Technology has unlocked the power of data and its ability to tackle complex problems transforming the beauty industry. At the same time the clean beauty movement created an army of informed consumers demanding full transparency about the products they purchase. While brands may want to provide transparency the complexity of the supply chain compounded by legacy thinking made it next to impossible. Kelly Kovack sits down with data scientist Kimberly Shenk, the Founder of Novi to discuss how she created a platform that leverages data and technology to make the product development process in beauty transparent, fair, and sustainable.Learn more about your ad choices. Visit megaphone.fm/adchoicesLearn more about your ad choices. Visit megaphone.fm/adchoices