COG Cast is back, this time with Kona Bikes co-founder / bike industry veteran / bike brand innovator Dan Gerhard! We talk about the beginning and current direction of Kona, how the bike industry has changed, how mountain biking itself has evolved, and what this legend thinks the future holds. Also, he weighs in on his favorite all time Kona bike, staying alive as an independent brand, and how COVID could is changing how cities around the world view bikes.