Building brand loyalty starts with brand-driven marketing, not price-driven marketing. It is not only the insurance industry that has seen consumers being price-focused as a result of advertising that focuses on price. Several retail brands have recently announced plans to shift back to this type of marketing to drive long-term success. Plus, does work slow down in December for you? And, our favorite Christmas movies.Old Navy will shift back to brand-building in a growing trend among advertisers (https://www.cnbc.com/2019/11/22/old-navy-was-neglecting-brand-marketing-gap-cfo-admits.html)