Many brands frequently discuss customer centricity, but do they genuinely understand its essence?

In today’s episode, we are joined by Carla Kromberg, Senior Marketing Manager of the DACH Region at Fluent Commerce. With extensive experience in client-side marketing, Carla shares how bringing all employees closer to the company’s clients can foster a sense of trust, ultimately leading to successful customer-centric brands.

We also discuss: 

• Why investment priorities need to shift from customer-facing elements to building a comprehensive customer experience, including backend improvements.
• The importance of a diversified marketing skillset that facilitates cross-functional work within organizations.
• Carla’s approach to managing resources for advertising campaigns and the common mistakes made before launching an ad.