The Jake Lee podcast with the founder & CEO of Football Index, Adam Cole.   Adam Cole is a serial entrepreneur and more notably the founder of the football index aka the football stock market that launched in 2015 with a valuation pre money of nearly 5 million. The platform has taken the country by storm with over 170,000 registered users by August 2018, more recently sponsoring pitch side advertisement boards at most of the Christmas Premier League fixtures. Football Index is an amazing alternative to normal sports betting, the idea being that you're never out the game!  During this podcast, Adam & I discuss the Football Index journey thus far and more importantly, the lessons Adam has learnt throughout the process!