It's a EIDGENSI x Alkimi x Great Big Story lineup! A great big episode this week, with Alkimi & Eidgensi powerhouses and co-founders Ben Putley and Georges Tertois joined by Albertine Rae, an executive producer at whynow media. She has been at the business for three years, during which time she established their digital video production company, and developed The Sunday Times Culture Show, a weekly arts magazine programme for Britain's most prestigious news title. She now heads up the Great Big Story production team, commissioning global short documentaries for an audience of 14m followers across all platforms. And Brandon Keenen, a seasoned CMO with over 20 years of experience working for prominent publishers such as CNN, Buzzfeed, and AOL, is now a Principal Partner at Attention Economics, a consultancy firm that specialises in guiding publishers through commercial and strategic transformations in the new digital landscape. Brandon leverages his vast expertise to help clients develop data-driven, sales-focused, and creative strategies that cater to all platforms. He is currently fully dedicated to working with the return of Great Big Story in conjunction with WhyNow Media.Great Big Story was originally launched in 2015 by CNN, and won critical acclaim and countless awards before closing down in 2020. The brand is now part of whynow Media, a company devoted to the art of storytelling. Headquartered in London and working with teams around the world, our studios create and distribute micro docs and short films, as well as series. Our producers work hard to discover the untold, the overlooked and the flat-out amazing. In this episode of LabTalks, they discussed innovation and creativity within the advertising sphere.