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Welcome to the Imperfect Marketing Podcast with your host, Kendra Corman. In today's episode, we're discussing the ridiculously important but often overlooked topic of email list hygiene.

Key Points:

1. Remove inactive subscribers - Say goodbye to those who haven't engaged in months.
2. Segment your list - Organize subscribers for targeted content.
3. Validate email addresses - Weed out invalid and fake emails.
4. Implement a re-engagement campaign - Win back disengaged subscribers.
5. Make unsubscribing easy - Respect preferences and maintain reputation.

Join Kendra every Tuesday and Thursday for more marketing insights!

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