Einstein GPT, Tableau GPT, ChatGPT... Generative AI has emerged in the market with incredible buzz. But what are the real use cases and tactical approaches companies can take advantage of and employ right now? How can they plan for an increasin

Depth is Our Story: Communications and Media Innovation at Salesforce

Jan 4th, 2023 20m 11s

Is CDP the new CRM? Christopher Dean, a CMT leader at Salesforce, discusses the evolution of data unification, including CRM as the canonical record of data and CDP as the action engine on top of it. In conversation, he details combining core S

Reaching Data Nirvana Through Centralization and Improved Access

Nov 7th, 2022 20m 57s

With more and more companies making the transition to the data economy, themes of quality, governance, and technological ROI take center stage. Mark Fleming, a sales leader at Snowflake, discusses the nirvana achievement of centralized data to

It's the Year of the Client for Sales Operations

Aug 1st, 2022 20m 52s

With an adaptive mindset and diverse stakeholders around the same table, a future wherein salespeople grow alongside technology (rather than technology outpacing them) is possible. Moreover, it’s necessary. As a leader of strategic initiatives

Don't Just Talk About It—Get Products Into Your Users’ Hands

Feb 10th, 2022 38m 30s

As the CTO of Robert Half, with more than 20 years at the company, James Johnson has overseen and championed numerous data science and AI projects at tremendous scale. With insight into what it takes to make a global deployment successful — and

Analytics Isn’t Hard... If You Solve the Last-Mile Problem

Feb 2nd, 2022 19m 57s

Salesforce analytics leader Jason Little has been in the data space throughout his entire career. Formerly at companies like Oracle and MongoDB, he’s seen firsthand the industry’s attempts at centralizing massive amounts of data. He discussed t

Data as a Digital Asset and What It Means for Digital Transformation as We Know It

Jan 25th, 2022 23m 32s

As a digital transformation leader at the intersection of technology and higher education, Karthik Venkatesh knows how to navigate investments in CRM, analytics, and AI with a focus on the user. For institutions and students alike, data is only

The Next Age of Common Courtesy: Glenn Weinstein On Evolving Systems of Engagement

Jan 19th, 2022 21m 7s

A technology pioneer with experience serving in the Navy and paving the way for evolution in the Salesforce ecosystem, Glenn Weinstein knows how to create compelling experiences from basic building blocks. He discussed his current experience wi

Using Data to Predict, Prioritize, and Surface Surprising Insights

Dec 16th, 2021 17m 12s

You don’t know what you don’t know… but your data does. Uncovering unexpected data insights is a superpower, but only for those who know how to leverage the systems of engagement at hand.Andy Badstubner, a leader in the mortgage industry, disc

The Dangers of Rushing to Deploy... and Going Beyond the Systems Themselves

Dec 15th, 2021 25m 3s

The ability to adapt to new technologies and processes, let alone implement them, can prove challenging for most organizations. Appian's Mariano Salatino spoke to Chris about the dangers of rushing to deploy without realigning processes, data,

The Keys to Successful Adoption Across Sales Ops and RevOps

Dec 6th, 2021 23m 58s

What does it take to be successful with change management, adoption, and engagement in today's technologies for those in sales and revops? Chris speaks with CooperVision's Claire Bolton about prioritizing transparency, communication, and self-s

Trailer

Season 1 Teaser: Analytics and AI Adoption

Oct 27th, 2021 39s

A quick trailer for season 1 of Insight Track from our host, Atrium CEO Chris Heineken. This season focuses on strategies and solutions centered on analytics and AI—with compelling subject matter experts and industry leaders in conversation. Do

Trailer

Season 2 Teaser: Data Driven

Oct 26th, 2021 35s

A quick trailer for season 2 of Insight Track from our host, Atrium CEO Chris Heineken. This season focuses on the challenges, opportunities, and advice associated with becoming data driven—with exciting new subject matter experts and industry

Peter MacDonald On the Move to Modern Data Architecture

Apr 15th, 2021 21m 29s

The mindset around analytics transformation has evolved over the last few years, with businesses of every size and shape grappling with whether to move from legacy investments to a modern data architecture — along with the benefits and how best

Why AI Projects Fail... and the Secret to Success With AI Adoption

Apr 8th, 2021 25m 11s

So many AI projects fail… but why? Adoption and ROI can be complicated for those just starting out with AI. Chris speaks with the Founder and CEO of Aible, Arijit Sengupta, about his years of experience in machine learning, his book "AI is a Wa

Tableau CRM, Solution Engineering at Salesforce, and Winning With Predictive Analytics

Apr 8th, 2021 20m 6s

Patterns around analytics and AI are changing—and Tableau CRM is at the forefront of many of them. Chris speaks with Salesforce's Steve Brown about his journey at Salesforce, unpacking the differences between Tableau and Tableau CRM for newcome

How Should Financial Institutions Measure Success Now?

Apr 8th, 2021 15m 8s

The expectations we have for customer success in financial services are changing. To explore the market and talk about major emerging themes, Chris speaks with Salesforce's Anthony Rizzo. They discuss the top success patterns that separate aver

The Evolution of Product Marketing at Salesforce... and Where the Market's Going Next

Apr 8th, 2021 20m 26s

Those in the Salesforce ecosystem have seen the incredible progression of Salesforce analytics and AI solutions over the years. But former Salesforce industry expert David Gibbons has lived it—having experienced major transitions and growth in

Success Patterns to Steal From: Predicting the Future of Predictive Analytics

Apr 8th, 2021 31m 58s

There has been a great deal of investment from technology platforms and purpose-built AI companies around embedded predictive analytics. How did we get here and where are we headed next? Phil Cooper speaks with Chris about his own evolution wit

An Insider's Take On Today's Top Challenges and Changes in Mortgage and Lending

Apr 8th, 2021 27m 33s

Salesforce industry expert Geoff Green has seen the challenges and changes across the mortgage industry through COVID-19 firsthand. He speaks with Chris about his path to mortgage and lending at Salesforce, the evolution of analytics and machin

What About My Existing Tech Stack? Sales Productivity Starts With Investing in Analytics and AI

Apr 8th, 2021 21m 4s

Businesses have a lot to consider when it comes to spending on sales productivity—particularly those that have invested in legacy IT. Nutanix's Dana Clark speaks with Chris about business transformation in light of a pandemic, putting analytics

Decoding Systems of Intelligence and the Future of Salesforce Analytics

Apr 8th, 2021 19m 44s

What can we expect from the future of analytics on the Salesforce platform? What are the biggest roadblocks to getting started—and how can businesses overcome them and see results? Salesforce's Susan Emerson speaks with Chris about trends in th

Opportunities and Obstacles: Students and Institutions in Higher Ed

Apr 5th, 2021 19m 48s

How can universities identify at-risk students and engage them sooner? Where is the breakdown between acceptance and enrollment? What common process areas are most ripe for transformation? Chris speaks with industry expert Daniel Goldsmith (Orm

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