Suzi Seddon, a sales coach, #1 bestselling author, and thought leader with over 30 years of experience in sales, joins Chloë in this episode to discuss the inspiration behind her book 𝘚𝘦𝘭𝘭 𝘓𝘪𝘬𝘦 𝘈 𝘞𝘰𝘮𝘢𝘯. She introduces the concept of selling without a script and examines the interplay between female and male energy in sales, emphasising the significance of building confidence, especially for women. Suzi shares her process of selecting the perfect book title and highlights the benefits of collaborating with a publishing team, whilst addressing impostor syndrome in her writing journey. She further reveals the most important aspect of selling and how it can lead you to success. Tune in to this conversation and discover the power of emotions and intuition in selling and writing a book.

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About the host:

Chloë Bisson is a #1 best-selling author, book publisher, award-winning entrepreneur, international speaker, and visibility expert. After building her career in the corporate world, Chloë's success came to a sharp halt when she was diagnosed with severe clinical depression at the age of 25 and was told she would need to be on antidepressants for the rest of her life. Despite getting on the road to recovery, Chloë still lost her job and suffered a few more life setbacks. At her lowest point, Chloë read a book that lit a spark within her, and she knew she was meant for more. She began her journey into entrepreneurship in 2017, first with a coaching business. In 2019, she wrote her book 𝘋𝘦𝘵𝘦𝘳𝘮𝘪𝘯𝘦𝘥 𝘢𝘯𝘥 𝘋𝘢𝘯𝘨𝘦𝘳𝘰𝘶𝘴 in just 28 days, which instantly became a #1 bestseller. She established Inspired By Publishing soon after, and since then she and her team have published 44 bestsellers and helped 140 authors and co-authors gain bestselling status. Chloe personally knows the impact an inspiring book or story has on someone else’s life, which is why she encourages other people to share their raw, real, and inspiring stories in the hopes that these will help someone out and ultimately change their lives—like they have hers.

**DISCLAIMER**

Our goal on the Inspired By show is to bring you raw and real conversations which may lead to discussion on sensitive topics, including abuse, disorders, addiction and mental health and therefore listener discretion is advised. The content shared is for informational purposes only and is not deemed to be taken as professional advice so if you require immediate assistance, please reach out to a qualified expert or emergency services. We acknowledge that discussions about these subjects can be triggering and distressing and it is important to prioritise your mental well-being while listening ❤️