This week we discuss one of the biggest fears people have when first starting their business. Selecting a target audience! There are some misconceptions out there about what marketing to everyone means. We dispel those myths and talk about the importance of nailing it down. When you are first starting out you have to remember that you can't do what Walmart or Amazon does now. You have to look at where they were when they started to see how they grew a successful business piece by piece. We want you to feel encouraged on how to move forward and confident that selecting a target audience is the right thing.