0:00

In the early two thousands,

0:02

the head of a struggling company is

0:05

desperate to turn things around. So

0:07

he tried something a bit different.

0:10

Sales associates dressed as Batman

0:14

in the cafeteria. Racing

0:16

toy cars in the middle of the office.

0:20

What if you got rid of stuffy workplace

0:22

culture and replaced it with

0:25

fun. One of our core values is

0:27

to create fun in little weirdness.

0:29

We really recognize and celebrate each

0:31

person's individuality. It's

0:35

the brainchild of a man named Tony

0:38

Shea, internet wound akin,

0:40

venture capitalist and the CEO

0:42

of the online shoe store, Zappos.

0:45

Tony believes that if employees are happy,

0:48

customers will be too, and the profits

0:50

will flow. And we knew that it wasn't just

0:52

about building a business. It was about

0:54

building lifestyle that was about delivering

0:57

happiness to everyone. And

0:59

it works. Zappos is now

1:02

so successful that last fall

1:04

Amazon paid one point two

1:06

billion dollars to acquire it.

1:10

But Tony isn't satisfied. He

1:12

doesn't just wanna build businesses. He

1:14

wants to build worlds. So

1:16

he takes his theory of happiness to

1:18

new heights. We can make downtown

1:20

Vegas the most community focused

1:23

large city in the world. Behold

1:26

the downtown project. This weird

1:28

hybrid between a corporation and community

1:30

and city that's never really been done before.

1:33

Now Canvas Tech whiz build a

1:35

utopia in the desert. You always

1:37

have this spec tacular festivals

1:40

and music playing and vacant

1:42

lots transformed into pop

1:45

up experiences, and

1:47

it was all open to the public. It

1:49

was intoxicating to be a part

1:51

of. It felt like we were at the center of

1:53

the world. Or will

1:55

Tony's dream clash with reality.

1:58

There was a weird amount of fear for

2:00

a place that was supposed to be unicorns

2:02

and sunshine. This

2:07

is a story about the power of a vision.

2:09

This is my dream, and I'm living in here. People

2:12

would always be asking, well, how is it that's

2:14

so successful and why are they so happy?

2:16

And it's perils. I don't know if I

2:18

can stay here, if that's what they're asking. Aim

2:20

you to do. One moment's location

2:23

of your emergency. Five hundred

2:25

Peacock Avenue. We need

2:27

help as soon as possible. Someone's locked

2:29

in a room with a fire. It's

2:32

also a story about all of us.

2:34

How the ideals of the tech world have changed

2:36

how we think about ourselves

2:39

and our world. We can create a sense

2:41

of purpose for everyone by building

2:43

community and and there's no

2:45

turning back. So what

2:47

now? It's a little bit

2:49

like doing a big cannonball into

2:51

a pool like droplets go everywhere. Not

2:54

just life. You can't control where

2:56

things go. From imperative

2:58

entertainment and vespucci, I'm

3:01

Nastran Tabakolifar, and this

3:03

is the cost of happiness.