The special guest for this I'M4FUN podcast is Franceen Gonzales, Chief Experience Officer with WhiteWater West Industries. Franceen’s background in senior roles with Great Wolf Resorts and Six Flags, coupled with her 7+ years with WhiteWater, has catapulted her to be twice named to Blooloop’s Top 50 theme park influencer list. Franceen is known throughout the industry as a significant advocate of safety for the amusement industry. She was named Chairwoman of ASTM’s F-24 Committee, the first woman to hold that position. At WhiteWater, Franceen works tirelessly to oversee project development in a way that ensures the customer journey is the highest priority. Join Dennis as he and Franceen have a frank and honest discussion about not only the waterpark sector, but our industry as a whole in terms of product changes, consumer expectations, and safety.