Regardless of how would you execute delivery of your digital product, inhouse or by contracting, the value of estimating delivery efforts is essential to the two most influential parameters to your business - time and money. Additionally, estimated cloud hosting costs for dev, UAT and production environments are good to have, as well as minimum expected support engagement if the product requires such an effort. I keep stating that planning is everything. Project management methodology, as agile and as lean as it gets, should not influence the fact that there must be solid metrics against execution of a digital product. Even when contracting a team on TnM basis, expectations should be set for at least the next delivery iteration.

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Ivan Trajkovic is founder of Ivan Agency, a consulting firm for digital product concepting, innovation and execution. Ivan is also founder of a consulting firm for software engineering Engineers Ltd and an in-house digital production studio Engineers London Limited.

Ivan partners with entrepreneurs, startups and established brands to envision and enhance their digital power through innovation of existing and creation of new digital products for Mobile, Wearables, OTT, Web, Emerging Tech, IoT and AR/VR.

Realizing a realistic market need for advisory services in IT industry, Ivan’s companies focus on all phases of digital product lifecycle - from idea to execution and continuous innovation.

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