DC Cahalane's Startup Story (Interview Highlights):

DC's computer science background and flair for event management extends to Teamwork.

DC sites the Web Summit as one of the best ways to connect with early adopters.

His mixed love/hate relationship with the term growth hacking.

DC makes the point of seeking out passionate advocates for your startup brand.

Tips on how startups should market themselves to investors: MVP and that first customer.

Why Kickstarter gives startups no excuse to advance their product without funding.

Some pointers in marketing a hardware product vs a software product.

What makes a good hustler and why it is important to a startup.

DC's Cork Startup Weekend and Built in Cork initiatives.