Here is bonus content from Dee Carroll's discussion with Dr. Scott Keating, owner of Vision Trends in Dover, OH.
In this additional material, Dee and Dr. Keating discuss:
• The challenges of working with smaller frame companies• Evaluating the brands you carry • How to decide to bring a new brand in • The best thing Dr. Keating did to get his business’ name out there when he started offering more unique product • Reframing the managed care discussion to transition patients into better eyewear