On this episode of 'Inbound & Down,' host Jon Sasala chats with Michael Keplinger, Director of Strategy and Managing Partner for SmashBrand, an Idaho-based agency that designs, tests and optimizes brands and products with real consumers.

Michael and Jon discuss—to use our tagline here—the art and science behind the consumer research and strategy that goes into the branding of products.

Read the episode transcript here.

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Do you have questions about brand strategy? Send them to inbound@moreycreative.com.

Show Notes:SmashBrandYucatan Case StudyDuracell Case Study

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