Why CSR Must Evolve: The Shift Towards Purpose-driven PR
Released Tuesday, 6th February 2018
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Why CSR Must Evolve: The Shift Towards Purpose-driven PR
Why CSR Must Evolve: The Shift Towards Purpose-driven PR
Tuesday, 6th February 2018
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In this episode, host Samantha McGarry talks with InkHouse EVP Tina Cassidy about the new mandate - and opportunity - for businesses to do good in the world; what we call purpose-drive PR. More than just CSR, it’s about the need for a broader set of strategies and tactics to help businesses own an issue and take action.
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InkHouse’s InkCast podcast delves into trending issues shaping the world of public relations. Here at InkHouse, we like to have one foot in the future. With that in mind, expect this podcast to explore everything, from shifts in the media landscape, to what’s new in the world of social, to reporter insights, to industry deep dives. And most importantly, why all this matters to you.Join Podchaser to...
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