A year ago, in what was essentially the world’s most expensive impulse purchase, Elon Musk bought Twitter. That made him Twitter’s most important user. But he’s certainly not the only one to fall for its spell - a spell that promises attention, connection, and power. This season will explore why Twitter’s cultural and political influence far exceeds its size, and how its biggest users shaped it, for better and worse.Hosted by Vox senior correspondent Peter Kafka. Episodes drop every Wednesday beginning October 25th. Learn more about your ad choices. Visit podcastchoices.com/adchoices