“Compassionate and self-sacrificing” , “Nurture you”Caregiver brands are all about warmth and trust. You can depend on them when it comes to your children. It’s rare to see a caregiver brand run an ad that takes a shot at their competition.ht

#32 Archetype 9 - Every man (Brand Personality)

Oct 17th, 2019 25m 13s

“Belonging, Quality and Dependability" Everyone is created equal. This archetype is focused on providing something so far removed from pretentiousness that it can appeal to everyone. It is the most challenging archetype to pull off because you

#31 Archetype 8 - Jester (Brand Personality)

Oct 8th, 2019 19m 50s

“ You only live once “It’s always possible to have fun on your own, but the Joker is all about getting everyone outside to play with one another, and he loves interaction and spontaneous meetings. They are always the life of the party. and are

#30 Archetype 7 - Lover (Brand Personality)

Sep 18th, 2019 29m 48s

“Passion and pleasure, and sensuality”At first glance, the title “Lover” might come as a surprise to some. When you think of the word “lover,” the mind goes to sex, but the Love is far more than the physical act. the Lover archetype is associa

#29 Archetype 6 - Hero (Brand Personality)

Sep 11th, 2019 17m 56s

“Quality and Efficiency”/ “Where there’s a will, there’s a way” would be the perfect key words for Hero Archetype. The hero makes the world better by being the best. A hero brand isn’t concerned with nurturing you, they’re interested in chall

#28 Archetype 5 - Magician (Brand Personality)

Sep 4th, 2019 21m 37s

Key word of Magician is “Dreams come true”“How did you do that?!” The Magician culture dazzles onlookers with grand ventures and a magical ability to accomplish whatever they set their minds to.Magicians are also masters of the experience. Fr

#27 Archetype 4 - Rebel/Outlaw (Brand Personality)

Sep 3rd, 2019 20m 49s

Key word of Rebel or Outlaw is "Revolution".The outlaw isn’t afraid. Outlaw brands control their own life without regard for the status quo. Find out more about Rebel/Outlaw character and how to translate it into your brand personality.https

#26 Archetype 3 - Explorer (Brand Personality)

Aug 25th, 2019 17m 8s

Explorer is focused on self-discovery and self-sufficiency. They create products that promote individuality, excitement, and a way to experience new things.https://youtu.be/RMESjxpGBNs Jeep® 4x4 Day 2017 | Today was Made for Adventurehttps://

#25 Archetype 2 - Sage (Brand Personality)

Aug 21st, 2019 19m 27s

According to professor and author Gerald Zaltman, 95% of purchasing decisions are subconscious. Emotion drives purchasing behaviors and decision-making. How could we make instant connection with the consumers ? One way to tap into consumers'

#24 Archetype 1 - Innocent (Brand Personality)

Aug 21st, 2019 26m 18s

I’m going to explain to you individual archetype personality. This podcast is about Innocent . Key words for Innocent archetype are “ Happy, Simple and trustworthy “. Examples of Innocents brand videos will be played so you can understand how i

#23 Long time no talk ! Here is why...

Aug 19th, 2019 18m 38s

Hello Hello !!! I can’t believe that it’s been 2 months since the last podcast. Here is what I have been doing during the absence. 1. In-house issue is solved 2. Rehabilitation on my back. 3. Social network / circle is widened . I’m back on the

#22 (Brand Personality : 12 Archetype) How does it make your brand stronger ?

Jun 18th, 2019 12m 13s

Your brand’s archetype gives you a guideline for how the brand should act. It provides your brand a human identity, a persona, a face and a brand personality to guide copy and the choice of emotional imagery.Archetypes in branding, why does th

#21 What to do when business is slow

Jun 15th, 2019 32m 13s

There are lots of mixed feelings going on when business is slow. I know that feeling. Don’t fret not ! You can take this opportunity into a great gateway to exceed your business to the next level and also personally develop your skill sets. 17

#20 Living in a beautiful state

Jun 12th, 2019 49m 21s

Our lives are controlled by one force: Decisions. The decisions that we make control us much more than the conditions we meet. The most important decision you could make above any on the face of the earth is deciding that no matter what happens

#19 Daily Business Journal

Jun 9th, 2019 22m 48s

How do you manage Time, Business goals, Finances and Personal Growth ? It’s a must that you need a tool that can be tracked daily, weekly, monthly, quarterly and yearly. I would like to introduce the Business journal / planner called “Dailygrea

#18 How to be 100% FOCUSED 100% of the TIME.

Jun 8th, 2019 44m 24s

We can improve ourselves every single day if you focus 100% on 100% of your time. I learned this from my business coach, JT FOXX and mindset coach, Reggie Batts. You will be surprised how much you and your surroundings can be changed in such a

#17 When life hits you ....

Jun 5th, 2019 18m 12s

Apologies for late update. I am going through really tough times because I might loose everything. I need to get hold of my thoughts and need to get rid of my fear with my mindset coach. No matter what happens, I won’t stop doing what I’m doing

#16 (Branding 6) Brand Persona

May 29th, 2019 11m 21s

Brand Persona / Brand Personality is a set of human-like characteristics. Why does this matter ? Researchers found out that brands that display more familiar human characteristics are better aligned to connect with their intended audience. How

#15 (Branding 5) Brand Architecture

May 27th, 2019 12m 12s

Designing your brand architecture. Brands need a home ! A place to live ! You will hear 3 models of brand architecture. 1. House of brands 2. Branded house 3. Blended house. Which one is your business brand architecture? *** Any comments ? Drop

#14 (Branding 4) Defining the brand

May 26th, 2019 12m 4s

Identifying key value of your brand -> Before make a promise, find common beliefs to set “main theme = core value” of your brand -> check list of questions.... 1. What is the belief system underneath your brand ? 2. Is it linked to your marketi

#13 (Branding 3) Branding process

May 23rd, 2019 18m 57s

Branding process is consist of 5 steps. 1. Define the brand. 2. Position the brand. 3. Express brand. 4. Build awareness of the bra

#12 (Branding 2) Brand benefits

May 21st, 2019 21m 49s

What brand benefits will you have when you have a strong brand ? It’s related to so many things that will take you to the next level. Coca-cola’s brand value is estimated 175 billion dollars, Apple inc.’s total brand value is 1 trillion dollars

#11 (Branding 1) What is a Brand ?

May 18th, 2019 13m 21s

Are you warmed up by now with basic fundamentals that I have talked about in the previous podcasts. If you have skipped any, please go back and listen to them first. From today, I will start talking about “Branding” which is my specialty. The v

#10 How I paid 100K debts in 4,5 months ?

May 15th, 2019 25m 39s

I had 100K debts to pay off. You will hear how I managed to pay it in 4,5 months. I t was either going bankrupt or keep it alive situation. Live or Die. Looking back, the reason my company could survive was diversification of sales revenue stre

#9 Mindset & 5 elements to success

May 14th, 2019 16m 53s

What mindset you need to peruse in order to move to the next level ? What is the most important when it comes to Success ? Coaching, Branding, Relationship, Sales and Marketing. Above of all, I would say Coaching is #1 element. Find out more wh