In this episode, expert guests Dr. Charles Cowan and Dr. Gabriela Orsak explain how consumer and business surveys can inform legal strategies, specifically in intellectual property, deceptive sales, and class action disputes. They discuss the intricacies of survey design and provide compelling examples that reflect the power of data in the courtroom.

Visit our website for more podcasts and articles featuring top litigators, consultants, and industry experts: https://www.imslegal.com/insights/

Connect with our team:
Charles D. Cowan, PhD: c.cowan@analyticfocus.com
Gabriela Orsak, PhD: g.orsak@analyticfocus.com
Adam Bloomberg: https://imslegal.com/team/adam-bloomberg

IMS has delivered strategic litigation consulting and expert witness services to leading global law firms and Fortune 500 companies for more than 30 years, in more than 45,000 cases. IMS consultants become an extension of your legal team from pre-suit investigation services to discovery and then on to arbitration and trial. Learn more at imslegal.com.