ITIAPTWC Episode 59 – Jean-Louis Rawlence
Released Monday, 27th January 2020
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ITIAPTWC Episode 59 – Jean-Louis Rawlence
ITIAPTWC Episode 59 – Jean-Louis Rawlence
Monday, 27th January 2020
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Jean-Louis is the Chief Strategy Officer of The Concept Bureau. (Slight aside: I wonder why job titles are sounding increasingly military.) I asked him on the pod because ‘strategist’ is becoming a very common word in advertising-adjacent job titles. Jean-Louis is a Brand Strategist, so what does that mean, and what is a Creative Strategist,... Read More
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