"There are inevitably so many factors that go into achieving and then maintaining real success. Right at the forefront is understanding what you are really trying to achieve and what you will consider to be a satisfactory level of success when you get there. For me, achieving real success at something has always required the usual ingredients: preparation, practice, patience and perseverance, or a willingness to fail enough times to learn how to overcome and achieve a higher standard consistently. It has also always meant staying true to myself and doing it my way. When I discovered golf and started posting on social media about the trials and tribulations a beginner golfer goes through, I was truly surprised and gratified by the amount of support and encouragement I received. I felt a real and personal connection. So it has always been extremely important to me that the person that shows up in the posts at @NewLadyGolfer is really me, and that the story I tell there is the real story. Let’s face it, there are lots of social media personalities out there and we will probably never know how many are an honest representation of the person behind the posts. That was never an option for me; I could never consider anything I might achieve to be a real success if the effort and (like golf) the results didn’t have genuine integrity about them. That genuineness has to extend to everything I do. I don’t compare myself to other golf influencers or social media personalities. Through my posts, I try to stay true to sharing each part of the golf journey my followers have decided to come along with me on. I like to “stay in my lane” and see where that takes me. It doesn’t have to look or feel like anyone else’s journey; it is simply what it is. That way, there is clarity and an inevitable uniqueness to the content that I hope makes it more interesting and compelling. Whether I will ever achieve true success on a golf course is in the hands of the golf gods, but telling the story of my golf journey genuinely and honestly in the content I post will always be the most important factor to the success I achieve in social media with @NewLadyGolfer.

I was fortunate to be selected as the first official social media host for The Farmer’s Insurance Open in 2020 and the experience I gained was invaluable. It has led to opportunities to host and create unique content for other golf tournaments and to TV hosting opportunities. I am currently hosting GolfLife, a golf lifestyle show that airs nationwide each month. I am also very excited to be teaming up with The Century Club again to host The Farmers Insurance Open in 2021. And of course, my work to improve my game on the golf course continues!"

Instagram: https://www.instagram.com/newladygolfer/
Linkedin: https://www.linkedin.com/in/alissa-kacar-12266811b/
Facebook: https://www.facebook.com/newladygolfer/