can't go on dates , so I just think

1:03:29

that it's the worst idea that you've ever had . Sorry .

1:03:32

I think it is good for my ego

1:03:34

because it's there are old

1:03:36

people and fat people , and

1:03:38

this is somewhere where I can be average , do you

1:03:40

like ?

1:03:41

corn of the old people and fat people . They're like hey , you

1:03:43

guys want to play , hey , you want to play .

1:03:44

I'll play . You want to play ? I got an app for that . I

1:03:47

got an app for that Double or nothing

1:03:49

Double ? Or nothing . That's funny . Well

1:03:52

, my friend , it's good to see you Happy .

1:03:54

New Year . Pleasure to see you , as

1:03:56

usual . Happy New Year . I hope you're

1:03:58

sleeping better than I am . I'm constantly tired and

1:04:00

working my butt off but that's how it is .

1:04:03

That's how it is . I'm

1:04:06

sleeping pretty good . Thanks , yeah , all right

1:04:08

, screw you no complaints here . Perfect , you

1:04:11

just got to train your cats better . I guess that's

1:04:14

burning the camel . Next episode sleep

1:04:16

training with Dustin . Thank you

1:04:18

for listening to Idea Drop

1:04:20

. This is the conversation show

1:04:23

about 2,000 business

1:04:25

ideas and how to be a good human . Some

1:04:29

side thoughts on the bad humans Save

1:04:34

us , Dustin , Please be our president . No , that's

1:04:36

it .

1:04:36

I love that . Thank you for its Idea . Drop by Priya

1:04:39

, which we're going to tell you a little bit more about that in the future , but

1:04:41

until that point , you can just sit there wanting

1:04:43

and wondering and trying to figure out what the hell are

1:04:45

they talking about , but we're not going to tell you . You schmuck

1:04:47

, you got to come back . Anyway , talk to you next time . Thanks

1:04:49

, bye , bye

1:05:01

.