A brand is the culmination of your story, your product, and your people. It's how your customers perceive you and why shareholders believe in you. Customers are now driving brand conversations in a continuous, always on, feedback loop. What used to be a build and enforce methodology has evolved to a constant curating, connecting, communicating, and adjusting. Companies must engage or be caught flat footed. Nadim Sadek,  Founder and CEO of ProQuo AI sits down with Kelly Kovack to discuss why he got back into the business of brands.

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