In this episode, we’re continuing our exploration of the recently published Media Sales Report by looking at what sellers and managers say about their company’s marketing strategy.

Here to help Matt investigate why so many are dissatisfied with their organization’s current marketing plan, is Dani Buckley, VP/General Manager at LeadG2.

Dani, as always, offers some amazing points to think about, like: 

• Why, when sellers aren’t happy with their company’s marketing efforts, often its a lack of sales and marketing alignment that is really the issue at hand. 
• How conducting a content audit is imperative when considering a sales enablement overhaul 
• And, finally, how if media companies don’t have a website that’s both educational and easy to navigate, many prospects will simply find their solutions elsewhere. 

Links:

The 5th Annual Media Sales Report

Dani Buckley

Matt Sunshine

LeadG2

The Center for Sales Strategy