Podchaser Logo
Home
#027 Account Management is Where Marketing Starts, with Bryony Thomas

#027 Account Management is Where Marketing Starts, with Bryony Thomas

Released Thursday, 11th November 2021
Good episode? Give it some love!
#027 Account Management is Where Marketing Starts, with Bryony Thomas

#027 Account Management is Where Marketing Starts, with Bryony Thomas

#027 Account Management is Where Marketing Starts, with Bryony Thomas

#027 Account Management is Where Marketing Starts, with Bryony Thomas

Thursday, 11th November 2021
Good episode? Give it some love!
Rate Episode

IN THIS EPISODE...

Sales and Marketing is like stealing your neighbour’s cat…and in this episode, I talk to Bryony Thomas at Watertight Marketing to find out why.

Bryony is the creator of the Watertight Marketing methodology, captured in her best-selling book of the same name which acts as the hub to a suite of thinking tools that have been designed and refined over two decades and across over 2000 organisations. 

- - -

𝗕𝗥𝗬𝗢𝗡𝗬 𝗧𝗛𝗢𝗠𝗔𝗦 𝗕𝗜𝗢:

Bryony is an award-winning speaker, author, marketing strategist and the creator of the proven Watertight Marketing Methodology. She stops people from wasting money on marketing.

In 2008, she left her corporate role as Director of Marketing for Experian, a FTSE100 company, and set up her own consultancy. She believes that small businesses are a real lever of meaningful and sustainable change in the world, and she has built a proven methodology to help them to do just that.

Through her 12-month marketing transformation programme, book and speaking she reaches audiences far and wide, and today also has a team of licensed Watertight Marketing Practitioners.

𝗗𝗔𝗩𝗜𝗗 𝗩𝗘𝗡𝗧𝗨𝗥𝗔 𝗕𝗜𝗢:

David is the principal KAM Consultant & Managing Director at KAMGuru.com, a specialist Key Account Management training and consultancy business, based in the UK.

David is a Speaker, Author and Performance Coach with more than a decade of hands-on and consultative experience in sales and management roles in the leisure, entertainment and telecoms industries.

Show More
Rate

From The Podcast

KAMCast - Key Account Management Strategies for Business Leaders

A show hosted by me, David Ventura, a specialist in training, educating and consulting on practical strategies for harnessing the power of Key Account Management (KAM) in SME’s today. I am also the principal KAM consultant and Managing Director of www.kamguru.com. In a world of diminishing customer loyalty, what can business leaders do to retain their top customers, while still adding value. In this podcast I explore some hands-on tips and tactics you can implement today – to remarkably shift your sales culture in your business.The episodes are designed to challenge your thinking and preconceptions of “sales”. They will teach you techniques for:- protecting your most important customers from competitors; - building & maintaining profitable partnerships with your key contacts; &- developing the strategies, systems & skills to deliver customer growth (i.e. identify, retain and grow your top ten customers).I am joined by business leaders who have learnt to radically shift their culture and attitude towards sales, and empower their business with the ability to grow rapidly from within. I also invite experts in the fields of leadership, coaching and customer experience to share their insights into the psychology of sales, organisational culture and leading business growth. In the modern, digitally-heightened business world we operate in today, can you afford to be flippant about your top customers, and why they choose to work with you? No, you cannot.I invite you to subscribe to KAMCast and listen openly as I challenge you to reimagine your customer success protocols and relationship strategies.

Join Podchaser to...

  • Rate podcasts and episodes
  • Follow podcasts and creators
  • Create podcast and episode lists
  • & much more

Episode Tags

Do you host or manage this podcast?
Claim and edit this page to your liking.
,

Unlock more with Podchaser Pro

  • Audience Insights
  • Contact Information
  • Demographics
  • Charts
  • Sponsor History
  • and More!
Pro Features