Episode Transcript
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hello and welcome everyone i'm patrick or shaughnessy
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1:53
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1:59
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1:59
as a basis for investment decisions clients
2:02
efficiency as a management may maintain positions
2:05
and the securities discuss and or
2:09
my guess today is robbie gupta ravi
2:12
spent a decade in private equity at kkr
2:14
before joining insofar as their first cfl
2:17
and see our he , them
2:19
through a critical moment in their history and returned
2:21
to investing to the as nineteen as
2:23
a partner at coil our discussion
2:25
gets the of what it means build and build
2:28
and businesses and we talk a lot about
2:30
the side of the journey which to get
2:32
overlooked was enjoy this great conversations
2:35
with robbie gupta
2:38
there were to begin the conversation i think
2:40
our favorite idea the united soccer at all the time
2:42
is this beautiful elegant sense
2:45
keep the main thing the main thing people
2:47
have heard this before i'm sure that people
2:49
like the idea it's surface level
2:51
i want to spend the first part of his conversation
2:54
really convincing people that this is an idea
2:57
worth holding dear and taking
2:59
seriously ib firstly latest
3:01
like the not keep the maintain the main
3:03
thing so many times i get even town
3:06
and have regretted that every time it seems like one of those
3:08
buses you can only learn by a first hand experience
3:11
or is your best to really ram this point home so
3:13
give me your opening salvo on
3:16
this beautiful idea and why you dig
3:18
it says years
3:19
i believe it with all of my heart
3:21
bursting there some cool are some
3:23
bad i got from john i'm
3:26
it is not focus or
3:28
prior decision until it's cheap for the
3:31
, thing i keep the main the main things
3:33
people say they believe it or that they have well
3:35
what's the main thing in the other side with no
3:38
violated and so for
3:41
me this lesson for burn through
3:43
p learned through work
3:45
against the car and us having five
3:48
goals that we tell the company that we want to
3:50
work on everyone be so happy
3:52
because we have five goals and everyone has
3:55
one of the goal of the fuels the every single person
3:57
in organization and the david
3:59
that the goals that are going to work on
4:02
is great there was energized than
4:04
three months later day that you go and presents
4:07
have it on the side goals the terrible because
4:09
you make no progress or middleweight progress
4:11
on them or even worse really
4:14
good progress on to have been the don't matter
4:16
and no progress on the one that us and
4:18
so the lesson for me is
4:21
simply to
4:22
then you don't do that
4:24
you don't get done the most important
4:26
thing and as a result was of
4:28
happening as you value activity
4:30
over progress on the keys that
4:34
i realize now that he's just
4:36
simply the pain of actually going
4:38
through at first and having a hard conversation with
4:40
someone i understand that is important
4:43
for you not most important
4:45
thing that really give a business and we will get
4:47
that but we will get to that
4:49
after we finish this thing that has to
4:51
be done i would go so far
4:53
as a battered keeping the main thing the main
4:55
thing is the source of what is good in my
4:57
life professionally and personally
5:00
where did you first encounter the
5:02
idea are gonna use a lot about this but
5:04
like was your first lesson or exposure
5:07
the concept
5:08
of really jumping into brain
5:11
is reaching how you measure lights
5:13
bike waitresses examples
5:15
of really fits with me is this book
5:17
that i would recommend everyone reads an
5:20
escape as people dot live the lives
5:22
they want for the same reason that companies
5:24
fail which is that be on
5:27
a short term at the expense of the long term they
5:30
don't actually have their a long term goal
5:32
in mind and as a result
5:34
the kind of like just do that thing in front of them
5:37
there are some that book
5:39
i would see the first thing that happened was i
5:42
never asked myself the question of how we measure
5:44
like okey question but
5:46
i don't know he was pretty important to think about what
5:48
will you look back on and say major
5:51
success or happy for whatever there's
5:53
always a reminder that's probably the main
5:55
thing making sure that you have an idea
5:58
of how you're gonna look back and i realized
6:00
for me was he's gonna be like was my
6:03
family and close friends say about the
6:05
end of the day it will be like what do you
6:07
say our hearts about
6:10
three small definition of family and close
6:12
friends what i realized with that
6:14
was like okay that means a lot more time with a lot
6:16
to work
6:17
a lot more time but a lot you where people
6:19
was a b c and i thought
6:21
about else is the supply i
6:24
think applies the most
6:26
everything saddam and the place where it's probably
6:28
came in was most real to be as
6:31
i sort of appliances that
6:34
i'm doing personally or professionally the
6:37
amusing anecdotes or book was waitresses
6:39
and sharing that people try to feed their
6:41
allies and they have this idea most
6:44
people have a you know you
6:46
all worked really hard when my kids are you
6:49
wonder a older and actually know what's going
6:51
on then i'll have made enough money and
6:53
i'll hang out with them that the
6:55
i was very some was regional but they don't want to hang
6:57
out that the combination of
6:59
one you were hanging out of the earlier that
7:02
you need another thing that they wanted and
7:04
he brings up as example you can
7:06
stay at work at six thirty as
7:09
you can show tangible progress for your
7:11
next five minutes is made you close the sale
7:13
maybe you have a conversation you can
7:15
see some benefit of what you're doing if
7:17
you go maybe you go to bath that
7:20
kind of and that time you
7:22
don't see any tangible benefits of gov
7:25
the buyer the sale that you do
7:27
from six thirty seven fifteen gesture
7:29
of fans all over twenty years my you're not gonna give
7:31
a shit where's your to downsize everyday
7:34
you're going to remember and your home and or a huge
7:36
the thing to look back and i think about
7:38
them with obvious there's a real knowledge
7:41
of i don't want to do that thing that's right
7:43
thing front of the i want to do the important thing that
7:46
i just try now i'll do it all the time
7:48
well but i try to
7:49
think about everything under is very
7:51
interesting to me that the thing popped to mind
7:53
is definitely a personal saying of how
7:56
you your life by your family and your friends
7:58
rbc that be impacted what you do in business
8:01
in in investing in all of these things but is profoundly
8:03
impersonal thanks how do you
8:05
think about the conflict of spurs you into business
8:08
the person who's a great job of this
8:11
cost of that you're keeping them to wherever the
8:13
main thing is in business extreme
8:15
focus extreme energy investment
8:18
all those things of that the tinsley
8:20
jeopardizing this isn't personal
8:22
side to the coattails all the time
8:24
dot printer that makes enormous personal
8:26
sacrifice the do the thing
8:28
you're recommending which is keep that one thing
8:31
intense focus how do you think about that toddler
8:34
the thing ends up
8:36
a keep it up conflict you and i always
8:38
wondered and shoots his this big and of conflict
8:41
for she honors use the families are i
8:43
know that i
8:45
would if i were it's not that conflicts but i
8:47
am going to choose that i know that a that clearly so
8:50
maybe to make this real there have been times
8:52
where attorney my weight has said you
8:54
are going to do your phone you are
8:56
not engaged to energy i'm
8:59
telling you that now and today could
9:01
get a sense of my way would you do this
9:03
she said i feel bad for you to see
9:05
like you're pretty stressed about work and
9:08
your hoosiers the i don't know in
9:10
tomorrow numbers you timer on a feeling
9:12
that you're just that that your life
9:15
not you're selling you now
9:17
asked me to tell you is that it's okay
9:19
because of back the next day we
9:21
went for a walk and i told her a on his article
9:24
it's all muslims to the okay it's the
9:26
i'm going to try and fix this thank you
9:28
i do not on it were to phone i
9:30
wanna spend with you in our kids that
9:33
years or done if i can do it over the
9:35
next six months if i cannot fix this
9:37
i want you to tell me and you have my word off i
9:40
can't manage do you me
9:42
this overs not door to see you're not making your
9:44
i watch there's a really
9:47
good moment for us you know
9:49
is a priority if i did not able to manage
9:51
to tell me i'm going to make the decision it
9:55
of course you are an average it but i think that
9:57
clear really is actually help what's also help one
9:59
okay on the day thing with family of them
10:01
going better number one that
10:04
one way i try to think about that would i would tell
10:06
you that is i think the unlock your that's kind of
10:08
interesting is focused at work
10:10
actually helps you on more efficient there
10:12
are some times that you're spending time on should
10:15
does it matter you're spending time going
10:17
through everything rather than actually
10:19
the one thing that you have to go huge build
10:22
businesses in one of the i think
10:24
this is true particularly for starts
10:26
that's all the time are talking
10:28
about things that have nothing to do with whether or not
10:31
they'll be begun successful the honey
10:33
bee we should worry about scaling dysfunction
10:35
oh no we don't product
10:37
very well right now like who cares
10:40
doing it matters actually fixing go
10:42
to market nothing else matters for women
10:45
going to about this other issue
10:46
norman our should on our product
10:48
is back
10:49
we need to fix that nothing else matters
10:52
don't spend time on that will be with your
10:54
family do is open it be sicker
10:56
gonna be away on a
10:59
so i think the hasek clarifying my
11:01
as you can actually helps on time is of
11:03
example you know talk about these written
11:05
the culture i wrote the whole
11:07
point is don't have too many things
11:09
you can bet you uncultured you're
11:12
working late answering people's questions
11:14
on your engagement survey better
11:16
on cultural things that you don't even terrible
11:19
we find a way you totally athena
11:22
you can solve that by say i actually don't
11:24
care about them not company doesn't about the
11:26
a company only cares about this and
11:28
if not nudists will respond you're
11:31
super clear like my says a pretty simple people
11:33
just want to be told and if
11:35
you didn't have the courage to tell them the that
11:37
know yourself law to tell them what you're about
11:40
what companies about they do actually
11:42
could be more efficient on that thing it through
11:44
the i believe a lot
11:46
can you tell from your own experience bigoted
11:48
and skirt helping me that business
11:50
what the most painful episode
11:53
of an acting this philosophy was
11:56
and what it felt like
11:57
when i started we were losing
11:59
all the or every order but
12:01
we rise lines of is our last
12:03
i wish it two billion dollars be
12:05
have been named peter forms their fortunes number
12:08
one most promising start up in
12:10
twenty fifteen to the outside
12:12
world we were crushed in our
12:14
way to a lot of it's you inside the
12:16
building we were trust women
12:18
facts are due economic
12:21
or business wasn't work for of a
12:23
lot of money on every worker and you'll
12:25
to be as yes i know that you're not a growing your way
12:27
i was losing money every water and
12:29
so the answer of that an existential
12:32
risk of people know
12:34
the internal or external really
12:37
are to life get everyone
12:40
focus on one thing without
12:42
scaring people and also
12:44
when they don't have that same
12:46
basic knowledge of like we have an existential
12:48
risk it's all the time
12:51
if you are a high flying company everything
12:53
is working your business maybe you have the luxury
12:55
work nonsense is a hard time
12:58
then of getting the whole company focused
13:01
on if we'd all six urged economics
13:03
we don't have a business as more that was incredibly
13:05
incredibly difficult but it was usually
13:08
part of it was the only reason that we survived
13:10
was the company seen
13:12
focus on one thing and other thing this crazy
13:15
but i'll tell you did you
13:17
as people who were it is the from
13:20
twenty fourteen to twenty eight hundred
13:22
twenty fifteen or whatever then
13:24
you more people that i would say their favorite
13:27
either the company will actually probably six unity
13:29
cox sure you read this
13:31
article that breed molson wrote about what she
13:33
meant was working extra there's
13:35
this incredible think that she wrote which
13:38
is her favorite time the
13:40
a t i was having a lot of stability
13:43
that you get with a good at that moment when but
13:45
the only thing that matters is it's ability of the eight
13:47
yards and i think that which provides
13:49
her people shared purpose and i was
13:51
interesting on that is ironically enough
13:53
it's hard to sell some hundred only one thing
13:56
because you have to deal with the fact that the
13:58
business somebody elses cares about
13:59
that the me
14:01
by everyone working on one thing
14:03
bills like my small relationships he
14:05
goes fry it's extremely clarified
14:08
if you do make progress on that think i'm like oh
14:10
yeah we like gossip the ducks and
14:13
so that was very hard and then another times
14:15
was very hard was when we were having weekly
14:17
you're bi weekly executive team meeting which
14:19
is our dps at a bus and it was archers
14:22
it's and aren't the was
14:24
a pretty crappy be in a lotta
14:26
times because a really crappy beating a of
14:28
people would skip including the airport finally
14:31
government wise the have this year
14:33
it's so bad
14:36
i realize if we realized that the reason
14:38
that bad was because the bastard executioner
14:40
different for what's the meeting was supposed to be people
14:43
that were counted the markets and interested in meeting
14:45
this is that it isn't it and for all the
14:47
decisions are oftentimes made by
14:49
a smaller group that i'm using before though
14:52
he was really hard to go until
14:54
someone actually the real
14:57
that that this meeting as bad as because we
14:59
have given the on expectation for what it is
15:02
this meeting is not a decision making me that the
15:04
decision getting happens with these for people
15:06
the fourth that it actually
15:09
decision making body is not holding think
15:11
we're going to now call it the se les
15:13
illinois as it stands for but does
15:15
seem makes the decisions this is the information
15:18
dissemination thought and occasionally
15:20
lawmakers
15:21
it's not
15:23
that conversation he
15:25
was way better afterwards that everyone
15:27
you okay cool what have you to make
15:29
i'm gonna into that sort of like
15:31
the thing is true whether or not he there
15:33
is the most important thing whether or not
15:35
and said no intercept whether or not
15:38
you with a theme that is the
15:40
most important thing that guy get done and
15:42
i think that sometimes people to up
15:44
as the conversation is that everything is
15:47
similarly important that they
15:49
ignore reality but you see previous
15:52
in brazil break it
15:54
whatever reality is just tell people
15:56
and know it yourself this
15:58
is why
15:59
so important
16:02
you're not
16:03
keeping the name is the main thing your alliance
16:05
yourself durbin
16:08
something there in one been vetted more
16:10
and more and that all the rest you're choosing
16:12
not to admit it doesn't make a doctor
16:14
hope found the so far to into
16:16
a career as an investor were you're
16:20
not just working on one company got
16:22
a portfolio of them of wage of
16:24
them has a focus and you can help them with
16:26
that's that's one way to apply the idea but
16:28
switch this context force a little bit into
16:30
the world of investing is it in
16:32
strategy is it in where does it
16:35
most so far for you at square applying
16:37
this idea there
16:38
while it is as everyone
16:40
knows the venture dabbled in the our
16:42
law distribution business so there
16:45
will be in the course of a
16:47
fifteen twenty year career
16:50
oh a handful of investments
16:52
if you're lucky that are worth more that every
16:54
other investment that you make on behalf of your
16:56
team or partners the i think
16:58
remember the idea
17:01
of our you bake the
17:03
like think that you will do for the l
17:05
keys of the fun well aren't
17:07
really driven if you're working in venture capital
17:09
by a few companies the bar
17:12
for making a great investment is effectively
17:14
is this company going to be one of most important
17:16
copies of the next
17:18
the years
17:19
nothing to do with the availability of
17:21
that company for taking my were
17:24
would be nothing to do the only thing as
17:26
do with is whether or not it will be they
17:29
wanted important companies like one example
17:31
to this that i think was pretty helpful for
17:33
me was when i first started as
17:35
files also demonstrates that
17:37
are useful like all one
17:39
of the water twitter current research i
17:42
said what in the first you met on a comment on a baby get
17:44
best than just get a single you
17:46
look at he laughed and said i think that's a pretty
17:48
dumb strategies and i said you
17:50
be and he said you joining
17:52
sequester the next
17:54
google they
17:55
don't care that you joined sequoia
17:58
the doesn't mean that that law
18:01
is a you find of was fitted into your time
18:03
for any there's nothing do with
18:05
the way the world is actually gonna work was more like
18:08
these different estimates of the first few
18:10
as you try to demonstrate your we
18:13
would need for me that i guess i
18:15
write is not my don't look at the top of everything
18:18
think it only take one investment
18:20
this year with this year would you
18:22
tell your best friend that they should go work at this
18:24
company it's a lot since the for on a
18:26
price with their entire for you would
18:29
use that you're given more to subject next
18:31
ten years as all the things that i think on
18:33
hyper it is something that you're
18:36
to look back on not as feel good that you wrote
18:38
a check ultimately
18:40
you're that has a chance to
18:42
really make a difference this is practically
18:44
the way that i thought about the other thing is i
18:46
saw this room for use by our partners
18:49
i literally have blocks on a challenger
18:52
hours long that are can see that
18:54
say most important that
18:56
is literally what they pay the ideas
18:58
during a thing that is the most important right now that
19:00
i've been reading something that be
19:02
trying to meet with a founder quitter
19:05
think of a chance to be important that
19:07
might be working on a company that you
19:09
already have invested in that has a chance to be
19:11
great that he leaves room
19:14
for you to decide that in the moment
19:16
the lobby to tell the amazon version
19:19
of this idea team
19:22
lead i think it's fourteen leadership principles
19:24
forties a lot what you think about those and out
19:26
he think this might be an interesting example of keeping
19:29
the main thing the main
19:30
amazon enroll in iraq gap
19:32
is today presumably or three trillion dollars
19:35
on any feedback on them and it's not super
19:37
bonhams kind of your to get i guess but
19:40
i would say that i amazon
19:42
culture is largely based on one thing
19:45
i'm working beta an awesome or obsession
19:48
that is what he does would die
19:50
articles for i think the rest of them
19:52
are cool they are nice the the are to
19:54
have a lot of you're not the made you
19:56
don't want a bigger would be customers se and
19:59
i think the reason that that is so
20:01
important on your
20:03
own company is what is that version for you as
20:05
a lot of people have the fourteen of them or whatever
20:08
that number is a lot of people have that in their comfort
20:10
it actually not hard to right seven
20:13
or ten or fifteen manage the principal
20:16
it is extraordinarily difficult to see
20:18
the one that would keep no matter
20:20
what what is that one that you keep
20:22
no matter what and pesos to do it no
20:25
way to see something other than customers
20:27
such a thing that thing to agree
20:30
do myself and try to tell
20:32
why care about what is that one
20:36
that all the way through before
20:38
you now the other ones because as you think what
20:40
happens after his people there
20:43
are so busy trying to the
20:45
people in the company that are make
20:48
the big difference the actually
20:50
just treat the people on the company who can
20:53
be obsessed with the one thing and
20:55
will make huge difference your
20:57
effort on those people on the people that are
20:59
self left it in that wanna be there and that are
21:01
making huge difference i told
21:03
him what you're really about
21:05
the my interview last week was literally
21:07
like
21:08
the only i hope you get ten liters
21:11
don't know what am i
21:13
can't tell you to quickly when can
21:15
go users to things that really does not to
21:18
read performance nursing and
21:20
honestly didn't matter if you don't perform
21:23
you're not going to be your very well what happened
21:25
when people are selling somebody on joining
21:27
something using performances
21:29
of honest thing
21:30
he's using it as a single
21:33
that's the thing so crazy that a few
21:35
to me
21:35
the to performance culture nobody's
21:38
going to be around is not funny pulling their weight that's
21:41
the thing i think that you can you get select
21:43
one thing would you really stand
21:45
for and he finds out that signal
21:47
to all of these people who that's what they
21:49
care about you but it's actually a very simple
21:51
to a bunch of other people great go
21:54
getters the matter
21:56
the you know you got a good one there's this interesting
21:58
investing thing you know don't one basket
22:00
and and there's a counterpoint which is a put him on one
22:03
basket just watched the basket very closely
22:05
and it seems like that latter one which is give
22:07
you get a good one then you take
22:09
it seriously ill will take you far that
22:12
demands we asked and board next question is
22:14
are you you've got a good main thing to
22:17
begin with what you good mean things sharing
22:19
common one of the attributes
22:21
i love that i think that
22:23
if you go back to this embrace reality
22:25
thing in your brutally honest about how your
22:27
business he doing on two dimensions
22:29
you can figure out into the have a good neat thing
22:32
ultimately what you should able to
22:34
do with your business should either have excellent
22:36
metrics and they can be input or output excellent
22:39
metrics and over the
22:41
best people in the world that wanna come
22:43
worker you've gotta be able to look at
22:45
one of those things that gotta this in
22:48
order for you read you happen to be the main
22:50
thing i do you have a but
22:52
it you don't have that what
22:54
evidence are you looking at to suggest
22:56
is your main thing is great about
22:59
eighty polarizing figure the is
23:01
you know like the idea of the company
23:03
i have that's okay as long as somebody
23:05
who's that than the world does one how i
23:08
don't have to have your difference between nine
23:10
to say nice things about this will permit
23:12
but their value their value acid breakthroughs
23:15
was it me think
23:17
the very clear of what they
23:19
stood for if you don't wanna work
23:22
that way totally cool used to work
23:24
the greenery communicative of
23:27
this is the style of company that we want to help
23:30
the what i'm gonna light is your main thing
23:32
good footman to use your bag
23:34
that was an amazing episode a big
23:37
deficit i was tired after it's affecting
23:40
us some version of is either
23:42
pestilence or it's shit i think
23:45
most people try to live in the middle and
23:47
maybe excuses are reasons
23:49
this is something that is will tell you will
23:51
think one of the mistakes that mistakes and
23:54
many people have on the last couple years
23:56
when you're making decisions that between growth
23:59
and in men are profitability
24:01
they're like numerous you were a do ours respect
24:03
for how much did you invest in how much did you
24:06
grow increasing it there's
24:08
been something that's been decided a long
24:10
time ago that actually pretty good which the rule
24:13
before that's a pretty good
24:15
thing and maybe should be done because
24:17
you're sixty probably shouldn't be will cook
24:20
and you think about it oh gosh
24:22
we need help yourselves into law of a standard
24:24
in the last couple of years the
24:27
how businesses should perform the
24:29
trail we didn't learn something new that meant
24:31
that that was no longer relevant we
24:33
all did so sweet you're
24:36
know if we would have held ourselves to the standard
24:38
of yes you know mobile number capital
24:40
was super cool sociable me
24:42
invested is this a good trade and
24:44
and so risky differently because they metric
24:46
that we should trust is it's victory
24:48
it brings up another dimension this for me i
24:51
tried have to read the least until he locked
24:53
into them but i'm starting to believe
24:56
that things work tend
24:58
to work like shockingly quickly
25:00
move is new product in a launches give
25:03
gonna work like it often works immediately
25:05
and in really ramps from there and i'm wondering
25:07
if that same i've jersey agree
25:10
that in general but also whether or not that's
25:12
a litmus test potentially a good mean saying
25:14
is that good mean things for example
25:16
your one on your personal family and friends my guess
25:19
is decorated and orderliness that worked
25:21
instantly so do you think about that
25:23
as like another dimension of this that
25:25
the feedback loop for stuff that's
25:27
good is actually really sure i
25:30
love that either working extremely are
25:32
not working at all i think one of the things
25:35
that sort of interesting is these companies
25:37
that turn out to the amazing there
25:39
ice cream in early on
25:41
their laws modest then
25:44
there's like oh my god these stories
25:46
of people salvadorans right daughter servers
25:49
are overseas these crazy things
25:51
and so i was like that as a litmus
25:53
test and i think that it should be obvious
25:56
if is a good one and
25:59
i think that's a good well
26:01
as fast as to whether something is a good main
26:03
thing
26:04
you've written a lot recently in the past
26:06
year and i've really enjoyed reading all the writing
26:08
and i'd love to just kind of pull on some of the ideas you've written
26:10
about as covered these different on
26:13
this notion of meeting being the main saying the
26:15
one that really comes to mind is this notion of joy
26:18
the competitiveness is kind of interesting
26:21
the by to and i want to think about it talk
26:23
about that concept of joy and competitiveness
26:25
inside of a culture i guess what sites
26:27
and how that's related to focus
26:30
one is interesting in that i
26:33
made person that guess that helped define
26:35
the culture it's quite alright months or partnerships
26:37
but not the only one and think
26:39
our culture is around performance and cheaper
26:42
working about like our culture at home and
26:44
our culture at home i beat it
26:46
around joined the marines are families
26:49
of culture and we are
26:51
a family that cares a lot about people
26:53
smiling and laughing and i think that result
26:56
of business but we also carolina
26:58
though that i think it's repeated
27:00
our entire families went into the example
27:03
that i try to get there that
27:05
i believe and i think it relates to focus we
27:07
all have like ten value visit our family
27:10
we don't have and words i was misled the culture
27:12
get to you're not one but
27:14
it into a like okay these are
27:16
the things that i that up in
27:18
our think so the reason i think that that
27:21
is interesting as initially
27:23
think willing to defend even when over
27:25
does what that means that are cameras there are
27:27
times where one of my children flips
27:29
over the hard after aboard the because
27:32
he said he lost
27:34
of course i'm like no there when you can't do
27:36
that
27:37
i don't like a little proud to the he really
27:39
cares as you like tears at all of
27:41
his soul and i thought of other what
27:43
should be used for the little what now and get the worst
27:45
thing about him is very over bit better but
27:47
fine i'll do it in my
27:49
point that for companies as think about their cultures
27:52
take one day bet you things and be
27:54
ready to defend them when someone goes
27:56
crazy someone does it too much
27:59
yeah
27:59
make your engagement survey if
28:02
you insist on having one of those only
28:04
about those are you doing on those two topics
28:06
rather than all the up there's a bunch of companies
28:08
matter where they will
28:10
send out the gate and surveyed the culture
28:13
and they get it back in they do
28:15
on life balance a
28:18
rep the board and as like that we were on
28:20
this is a beautiful reflect off and
28:22
, you ask her okay cool do
28:25
you care about work life balance ring
28:27
as they with thirty people other companies are never
28:29
ensure that no actually not like i think
28:31
we can run the idea of what
28:33
am i to be propelled engagements your be to see how we're
28:35
doing our and then why phone said
28:37
oh but don't you don't put
28:39
on what care about any tell people actually
28:42
i know be really honest we're for the
28:44
on his for a long time because the main thing
28:46
we have to do with this were willing to deal with that
28:48
is gonna be that consensus the made
28:50
it even your culture should be focused your
28:53
business should be focused of years but
28:55
we care about years with a never with that it off
28:57
and her culture should be focused to and
29:00
both about have a main thing
29:02
do you think this section the conversation
29:04
and question that so
29:06
powerful is keep shrinking
29:08
down the the you think matter
29:11
to one in any aspect is just a thought
29:13
exercise it gets really interesting i'm
29:15
reminded of this exercise joseph campbell
29:17
who was the guy behind the whole hero's thanks
29:19
where he would have people category
29:22
like seven stones they would stand the edge of cave
29:24
and your be the ceremony where you had to imbue
29:26
each stone with like something the matter to you
29:29
your , your home your
29:31
whatever prized possessions and then
29:33
you had to ritualistically them
29:36
in the order into the caves and
29:38
to you just had one last i was
29:40
crazy news like you knew for damn sure
29:43
he had the stack ranking done right and it's the
29:45
getting is you said it's painful so
29:47
painful take from the first part of the conversation everyone
29:49
can ask this question about so many things
29:51
so many life and i think it's a really interesting exercise
29:54
but now there are some sub components of i to explore
29:57
so there's leadership own a comeback to
29:59
be a you're on top of a good main
30:01
thing but before he even get to that i think
30:03
you need some sort of poor motivation
30:06
aligned with person that installs the
30:08
goal the main thing that runs pretty
30:10
deep and i think this is a good excuse to
30:12
talk about what you've learned through
30:14
sequoia i'm especially interested in recounting
30:17
your first conversation my for it's about
30:20
tuck even just as an example a little bit about
30:22
your own motivation your family backgrounds joy
30:25
the topic of motivation is important me where
30:27
to begin you could tell us what you think
30:29
about this how you assess how deep motivation
30:32
runs
30:33
new and i was recently
30:35
they enjoy talk to each other's people like
30:37
learning new things splurge to do things as you
30:39
get older is fun and
30:42
this is something i would say i've learned more
30:44
recently like last few years as opposed to something
30:47
i've always believed or something so
30:49
when i was interviewing actually for
30:51
is the cart might insists on
30:53
the owners on square and you didn't
30:55
they're so this is now seven
30:58
years ago yeah
31:00
and minutes of like are you smart questions
31:03
which is what are you still with an interview and
31:05
then the next post as requests what
31:07
is your relationship like with your parents i
31:09
remember being like oh my god it's
31:12
also the thing is like you prepare for
31:14
a lot going to do as yours he
31:16
had never considered you're
31:19
not an honestly i much prefer the answer that
31:21
sir he was what conversation is
31:23
that some of the and
31:26
we've just an hour to have going through like deep
31:28
south of truly starting at the beginning
31:30
what are your parents like what is your brother
31:32
lives talking about you to the topic
31:35
the topic about each of them all these seats
31:37
will be there source i
31:40
really didn't know what to make up honestly percent the
31:43
fire at the of it i felt very much
31:45
like me i said because i never before
31:47
i disagree even though i thought so
31:50
, i might did
31:52
you just ask be those questions you know
31:54
two years later use as meters questions
31:56
are asked them every piece of the last not
31:58
everyone
31:59
the
31:59
why he's like what i think
32:02
that the only thing that indoors like
32:04
the intrinsic motivation and i
32:06
think understand the sources that is
32:08
critical why did it matter if you
32:10
see what is the thing that's the that
32:12
keeps you going and i would
32:14
say that i kind of has bought the there is
32:16
idea what is thing
32:18
that drives you forward and it's not
32:21
always like a nice buyer
32:23
is interesting and i was a are very successful
32:25
people a lotta times it's like jones
32:28
in some form we talked about some that
32:30
it's few years but i think to
32:32
that that you can predict whether somebody
32:35
will keep going what will make them
32:37
to go is pretty darn
32:39
you go and pretty tough but i started
32:41
i have my full religion on that
32:43
maybe just as an example can you explain
32:46
your own motivation even if it is
32:48
negative
32:49
the one aspect of it is
32:51
my came here when
32:54
you start spiders all the in my grandmother
32:56
five children my grandfather
32:58
was injured and yeah i'm like whatever
33:01
but not paid that much and
33:03
i guess you i decided it was live
33:05
like that he came to america
33:07
did he said he left my grandmother and
33:09
if i had kids there have you
33:11
to think about like ninety fifty seven
33:14
since it was pretty different like means
33:16
you know they didn't see him
33:18
the ever dated talk to him ever
33:20
are people in his family
33:23
feel that my dad is better disguise gone
33:25
he's like gone created a new family
33:27
in the us is never coming back mr
33:29
real fear of that amongst the people that
33:31
he cared about ninety six he comes
33:33
back and brings back my grandmother and her youngest
33:35
daughter lives that were boys their fight added
33:38
that time
33:39
the in february or not
33:41
than the damage on eight
33:44
they don't have a get the boy weekends or ninety
33:46
two he treats his i see one component
33:48
to the motivation is obligation man
33:51
like did on forty thirty five
33:53
his diapers is always than
33:55
he does all this just so
33:58
all the rest of us can have
33:59
robert
34:01
i think nothing of interest is that chance
34:04
the age my dad was when he left
34:06
my grandpa he left his the same age as my youngest
34:08
son would be my youngest son now
34:11
he's the best had his brothers love them so
34:13
much i can imagine leaving them
34:15
for anything what opportunity for somebody
34:17
i've never met would i don't you just not
34:19
perfectly atrophy discuss atrophy discuss me know there
34:22
was something pretty crazy that was done and
34:25
is an obligation of and yards or whatever that that
34:27
i think is true and honest
34:30
look at inadequacy like
34:32
i watch trouble have you
34:34
that you have
34:36
what is use you dot loudly going you
34:38
something think about people good for you sir
34:40
that's been my brother listen
34:43
this my older brothers wonderful
34:45
three years older than me he's had always been
34:47
in his own his nice but you'd than
34:49
me so many things wrong he
34:52
was so like a whole and everytime
34:54
i go into a classroom iran better
34:57
even earlier such as how
34:59
different it was viewed more serious than i was
35:01
he was better in class and i was all
35:03
the time the teachers like and better every
35:06
time and i think there's a
35:08
reason i do this because everyone likes
35:10
my brother better growing up that baseball
35:12
i love my room he likes somehow still
35:14
manages to care of be so bitchy to
35:16
use disney the with an annoyingly
35:18
nice to meet even when he was my big brother to get beat
35:21
me up it's not his fault at all
35:23
he's awesome i'm very but
35:25
constantly having somebody better than us
35:27
something and people like i think
35:29
that's something that makes me pretty competitive
35:32
the end i don't know healthier now
35:34
but it is
35:35
the actual has this phrase chips on shoulders
35:37
by chips in pockets kind ,
35:39
interesting but a chip on his shoulder
35:42
which allowed some civil war whereas sort of badge
35:44
of honor whatever the thing my be like
35:46
you described i'm struggling between
35:48
the virtuous and the vicious intrinsic
35:51
motivators were fear and they
35:53
seem very very powerful motivators but powerful
35:55
don't know it's to soundscan unhealthy i'm
35:57
curious what the range of motivator you've
35:59
seen maybe with founder he bar to answer
36:01
dish with other exceptional people and have you
36:03
seen ones are more i'll call them virtuous
36:06
and what might those things be
36:08
i haven't
36:09
heard of something that i think
36:12
is enduring that is super
36:14
the your and as it doesn't exist
36:18
between true patrick is the i see the
36:20
to find a hard to predict or somebody will way
36:22
out over time you're trying to predict
36:25
how a demon or a motivator
36:27
shows itself in what
36:29
the what cases are that over a longer time
36:32
you think it's pretty hard to predict what's
36:34
interesting is you're probably looking for
36:36
like an extreme there in
36:38
one way or another and you're sort of hoping
36:40
that will be harnessed in harnessed way that positive
36:43
or that's but i don't think
36:45
it's that easy to know in
36:48
the event of investing i think sometimes
36:50
the more did you have your health
36:52
but on motivator side he really
36:55
was you invest in someone to as a
36:57
deep motivation to do something the less you know
36:59
exactly how it's and it's for now the maybe
37:01
the red prince i've seen a hardship once
37:03
now of is that seats
37:05
they are you up grows rather than like thirteen
37:08
investments generally
37:10
yeah a little bit more evidence of our they
37:12
don't win the executives or how they don't
37:14
certain things
37:16
are you think sometimes they don't know what
37:18
you are looking for some of that extreme what
37:20
about them art obsessing this out
37:23
in conversations starting with me
37:25
what you learn from mike martz again
37:27
but also just in developing the skill set on
37:29
your own what is great look like
37:31
in terms of the ability to out someone's
37:34
core motivators to noses herbert
37:36
time
37:37
i actually liked the investing
37:39
because for maybe different reasons and
37:41
some other people like i like it because the competition
37:43
other almost the integrity of the game
37:45
that you and i are talking about it so
37:48
hard it is objective
37:50
as to whether or not you're good at
37:52
the gym or that kind of thing but
37:55
when i really like about we do is
37:57
do is my duty to don't the people are
37:59
not fund investor and i would
38:01
never the i'd i want
38:03
to spend time with the people that are building
38:06
a and a lot of and all the time
38:08
with them early on so i say
38:10
the first thing is you actually have to
38:12
care about getting to know this person's independent
38:14
whether or not with us only
38:16
reason you care is so that you
38:18
can decide whether or not give them
38:21
rashid honey bee or pretty good
38:23
at figuring that out do you actually want
38:26
to know this and this for
38:28
your demo that could share with people
38:30
later or whatever so i
38:32
think the first thing is like a genuine curiosity
38:35
caring about it because otherwise it on the person
38:37
wants to open up your even and all the book
38:40
is going to be tommy tommy somebody else i walked
38:43
if we are going to together for a long time it
38:45
is valuable to be dressed to get those around me
38:48
to go first and goes to tactic of like actually
38:50
being willing to tell somebody cylinder own stuff
38:52
below and i think off as people was
38:55
don't have that negative is unique
38:58
or they think the media will rob
39:00
somebody the wrong way and you go want to make it okay
39:02
for whatever this the second
39:04
thing is doing in a different
39:06
setting then is normal process
39:09
people from somebody is pretty different than going
39:11
for a walk then it first
39:13
and i think is way than any other form
39:16
one thing that alfred mental the what i thought
39:18
was super helpful even a of
39:20
times people don't like looking people in the eye
39:22
when they're doing certain things when they're
39:24
talking and giving somebody the chance
39:27
for they don't have to do that all time is actually
39:29
pretty as you think about going deep
39:31
with somebody like figuring ways with
39:33
us not the norm wouldn't incredible observation
39:36
of like humans and i thought that
39:38
was kind of an interesting one the
39:40
thirty the willingness to ask our comfortable
39:42
asking one of the reasons i ask michael
39:45
moore is like asking those questions related
39:47
you think that can do that because you're
39:49
a foreign journalists your extraordinarily
39:52
successful your fifty five
39:54
and you're a nice as
39:57
a christian there's nothing to
39:59
do with any that way that he was
40:01
genuine curiosity people want to talk
40:03
about themselves if you
40:05
actually care
40:06
it hard to as somebody question it's hard to
40:08
ask somebody something when they tell you something seats
40:10
can't that's how to see where it can dance
40:12
or can you do a good
40:14
or to ask people about some of these things
40:16
and sometimes it doesn't go exactly the way you'd
40:18
expect but when it does you're
40:20
like oh shit you're get
40:22
something
40:23
it dot about focus and
40:25
motivation an evaluation
40:28
of a core idea and speed what
40:30
do we haven't talked about as the leadership on
40:32
top of all of this that takes
40:35
and how to be a great leader in this is maybe the see you
40:37
have the most experienced having run into the garden
40:40
i think having talked observe thought about
40:42
ringleaders a lot and like what you've
40:44
written something and is that i recommend everyone go check
40:46
out which is a post will use for this
40:49
concept of being demanding and supportive
40:51
of people that you're leading and
40:54
again i sort of of the to this apart i think
40:56
as far as some examples for sports that we could talk about
40:59
the to begin to give us the idea itself
41:01
why did he two words hair
41:03
so well for well defined leadership
41:05
effect
41:06
adam branch actually said this one
41:08
time which most yourself parents you supposed
41:10
people think of parents as you're either
41:13
is a spectrum between being highly demanding
41:16
and highly supporters other kids
41:18
fish where you are in the sector and he you like
41:20
that all wrong the restaurants are
41:22
not if you don't offer you
41:24
said i remember if the i just heard don't think
41:26
that's going to make big difference in my likely
41:28
oh my god i love that and i used it
41:31
over and over and over again since and the reason
41:33
i think it's so cool as i think that reframes
41:35
tradeoffs and not it's more
41:37
like in the moment what did you doing the
41:39
concept is quite simple which is the best leaders
41:43
such extraordinarily high
41:45
level of performance the for so long
41:48
as they're there for you very
41:51
real by in each
41:53
moment there for treating the level of
41:55
tough but support of realized
41:59
that
41:59
the value such as a leader
42:02
dot that they are extremely
42:05
willing a little tell
42:07
someone that they're not performing there
42:10
are extraordinarily honest about those
42:12
things inappropriate they are
42:14
sometimes very difficult because
42:16
they is that so much when
42:19
chips are down there are there they
42:22
are absolutely their fleet the
42:24
reason i it so athletic a pint everywhere
42:26
as one of things were like you said for not having that
42:28
and police this is romcom like
42:31
this is the right way to we don't
42:33
actually think it's going to
42:35
, wrong from from death eaters
42:38
really both as an added
42:40
rights i will get deep fried
42:42
example that people would bring up for demanding
42:45
is was that oh my god what
42:47
a hard ass he runs books
42:49
about how we just need focus and getting
42:51
started amp it up and all these things
42:54
okay cool of yours truly didn't we all
42:56
agree that the crew that rises
42:58
him from company to company is pretty consistent
43:01
my presumption that those
43:03
people feel like he thought them got
43:06
your back and they find the right for him to
43:08
have their back and it's probably something that a your
43:10
he stream private i
43:12
earn the respect of francs loot i find
43:14
the support of i salute the know my like
43:17
okay cool so i looked at the
43:19
group ominous he would always
43:21
start every season of coaching the
43:23
spurs i guess you're referring
43:25
him dumped it apart in the first
43:27
that this every year go
43:30
see that there's like these clips of during
43:32
the game similar feelings tim duncan
43:35
you don't didn't bleed red pop that his career
43:37
basement via go
43:40
and watch to dot his retirement ceremony
43:42
of was with her father did says adoption watch
43:45
how much she they're not and went through lot
43:47
during period is obvious was absolutely
43:49
there he would have been his friend even don't get left
43:52
and gonzo orlando and if he entered
43:54
every season the book every
43:57
shouting at a penalty the end of
43:59
everything
44:00
the thirty exit interview with and with
44:03
you for letting the country
44:04
emphasis on the word coach
44:06
one thing that's been pretty cool as then
44:09
when people have been very tough on me
44:12
leadership why later in life
44:14
reagan later and working with them i finish
44:16
them for making different that's the reason
44:19
that i think this guy tied together of like
44:21
sport is so valuable the i think
44:23
the key to happiness is earn success
44:26
the dumping i one time or was ever
44:28
harder brooks used to run the american enterprise
44:30
institute on success the
44:32
result from be not because for can
44:34
get the trophy each is because you aren't
44:36
bit of the feeling that comes along with the robots
44:39
a thing that happens dimensional the people
44:41
is you create opportunities for the tavern
44:44
success the create opportunities
44:46
for them to you're happy and you'll be earning that
44:48
happiness absolutely
44:51
so cool we talked about job you've
44:53
got i love coach k i
44:55
admire those case results am
44:57
i that's transition value
45:00
the psychology possible you're
45:02
tell the story about how
45:04
represented player for about winning a
45:06
player in college basketball history pretty player
45:09
from suit
45:10
gonna story and coach k was just
45:13
so hard on why don't you know
45:15
finding exactly what would motivate
45:17
say in the demanding way being like leadership
45:20
dirt a lot about how we'd be do the long
45:22
history to maximum so he would say things
45:24
like that great deal with average that
45:28
that playing just the notion of figuring
45:30
out exactly what would motivate and being a
45:32
real hard ass on so
45:34
valuable but the now twenty later
45:37
the right the worms and she where
45:40
you live
45:41
that to be is amazing leadership
45:43
i do your works every i think the best with figure
45:46
out where to titles and they figure out when you
45:48
need a really tough demanding i believe
45:50
and then it bigger out the time they
45:52
have to be there for like broken
45:55
we had about a lot of things and
45:57
i'm glad we got them all done before talkie
45:59
companies he said performance
46:02
and team or white matter at square my
46:04
guess is that the same things now extend
46:07
down into the companies that you want to support
46:09
i'd lost it is here since moved from
46:11
being an executive running of a big business
46:14
into an investor seats how
46:16
you've developed this you sequoia
46:18
i probably has answers to this as a party
46:20
line of sequoia unable to your those two what
46:23
is it than the you're looking foreign companies
46:25
like if ultimately performance is one of the to
46:28
they gotta be great big companies so what
46:30
have you learned so far about dinner find the attributes
46:32
of these things and obviously we've laid the groundwork
46:34
they should be focused as you a good main thing there should
46:37
be evidence for that you know there should be motivation
46:39
and so good leadership but when
46:41
you go company to company what is your process
46:43
how are you using all of these ideas
46:46
to actually evaluate
46:48
the i think the first thing people are
46:50
different there are people who will
46:53
impose clouds that is where investors
46:55
you are incredible at picking through
46:57
different business models did you lot of
46:59
like writing about them they think about
47:01
the future and because sort of predict
47:04
it in a that's pretty amazing that
47:06
is a complement to a set
47:08
of people and any kind of look for
47:11
people that are building the future the ambition
47:13
and they are thesis driven like that i
47:15
don't know what to do that's the thing that i
47:18
try to do is i try to spend time with people
47:20
that will in sirens and have them tell
47:22
about the future the get built in out that evaluate
47:25
whether i believe the a different
47:27
process because it's not and hours and
47:29
hours breeding a
47:31
beautiful document the in i don't
47:33
chase is much more try to find
47:35
people who i think have some
47:37
we did you get an extreme point
47:39
of your ideally at that and what i
47:41
try to look for okay however
47:44
in so i try to look for companies that are early
47:46
and habitable the combination
47:49
of world the i think about like straight
47:51
into meeting god this they're vicious increase
47:53
the of the internet cool
47:55
most probably believe it's inevitable
47:58
that g the of the internet go
48:00
out okay everyone associated with
48:02
a magnet for dollars a question of or early
48:04
in that are the could be able to execute nurse
48:07
one thing i look at a lot and on
48:09
the office for him that's fair i invested
48:11
in since like two companies i'm very happy
48:13
that we get to be part of both then
48:16
i believe in my heart believe that their early
48:18
and an ab
48:19
they don't it becomes that will they execute on
48:22
it and party seems you want a back and it's do
48:24
you do all these things but those are two things
48:26
i look for which is there at the beginning of
48:28
a very long term trend
48:30
that that that trend is happening
48:32
with or without them and the question is whether they're
48:34
leading a clustering in that for it
48:36
you believe that it's hard to for something
48:38
i don't think there's management teams they
48:40
could have by been successful and
48:43
ninety ninety ninety that online grocery
48:45
was inevitable you don't think
48:47
that i think that you needed the smartphone
48:50
in take it and assured him
48:52
in i'm glad birch that it is because
48:54
came along and cash into the trap
48:57
was the way i try to do it which
48:59
your voice i think you're runs
49:01
as two separate residences think what is inevitable
49:03
and he does lead in it's own
49:06
actually get actually and i think a of what
49:08
the teams in such why is going
49:10
to happen now the next
49:12
thing i try to look for his
49:15
his cabinet for me as somebody understands
49:17
their business in religious my
49:20
we invested in fair the thing
49:22
that i love with the just absolute
49:24
militaristic detail every
49:27
number that was the debt you ask the question about
49:29
number thousand the deathly to bring it all
49:31
the way down
49:32
you know about passenger
49:34
these are so high quality just is understand
49:37
exactly why these things are happening
49:39
in i love that if
49:41
somebody really knows why something's happening
49:44
like three levels of detail input
49:47
the habit for the spend
49:49
the remaining that matters i think
49:51
that you only know about that if you care
49:53
about the taught and i think you've decided
49:55
that as important as your and everything that the
49:58
i think about is pretty referee
49:59
not something that will matter future
50:02
the thing but also your things like
50:04
that i was impressed by beyond the matron also
50:06
was sergey grits is
50:08
like most jason was away
50:11
from them
50:12
he doesn't even recognize that it's weird
50:14
that you had four years with no remedy when he
50:16
kept going and people are telling him to open
50:18
source it and doing all the things that i
50:20
don't understand question of why you got your health
50:23
that very different than the way most
50:25
people are
50:26
the everything else are you haven't
50:28
been very humbling dot the car
50:31
as like oh and you know i know is that the looking for
50:33
and always works that
50:36
is very true sequoia
50:39
or just in general i think it is you're not
50:41
constantly learning as you will because
50:45
there isn't by dot playbook but that's
50:47
what i kind of tried you never saw i
50:49
look for i like this metric
50:52
i try to figure out for how i feel dispersed
50:54
called me and thirty
50:56
it really try to think about the way will feel
50:58
the phone rings is this sounder
51:01
am i excited to talk to them am i
51:03
like off by talking to them
51:05
and i figured i believe that the stature of the
51:08
we both care about a how do a little
51:10
button just as i got that a monster
51:12
then take all these ideas these
51:14
amazing ideas viewers and turn them
51:17
back on square itself to help
51:19
understand how they in
51:21
a from that's obviously historically been one
51:23
of the best how demanding and support
51:26
of manifest there what partner
51:28
meeting looks and feels like what
51:30
the apprenticeship model looks and feels
51:32
like maybe you can bring some of these to
51:34
life with your day job and
51:36
from that i think people really interested
51:39
the first thing i say about subway as
51:41
i think sequoia as a
51:43
pretty strongly believe yesterday
51:45
doesn't
51:46
the statements that people hear about the place
51:49
are true and that only
51:51
as good as our next investment that's very
51:53
real sense of what it feels like
51:56
in die
51:57
that he the question becomes why why
51:59
is it like
51:59
the
52:00
while that the case
52:02
the word to come to mind with the light
52:05
teamwork and be better than you found
52:08
those are things that were soon as he describes
52:10
the great culture that say are
52:12
the things the reason performances
52:14
first
52:15
there is no role
52:17
without
52:18
all the elements apprenticeship all the elements
52:20
of culture all of them
52:23
are designed with this idea is
52:25
better work
52:26
you'd better be in the most important company
52:28
them tomorrow
52:30
they weren't i've done everything was
52:33
one i think that's interesting as declared
52:35
if you do and you are the first person
52:37
that's ok to founder you're the
52:39
one a subway or works on edge will necessarily
52:42
be involved with the country there's a conversation
52:44
with advantage that could like
52:46
work with and the answers were york
52:48
with all of us
52:49
i like wow they recognize that earth like
52:52
planets you will never with which one of will
52:54
be my member the that
52:56
always the bridal them but whichever one you
52:59
it doesn't matter he got like oh yeah johnny
53:02
or jane he source it and therefore either
53:04
retire jimmy are you don't get any of us because they
53:06
get differentiated the purpose
53:08
of this is to make sure that you get the best
53:11
thing
53:11
remember that tweet a while back
53:14
the that articulation of venture capitalist of
53:17
value probably was disguised rock improved
53:19
odds i love the
53:21
our job is to increase your of
53:23
being a legendary company
53:25
what do you think will help you get there among got
53:27
law be years then i use
53:29
this analogy before of it and he is true
53:31
i think that the aspiration person quiet not
53:34
to be like a golf
53:35
everyone had their bowl add up their scores you
53:37
will be games just recently rational to
53:40
either we when are we need that
53:42
the that the of demanding
53:44
and supportive
53:45
often times on one side of the spectrum
53:47
where the other i don't think it's always both
53:50
we will be an apartment being and it is a
53:52
real discussion
53:54
the tough sometimes his
53:56
contact
53:57
very written culture people will say
53:59
thing
53:59
the
54:00
there were not a very good never
54:02
i don't know how to help you make the decision
54:04
here that i don't have a lot of my
54:06
questions answered they really
54:09
painful can be here amongst the small group of course
54:11
pretty small in the investments the
54:13
growth theme partner discussions ten or people
54:16
the people you know respect
54:19
and you care about their pity but someone says library
54:21
never miss tough
54:23
the allowed
54:24
the will happen where someone was a really
54:26
think this is a really important company and we
54:28
really need to invest in someone say like i'd just
54:30
don't understand what you're saying that the
54:33
hundred excellency
54:34
the demanding side of it
54:36
you do need to bring your a game to the partners
54:38
it is not a rubber stamp
54:40
it's a thing were
54:42
everyone has dial the in
54:44
will do none of this later my guide and you did you
54:46
should do it i need to support him side
54:49
of that happening in august of this is complex
54:51
it's been complex abiding coded maps of work
54:53
through it what is that happens
54:55
a lot of time to be the
54:58
sidebar afterwards oh
55:00
effectively communicating that you believe
55:02
in the person that the
55:04
reason that you said would you said about the
55:06
company it was about the analysis
55:09
a woman about them and directness his
55:11
kindness and what can i do to help you
55:14
can do this reference with you on this analysis
55:16
think we did this way down do it with you
55:19
there's a lot of that the album
55:21
they pointed at he if necessary
55:22
the demanding nature is very
55:25
yeah it's a set of people who put a lot of pressure
55:27
on themselves to do that the
55:30
last thing though on the leave
55:32
a better than you done a good good he didn't
55:34
get forward looking fit because otherwise it's pretty
55:36
intimidating to go somewhere
55:39
can eating at him how made aware
55:42
the need reading and sequoia had
55:44
success that i had nothing to do with from
55:46
the past the years is
55:48
intimidating to think about leaving the better
55:50
than you found it there
55:51
the empowering to because it's a recognition
55:54
of
55:54
if we just keep doing the same thing we're not
55:56
going be better for you i have an aspiration
55:58
to say the same we have naspers
55:59
try
56:00
right the i
56:03
my birthday wasn't in a good like with their
56:05
jim was there a dog was there up
56:07
with their these are people that have done
56:09
a lot of stuff i personally found
56:12
to be the better than you down be positive because it's
56:14
like or cool there's an expectation
56:16
that will try new things and will change it up one
56:19
of the day that you and i talked about it i think
56:21
that in my best when i'm the
56:24
i guess i'll little loose on the i that's what i'm not
56:26
looking over the dense every time i make a mistake
56:28
wondering if i'm going to get bitch
56:30
it took me a little while
56:32
having a large and six people that allowed to like
56:34
get to a place where they wanna
56:36
right
56:38
certain way that the objected
56:40
what it is
56:41
the number one thing that i would say
56:44
for someone is trying to figure out what it
56:46
means to work at sequoia or a
56:48
place that has had good success you want them busy
56:50
says
56:51
there's real respect for the
56:54
that you're already that they're taking is an awesome
56:56
so hard against
56:58
all is all about the
57:01
really need a bad shots are
57:03
you need to not be and
57:04
one of my favorite thing about sequoia a
57:06
the fact that people that have been there are twenty five or
57:09
grind
57:10
there are all in her you're all and i really
57:12
like that of the founders because the
57:14
idea of well we have to make decision
57:16
by don't know when i'll be able to talk to person
57:19
that
57:20
the founders didn't they're killing herself
57:23
the idea of i want to know who that
57:25
is person's away from the beacon
57:27
they're hard to reach now matching
57:29
than letting respecting that is a big
57:31
part of what
57:32
i about forty square
57:34
i don't mean to be just that it's perfect there's
57:37
a lot but you to play on began probably during
57:39
over there were times where we had too
57:41
much demanding and not enough support
57:43
as you've run around each
57:45
a lot of the
57:46
these expression let the body and
57:48
all of this that happens
57:50
it happened better when you're in person
57:52
yeah in my opinion a little bit odd have doubts
57:55
i think that the apprenticeship was harmless
57:57
the beginning with people started
57:59
the
57:59
do you them how do you get talk yourself
58:02
one thing that was really hard
58:04
guy was i have done some other stuff
58:07
in my career i came from being the leader
58:09
in the car
58:10
then elements of being rookie
58:12
the yard
58:13
there was not later a pair of shoes that
58:15
just fit all the sun
58:18
how did the performance or any place the very much
58:20
a performance at this place place
58:23
though the past when i say yes your matter
58:25
that sounds good except for when
58:27
you're yesterday supporting this doesn't
58:30
that's actually my shit
58:32
that hard
58:33
i don't mean to suggest that is all
58:35
they say if you work at a restaurant was there anymore
58:38
i think so far as it requires the opposite
58:40
for me and my gets the place where once you're
58:42
enclosed you would definitely want to invest
58:45
we did it's amazing breakdown of rolex
58:48
the other day which is crazy
58:50
reuters a non profit the biggest
58:52
watch friend the world and it's a
58:54
family controlled nonprofits sounding
58:57
in that you know five and
58:59
the first knows breaking down at privileged
59:01
access or knowledge about it he had been one of
59:03
the few people that went to the for different
59:05
locations where they make everything's vertically integrated
59:07
like and gold foundry the
59:10
wild story and he said something which
59:12
stands out which is the only only
59:14
companies you ever encountered the
59:16
as you get to know it more you like it better restaurant
59:19
if you really go back to the kitchen watch republican
59:21
like it lasted the best this comes out
59:23
or whatever the front facing of something
59:26
is almost always the best version of it i think
59:28
the apprentice molly's where the rubber meets the road
59:30
and i'm really curious what that is like
59:33
if you to get that concept
59:35
like apprentice sounds great but what
59:37
does it actually mean and do that well
59:40
because that seems like would drives people
59:42
driven industry so much success
59:44
or failure when you're bringing even very talented
59:47
rookies into the team
59:49
the way requires willingness to play both
59:51
roles
59:52
the mentor and the apprentice
59:54
and other kind of change day by day saw give
59:56
you an example that at least comes to mind for me
59:58
or like about
59:59
a girl had a thirty year operator in the
1:00:02
president a dm rare in my opinion
1:00:04
is probably the best or a exact
1:00:07
in the valley and one of the top
1:00:09
ceo candidates for any enterprise
1:00:11
company that whatever
1:00:13
the
1:00:14
there's a lot that people can learn from com
1:00:16
life
1:00:17
even people that had had tremendous success
1:00:20
in investing
1:00:21
they can learn a lot from somebody who run
1:00:24
companies whose lead sweet thousand people
1:00:26
who and
1:00:27
the orders every time every
1:00:30
coral did some in and gonna be like
1:00:32
work on the residents operator
1:00:35
and i will teach you all a bunch of stuff
1:00:38
that is about operate
1:00:39
the now be very valuable role a bunch of people
1:00:41
get apprentice under people
1:00:44
would have to apprentice him and be
1:00:46
willing to apprentice on her of even though the treated
1:00:48
investments there's breathtakingly successful
1:00:52
the owning a car allows to say
1:00:54
i don't know how to do some of the things that
1:00:56
you all have done
1:00:57
i haven't done that before
1:00:58
yeah to be willing be
1:01:01
a rookie
1:01:01
the game how do you determine
1:01:04
this part of an analysis that determines whether
1:01:07
we should invest in this company crawled
1:01:09
along writing memos you didn't love reading
1:01:11
and forty right now the well beat him up
1:01:13
the said he had to learn how to be a good writer
1:01:16
and prose the cold calling
1:01:18
companies resources think about
1:01:20
how many errors people they're probably worried
1:01:22
when use money than sales or
1:01:24
then i always thought that was cool because
1:01:26
you did all of the that
1:01:28
he is apprentice a
1:01:31
nurse people were on the hall of fame and you dusting
1:01:33
side no are apprenticing
1:01:35
under him
1:01:36
the reason i thought that was of the cool
1:01:38
articulation as i think most people think
1:01:40
of mentor an apprentice or whatever as
1:01:43
very the group and up
1:01:45
there is the apprentice and it's
1:01:47
time to be the guru and it's tough to be the apprentice
1:01:50
that if you are willing to do both
1:01:52
with her same as you can learn and and there's things
1:01:54
that you teach pretty magical
1:01:57
that is fucking hard
1:01:59
really i do admit that you have
1:02:01
to apprentice under some the my i work in an
1:02:03
investment actually disagree
1:02:05
the as amiga
1:02:07
and that ego was stamped out
1:02:09
over some period of time
1:02:11
the new before was great they're cool
1:02:13
but it's different than what we do here and do to
1:02:15
learn
1:02:16
i talked about
1:02:18
he taught me a lot of stuff because patient with
1:02:20
me it also required for
1:02:22
me eat or wise being
1:02:24
a wonderful partner and say nice things to learn from you
1:02:27
get so much more gg lifelong learning
1:02:29
is really good
1:02:30
it means that you're constantly monitor
1:02:33
i do think that as a hallmark of the
1:02:35
places like we haven't done much we
1:02:37
gotta go and do it better that means we gotta learn
1:02:40
new you talk especially given what
1:02:42
markets are light been summer here and twenty twenty
1:02:45
two about what all feels like
1:02:47
now we had this discussion seven months
1:02:49
ago or something would have been very very
1:02:51
different environment lots companies were flying
1:02:53
high prices were crazy exits
1:02:56
are crazy gas was slowing or
1:02:58
certain like the opposite environment now things are
1:03:00
very different what is this your lights to
1:03:02
you environment wise and
1:03:04
what are you spelling sounders
1:03:06
a you work with an ones that you're considering
1:03:09
working with about how their behavior
1:03:11
needs to be adjusted given the market there
1:03:13
were
1:03:14
a correction dot a look i don't
1:03:16
think it's to what it was that
1:03:18
he were a lot closer to normal now than
1:03:20
we were then is
1:03:22
isaac where isaac where
1:03:25
is if we are good is this
1:03:27
job the fact that it's hard
1:03:29
or should be a positive
1:03:31
gardening either we deserve to be
1:03:33
good at this or we don't and harder
1:03:35
game like good let's let let's
1:03:39
forget , i think our soldiers afford
1:03:41
a stealing of always sheila like you're one step
1:03:43
away from out of business are one
1:03:45
step away from feeling people came before
1:03:47
you very prevalent you paranoia
1:03:50
prevalent you for her yes that she was harder
1:03:52
you know what separates muzzle i think
1:03:54
that accompanies was very interesting better that
1:03:57
comics your sneakers different by company
1:03:59
but standing up his is the previous
1:04:01
one communicating that i hope
1:04:04
i didn't do the job as could have year
1:04:06
recognizing that this market
1:04:08
was great but i mean by that is
1:04:10
that our business plans of the company
1:04:12
that i work with be done a better
1:04:15
job of saying the wave
1:04:18
at this business also for the value
1:04:20
is on slows the proxy
1:04:23
for that is going to be are gross margins
1:04:25
the efficiency of that gross margin growth is this
1:04:28
just because the market preview doesn't mean
1:04:30
are financials to beat you and thank
1:04:32
goodness law the company to done well anyway but
1:04:34
i think i was as good as i should have been on that
1:04:36
and on the nose is here i business then
1:04:39
i start with down i talked to the marina
1:04:41
certain that is a point
1:04:44
of view then i don't
1:04:46
start with that the what credibility do i have to
1:04:48
get the point of my have now but i have
1:04:50
so i wish i said more of this or months
1:04:52
cool now i firmly
1:04:55
that like the bill parcells you
1:04:57
are with your records as you are investors
1:05:00
are going to judge us on our financial interests
1:05:03
the judges our finances a great input
1:05:05
message should show up as excellent
1:05:07
financial his family members but soon
1:05:10
as you show up as excellent financial matters a
1:05:12
boring things like sequential operating
1:05:15
leverage is boring things like
1:05:17
really doing on river for each
1:05:19
and boring things like dollar
1:05:21
retention been consistent and strong
1:05:23
i really believe ultimately that
1:05:26
is are going to be judged on their the
1:05:29
further that we get away from
1:05:31
the morning or lines what sorts
1:05:33
that is probably like the conversation that
1:05:35
is going on i think
1:05:37
that amazing founders often get
1:05:39
of words but he also i think the more
1:05:41
important thing africa's making sure
1:05:44
my will be that it's not about the intestines later
1:05:46
about them having a business
1:05:49
i think is an accurate way to decide
1:05:51
whether a business is a great business or i
1:05:53
like will be even if you know as a good indicator
1:05:56
as to whether or not integrate business it's
1:05:58
not about picking somebody else happen
1:06:00
the by actually having durable
1:06:02
business the big word that i would probably
1:06:05
use a lot know his durability different environment
1:06:07
is durable this is the durable reality specially
1:06:10
to build a business that is durable
1:06:12
as measured by its nitrous i linger
1:06:14
ask you this what is a great product
1:06:17
mean to you or did the dimensions of great
1:06:19
as it pertains to the product itself the
1:06:21
humidity can wonder attention is the
1:06:23
thing that i think is the best care
1:06:26
of just like so interesting how much i'm hearing the same
1:06:28
way to go on club do some
1:06:30
the rebuilding of do they come back and
1:06:32
do they use or more author has played
1:06:35
he gave me one that gets the
1:06:37
other things around metrics for
1:06:39
whether something is a truly great products
1:06:42
will be i think morality people
1:06:44
talk about a lot but it's not like a real around
1:06:47
now you're forcing people
1:06:49
want to talk about
1:06:50
why break without be compensated
1:06:53
for doing that they've got here
1:06:55
a softer things are almost more of
1:06:57
what i look for i think of a great product know see
1:06:59
something you see all that
1:07:02
you hear about it that makes you not be able
1:07:04
to sleep after which is rather my gosh that's
1:07:07
the reason i went to work in secret was because of my
1:07:09
wife because i asked for what
1:07:12
do you recommend the card she said i don't
1:07:14
know how they make money reanalysis when said
1:07:17
but if you wanted to move the first thing first would
1:07:19
use it as to car deliver to the new house
1:07:22
i mean come on who says that i would move
1:07:25
on like this product was available they're like
1:07:27
well you're liberal i
1:07:29
think the example would be something
1:07:31
there oh my gosh how somebody
1:07:33
say that and i think on every
1:07:36
company that has a great product
1:07:38
that i never there's been some staff
1:07:40
for some statements are some fisher
1:07:43
said
1:07:44
whoa i did not know
1:07:46
that that was something that somebody could say
1:07:48
about products
1:07:50
oh editor is this emotional our than
1:07:52
that i think is pretty unique comes
1:07:54
up a great products
1:07:57
the very start or conversation i think the very first
1:07:59
he said was the litmus test
1:08:01
around focus his pain if you're not
1:08:03
feeling some pain then
1:08:05
you're probably not really doing this exercise
1:08:07
right and there's a wonderful story that i think i'd
1:08:09
love to start wind down with around
1:08:12
his to cart mention it a few times that you know economics
1:08:14
being lopsided and outta whack when you joined
1:08:17
then specifically the episode of the two thousand
1:08:19
sixteen and he was a board of directors meeting
1:08:22
and just what that felt like and what you did
1:08:24
to turn things around
1:08:26
these agree business but it's also
1:08:29
good example of where we open the conversation
1:08:31
with which is we will just call this episode
1:08:33
so or something is amiss very basic
1:08:35
not flourish just bogus keep narrowing
1:08:38
the fall guests tell us that story is a thing
1:08:40
it's a great example of how powerful that can
1:08:42
be in a business
1:08:43
do anything about september twenty eight twenty
1:08:45
fifteen the first board meeting was november
1:08:48
ten twenty fifty me data like
1:08:50
burned in brain we presented
1:08:52
the financial services temper
1:08:54
the the first i saw that was
1:08:57
right around halloween then i saw
1:08:59
them i recall a the controller afterwards
1:09:02
hey you know these around would you mind will
1:09:04
be ending of and he buys
1:09:06
the runway come on his have ordered the financial
1:09:09
the controller that what you mean are
1:09:11
they say we're losing forty dollars on water
1:09:13
they say we're burning talk on dollars monthly thing
1:09:16
the unless you're a cast obviously
1:09:18
this can't be
1:09:19
nato hong kong know that's right
1:09:22
the first part of the story just fear
1:09:24
of course i'm like oh god this
1:09:26
i work what i gone and the
1:09:28
real honest answers you think about is back
1:09:31
and weaving bet viewers december financial
1:09:34
in alabama i was with your retreated
1:09:36
timbers maybe timbers can call your
1:09:38
ass don't think either anyway
1:09:41
i think that my first visit was at the state which
1:09:44
you engines and the board
1:09:46
meeting was us presented yeah
1:09:48
honestly i sort of hoping that that were beating the
1:09:50
one where the board explains why
1:09:53
was overly concerned am
1:09:55
i was gonna be fine the guy yeah
1:09:57
i know maybe you're okay maybe a lot
1:09:59
amateur but i guess maybe there's experience
1:10:01
that how that tells me that is gonna be
1:10:03
fought met a guy on the board
1:10:05
said this is extraordinarily alarming
1:10:08
scary gotten worse than it was before
1:10:10
the are you from
1:10:12
that
1:10:13
the only good thing that came from not was
1:10:16
we had anything we are
1:10:18
obvious thing where we didn't fix
1:10:20
this
1:10:21
the dinners and gonna be broke
1:10:23
and it will never again what
1:10:25
weekend at that point way
1:10:28
the company there's only one thing that matters it's
1:10:30
to make money on your than
1:10:33
what it means whatever that the growth whatever
1:10:35
that does you all the other metrics that we care
1:10:37
about it with you and other than like
1:10:39
integrity eat as a counter the truth is
1:10:41
we will never have been eating it's not done with integrity
1:10:44
but originals of the what the
1:10:47
reason i was such was fun experience for be what
1:10:49
a person works amazing
1:10:51
by
1:10:52
i learned so much about leadership during
1:10:54
that years we are
1:10:56
a lot of good as computers a team of years
1:10:58
we gotta go to put a lot of was also the
1:11:01
the right questions and it's been creativity
1:11:04
there's this tyler cowen article someone sent me the
1:11:06
other day which suited so short
1:11:08
just elevate ambition was the best
1:11:10
things you could use a reader as to tell people
1:11:12
they give you more demanding ,
1:11:15
telling cheek we should fix this and
1:11:17
be like what ideas you have to fix this
1:11:20
your the constraints of that the idea
1:11:22
that came up when we get that were so
1:11:24
good i have two sons right now thinking
1:11:26
about some of the idea that he came up with on
1:11:29
like realizes that we sit beside every
1:11:31
delivery that the moment we figured out that every bit
1:11:33
of was worth twenty percent of gross margin the
1:11:35
moment that we got the teachers were real strict
1:11:38
no more than policy the ones how
1:11:40
we broke it was to get everyone features
1:11:43
that were sweet tee shirts the said every
1:11:45
minute counts because we're such as seminal
1:11:47
moment oh shit this makes a huge difference
1:11:49
or business power delivery of his anyway
1:11:52
the thing that was so cool was that we it
1:11:54
again you got the main thing
1:11:56
was the main thing and we knocked it out the
1:11:58
i look at my for years
1:11:59
thing that i'm most out i would and
1:12:02
it it was also truly so hard
1:12:05
i am a hundred residual revenue would not
1:12:07
have gotten without this intense
1:12:10
malaya call singular
1:12:12
focus
1:12:13
they might be something that i think is a determinist
1:12:16
aristocratic along for i think there's
1:12:18
no sort of super was written without that
1:12:20
being that huge moment and also they get
1:12:22
set the template for how we would get things done
1:12:24
things the future the incredible intense
1:12:27
focus on the thing that mattered
1:12:29
what were the painful things that most
1:12:31
drove the switch over to mention the per minute costs
1:12:33
for there are other things that were the most important
1:12:36
one of them was a pretty cool
1:12:38
thing which was we realized we were charges
1:12:41
sales tax and we were charging bottle
1:12:43
deposits the reason i say that these
1:12:45
are interesting isn't it's
1:12:47
a pretty detailed stuff has been the actual
1:12:50
we are all we couldn't charge customers could
1:12:52
always why answer isn't economics just
1:12:54
breathing v social club defeated
1:12:57
going to be here was just go about that and i
1:12:59
still remember when the person came up with the idea
1:13:01
of a second i know where isis or assessment
1:13:03
work noticed that there are these bottle deposits
1:13:05
of you have to pay the we got charted one for and
1:13:08
i'll send them are not first similar as properly
1:13:10
he still seems very comfy and
1:13:12
so would be so i'd really understand what
1:13:15
a brilliant idea even though you said
1:13:17
be censored customers more does it out
1:13:19
if we're just charging them what they actually should
1:13:21
be paying that's the costs of goods no
1:13:24
i was wrong does the wrong that straight you are right
1:13:26
let's do that that was a big thing of just the
1:13:28
team figuring out and reason that
1:13:30
the one i like so much on the perfect cause was
1:13:32
because if you ask the lower costs
1:13:34
know features you're probably
1:13:37
nobody cares
1:13:38
i'm actually surprised that are everybody
1:13:40
so the answer of like realizing that
1:13:43
a lot of our cost was in the cost
1:13:45
of labor and realize you have
1:13:47
leverage dollars for our times number of hours
1:13:50
and realizing that dollars per hour to have changed
1:13:52
the you need to date shoppers affair an appropriate
1:13:54
wage and then the only thing you have less
1:13:57
in order to move that number is number of hours
1:14:00
why do more deliveries what about you or hours
1:14:02
when you want you to read it's a few else you
1:14:04
want is to protect your minutes the
1:14:06
works as a team did at that point one
1:14:09
was just the identification that this is the driver
1:14:11
in the work that people didn't break down each of
1:14:13
the hundred and ten minutes of that time that it's have to do
1:14:15
a delivery into each important part
1:14:18
level of the ideas the people came up with of i
1:14:20
waited like recent one hundred parking what
1:14:22
if we as a retail partners to get parking spaces
1:14:25
towards the front that by save a few minutes is
1:14:27
consistent application of worse
1:14:30
and occupied by having always
1:14:32
getting that's out like even little
1:14:34
thing for showing up late to late meeting and someone be
1:14:36
like nah no rally everyone else and
1:14:38
just like that kind of thing was so fun i
1:14:41
remember that ends up getting of
1:14:43
the forces are losing that ends up
1:14:45
getting like nine or ten dollars because people
1:14:47
got forty minutes on you have breached two thousand
1:14:49
two thousand one but it was a collection of small
1:14:52
business of getting the universe the
1:14:54
lesson in a reason we talking to schedule way more
1:14:56
time than we think we're gonna need and it's happened yet
1:14:59
again it's an hour at the end of are i
1:15:01
think there's been an absolute conversation
1:15:04
different in some unique ways so much
1:15:06
fun as always have talking to you i'm
1:15:08
forced to ask my traditional causing question what
1:15:10
is the kindest thing that anyone's ever done for
1:15:12
you
1:15:13
it was into this the many
1:15:15
times i know that the question
1:15:17
and i also recognize the direct your ira of
1:15:20
you ask me for wanting be saying i'm going to
1:15:22
give you one thing but i read his marriage and
1:15:24
a smile there's , so
1:15:26
the thing that kind of to be aren't
1:15:28
dot e my grandfather coming united states
1:15:30
for us my dad community
1:15:33
our dad community to work
1:15:35
so that we go a better public high school and
1:15:37
still being there are tuesday
1:15:39
every day that i will also be still
1:15:42
my closest professional advisor and personal
1:15:44
guru my long coming here
1:15:46
to the steaks taken care of as every day
1:15:49
the and
1:15:50
doing everything that she couldn't
1:15:53
solely to live a life of a date my
1:15:55
brother you mind better and in the last
1:15:57
one of course is my
1:15:59
it
1:16:01
make my life happy everyday
1:16:03
by being that gravel partner and being
1:16:05
as parents were children teachings
1:16:08
what it's like to have a life
1:16:10
partner
1:16:11
wonderful set of answers like i said at the beginning
1:16:13
i think the topic of our conversation today that so
1:16:15
idea of focus and do less but do it better
1:16:18
is really powerful and often you just have to
1:16:20
learn the lesson by doing stuff but having
1:16:22
conversations like this helps me a lot as
1:16:24
a good reminder for this really important
1:16:27
beautiful principal so i'm so thankful for the
1:16:29
time and for the conversation favorite
1:16:31
any a lot that is always
1:16:33
love to have
1:16:35
you enjoyed this episode at checkout join colossus
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1:16:42
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