In this episode of LabTalks, Ben Putley is joined by Nathan Taylor-Billings, Head of Addressable Activation at Kinesso. They discuss Nathan's background in ad tech and programmatic advertising across trading desks, publishers, tech companies, and agencies.

Nathan shares insights into campaign setups, brand safety practices, addressing ad fraud, made-for-advertising sites, optimising towards goals, testing innovations like blockchain ad buying, and preparing for a cookieless future.

They explore the pros and cons of AI in advertising, innovations Kinesso is excited about, educating clients on emerging technologies like crypto wallets for identity, and the overall evolving ad tech landscape. It's an insightful conversation covering key challenges and opportunities in digital advertising today.